Social and Behavioral Sciences Commons^™

Use Best Practices To Promote Your Library, Adeen Postar

Adeen Postar

Best Practices is a term dating back to the 1980s that was popularized by business writers, most notably Tom Peters and Robert Waterman in their bestseller In Search of Excellence: Lessons From America's Best Run Companies (1982). Essentially, this term implies success; that certain actions, attitudes, and programs are the most efficient and effective way of doing business and that the same measures can be used with successful outcomes in all similar organizations. But are there really best practices that can help enhance public relations for every type of law library? I believe that there are.

Maximizing Your Faculty's Scholarly Impact: Techniques To Increase Findability, Caroline L. Osborne, Carol A. Watson, Thomas J. Striepe

Caroline L. Osborne

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

Marketing Book Collections: Creating Digital Displays Using Alma Analytics, Travis Clamon

Travis Clamon

Libraries purchase and subscribe to many new book titles each year. Instead of waiting for patrons to find these new titles in Primo, East Tennessee State University decided to develop automated book sliders using data from Alma Analytics. These sliders are now deployed in our subject guides, website, and on our digital displays. This presentation will give participants a high-level overview of our workflow and the tools we used. I'll first go over Alma Analytics, defining collection scopes and required fields. Next, I'll cover our process of retrieving the data via API and formatting the data into a JSON array. …

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

Andy R. Dotterweich

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …