Social and Behavioral Sciences Commons^™

“A Stroll Down Memory Lane”: A Review Of Marketing Principles In Ghanaian Theatre, Sylvia Tetteyfio-Manu, Daniel Kofi Brako, Evans Asante

International Review of Humanities Studies

Classical theatre marketing has been a phenomenon since the emergence of Greek theatre. This involved various means of selling theatre performances. Although marketing principles in theatre patronage are key in selling performances to a prospective audience, there is a dearth of research on it locally. Also, as observed, some theatre companies do not utilise these marketing principles in marketing their performances. Thus, they end up running at a loss and not satisfying the targeted audience members. To investigate this problem, this paper seeks to trace the evolution of theatre marketing from Ancient Greek to the present day. It also explores …

The Role Of Ramadan Drama In Influencing The Jordanian Audience: Descriptive Survey Study, Ashraf Alzoubi, Farhan Olimat, Tanseem Mahasnieh

Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات

The study aimed to identify the habits and patterns of the Jordanian public’s viewing of the Ramadan drama and to know the cognitive, behavioral and emotional impact on them. The descriptive approach was used in the study to describe the phenomenon. The questionnaire was made to find out the public’s views on the Ramadan drama. A week for two hours a day in the evening after breakfast.

It was also found that the vast majority of the study sample follow the Ruya channel and prefer Syrian dramas of a social character. They also prefer works that use the colloquial dialect …

Offres Médiatiques Et Stéréotypages Des Identités, Fathallah Daghmi, Farid Toumi

Dirassat

Media (press, radio and television) can be seen as a mirror for their audiences. They show what the latter is common with the characters and events of the news. Overall, it can be history, culture, religious practices, or other common points such as skin color. , etc. In the time of information and communication technologies (ICT), identity is no more transmitted by parents but by media, Identity is shown is visible, claimed there.

Performing For The Audience: Putting The Public Back Into Individual Events Training, Scott Wells, Denee Janda

Proceedings of the National Developmental Conference on Individual Events

Forensics would benefit from utilizing more nontraditional judges at tournaments. The paper argues for creating more diverse judging pools. Specifically, the benefits and challenges of including community judges are addressed. Although the issue of including more nontraditional judges has been raised in the literature on debate, there has been less discussion in the Individual Events community.

Issues Of Media Text And Language In Recreational Tv Programs, Amrullo Karimov Associate Professor, Phd

Philology Matters

Today, the media is divided into two major types: print and electronic. Text written for print media is significantly different from text written for radio, television, internet media. Accordingly, media texts cover several forms in terms of their specific features, ideological and technological aspects. Since reality in television language is usually expressed through images, a great deal of attention is paid to the power of the image. However, given the impossibility of achieving absolute efficiency with a dry image, there is a need for analysis of media texts.
The issue of language and style of the anchorperson (author) has a …

La Question Du Cinéma Populaire En Afrique Du Nord, Michel Serceau

Présence Francophone: Revue internationale de langue et de littérature

The different North African cinemas, which appeared after the independences and were the work of film directors trained in Europe, were, as a principle, an art-house cinema at odds with the classical cinema type. Presented at festivals very often, they were not really embraced by the national audiences, who were mainly consumers of popular productions, either western or Egyptian. But the production of genre films (especially comedies) which were very rare until the 1990s is increasing today, at least in Morocco. Their arrival at the top of the Moroccan box-office where they compete with the American blockbusters prove that the …

Analisis Segmentasi Penonton Bioskop Yogyakarta, Dyna Herlina Suwarto

Informasi

After the long period of the cinema industry decline, the number of audience who visit
cinema increases significantly. However, the research to examine the phenomena of
audience segmentation is very few. Therefore the study aim is to investigate cinema
audience segmentation in Yogyakarta on the basis of the aspects that affects the
audience film choice. Furthermore the mix-method approach combining qualitative and
quantitative method in sequence was employed to attain the research objective. For the
first step, three focus group discussions that involve 20 informants. The second step,
survey was conducted involving 454 respondents. The result indicates that there are …

Audience Research In Rte, Tony Fahy

Irish Communication Review

No abstract provided.

Expect (And Collect) A Response From Everyone In The Classroom, Karen Bronshteyn

Communications in Information Literacy

A positive and descriptive book review of Derek Bruff's 2009 book Teaching with Classroom Response Systems: Creating Active Learning Environments.

The Rhetoric Of Predictability: Reclaiming The Lay Ear In Music Copyright Infringement Litigation, Austin Padgett

The University of New Hampshire Law Review

[Excerpt] “Some things cannot be described. This is the theory that recent literary criticism has placed as its cornerstone. Philosopher-critic Roland Barthes identified this trend in his Mythologies, stating that critics often “suddenly decide that the true subject of criticism is ineffable, and criticism, as a consequence, unnecessary. Unfortunately, this view has become singular within the legal academy whenever an author discusses music copyright infringement analysis. It seems that scholars fear the thought of trusting a jury with such an “ineffable” subject as music and must propose alternatives, such as expert testimony, specialized courts, or mechanical analysis, that will diminish …

Dual Users: Real Lessons From Reality Television, Windy Caviness, Christy Ennis, Kesha Evans, Paige Harrison, Brooke Houston, Diane Ivey, Stephen Kirkley, Adeline Manceau, Jill Mckinney, Kimbo Moore, Gabrielle Scandrett, April Whirley, John Thompson, Kristin Abbamonte, Allison Bunch, Liane Champagne, William Dickey, Jenn Koch, Katherine Mcconville

The Corinthian

This study attempts to understand the differences in activity among an emergent television/Internet audience. The Internet has provided a new entertainment opportunity for producers of television programming. Those television viewers who have also reached out to their favorite television show websites have resulted in a new audience. Examining the programming genre of reality television, two constructs were developed and a written survey administered to a convenience sample of college freshmen. The construct "dual users" was created to examine the television audience that also visits television programming websites. Single users (those that only watch the television show) were compared to the …

President's Page...The Off-Campus Audience As An Adjunct Of The Forensic Program, E. C. Buehler

The Gavel of Delta Sigma Rho

No abstract provided.