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Social and Behavioral Sciences Commons™
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- Keyword
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- Marketing (4)
- Communication (2)
- Advertising; Mood; Emotions; Marketing; Program Induced Moods (1)
- Communications networks (1)
- Customer; Relationship; Marketing; Facebook; Advertisement; (1)
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- Gender studies (1)
- Gertrude; Meth; Hochberg; Bryant; Women; advertising; public relations; history; (1)
- Higher education (1)
- History (1)
- Psychology (1)
- Social media influencer; content creator; success (1)
- Social research (1)
- Twitter; Word-of-mouth; face-to-face; word of mouth; face to face; social media; brand; consumer; movies; positivity; negativity (1)
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
What Makes A Successful Social Media Influencer?, Catherine Jokela
What Makes A Successful Social Media Influencer?, Catherine Jokela
Honors Projects in Communication
Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …
Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss
Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss
Honors Projects in Marketing
Facebook provides an avenue for companies to connect with consumers in new ways. Since so many tools for communication are available on the site, it can be difficult for a company to focus its marketing efforts. This study examines how consumers respond to Facebook Advertisements and company pages on Facebook in order to determine where companies should allocate their resources on the social networking site. Specifically, it explores consumer click-through rates on Facebook Ads, as well as consumer perception of various Facebook promotional tools. The methodology includes traditional research in the form of a literature review, as well as focus …
Does Twitter Create Similar Patterns Of Positivity/Negativity As Face-To-Face Word-Of-Mouth?, Nicholis Jones
Does Twitter Create Similar Patterns Of Positivity/Negativity As Face-To-Face Word-Of-Mouth?, Nicholis Jones
Honors Projects in Marketing
Word-of-mouth communication is important to organizations because it is a free form of advertising and has been shown to be influential on consumers’ purchasing decisions. Marketers of course, would like WOM to be positive and thus increase brand reputation and sales. In the past decade, new forms of communication have created different channels for WOM to travel through. Current social media websites such as Facebook and Twitter allow one person to send a message to many almost instantaneously. This study’s objective is to examine the WOM on the networking site Twitter. Previous research has indentified the relative incidence rates of …
The Life And Times Of Gertrude Meth Hochberg, Jessica Lynn Komoroski
The Life And Times Of Gertrude Meth Hochberg, Jessica Lynn Komoroski
Honors Projects in History and Social Sciences
This biographical study fuses together the many different resources and historical documents that help to shed light on the life and times of Gertrude Meth Hochberg, a woman who has often been described as decades ahead of her time. By examining Hochberg’s distinguished career in advertising as well as in public relations at Bryant College, the study demonstrates the important ways that she promoted the advancement of women in higher education, business, and the non-profit sector both at Bryant College and within the wider Rhode Island community.