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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
How Do Communication Modalities Influence Intergenerational Communication?, April Pierce, Candace Payne
How Do Communication Modalities Influence Intergenerational Communication?, April Pierce, Candace Payne
Concordia Journal of Communication Research
This cross-sectional study analyzes the rapidly developing landscape of online communications. In particular, it studies the modalities used by three generations, which include baby boomers, Gen X, and Gen Y/millennials. In addition to analyzing their preferred methods, researchers also studied the conflicting views on other generations. This was done through data collected from an online survey administered via email and social media posts. It was hypothesized that the gaps in communication styles between different generations would be significantly different than the other generations mentioned. Researchers found that while generational differences are still present among the three demographics studied, a significant …
Mapping Citizen Journalists’ Profiles: A Case Study On Indonesian Net Citizen Journalist (Net Cj) Program, Asty Rastiya, Hendriyani Hendriyani, Indah Santi Pratidina
Mapping Citizen Journalists’ Profiles: A Case Study On Indonesian Net Citizen Journalist (Net Cj) Program, Asty Rastiya, Hendriyani Hendriyani, Indah Santi Pratidina
Jurnal Komunikasi Indonesia
Makna dari kata “warga” dalam konsep “jurnalisme warga” terus dibahas oleh para akademisi di bidang ini. Pembahasan berfokus pada keterampilan dan modal yang diperlukan jika seseorang berkeinginan untuk menjadi seorang jurnalis warga yang ideal. Jurnalis warga telah lama menghadapi prasangka karena minimnya pengetahuan akan jurnalisme dan rendahnya kualitas berita yang mereka buat. Terlepas dari itu, jurnalisme warga di Indonesia telah berkembang, sebagian besar karena pertumbuhan yang cepat dari telepon pintar dan pengguna media sosial. Penelitian ini menggunakan kasus program NET Citizen Journalist (NET CJ), sebagai komunitas jurnalis warga terbesar di Indonesia. Dengan memetakan profil anggota program CJ NET berdasarkan latar …
Exploring Millennials’ Motives In Media Class Preferences: Advertising Implications, Alexandra Hutto, W. Wossen Kassaye
Exploring Millennials’ Motives In Media Class Preferences: Advertising Implications, Alexandra Hutto, W. Wossen Kassaye
International Review of Business and Economics
Millennials have become a preoccupation for marketers, especially as they enter their peak earning and spending life stages. This exploratory study represents a touchstone to the motivations, beliefs, feelings, and behaviors members of the millennial cohort, those born between 1980-2000, exhibited toward three major media classes (print, broadcast, and Internet). Forty-one millennials participated in a series of synchronous online focus groups administered through a learning management system (LMS), or focus group chats (FGCs) for short. This study compares millennials’ views toward traditional media (namely, television and newspapers) against the Internet with an emphasis on perceived advantages and disadvantages of each …
Advancing Methodology: From Mapping To Mobile Messaging Campaign, Elizabeth Kiss, Mary Jo Katras, Joan Koonce, Ken Martin, Dena Wise, Katherine Mielitz, Virginia Brown
Advancing Methodology: From Mapping To Mobile Messaging Campaign, Elizabeth Kiss, Mary Jo Katras, Joan Koonce, Ken Martin, Dena Wise, Katherine Mielitz, Virginia Brown
Journal of Human Sciences and Extension
This article describes the progression of the Health Insurance Literacy (HIL) Action Team’s efforts from the initial charge by the Extension Committee on Organization and Policy (ECOP) of identifying priorities for Cooperative Extension health programming to developing and testing a national mobile messaging campaign designed to change health insurance knowledge, confidence, and behaviors of millennials. It highlights relevant empirical literature, summarizes the results of a national pulse online survey administered to Extension professionals and how they were applied to this project, reviews the Design Thinking and concept mapping process, and describes the development and testing of mobile messages. Anticipated outcomes …
Twitter Chats As A Research Tool: A Study Of Young Adult Financial Decisions, Barbara O’Neill, Yilan Xu, Carrie L. Johnson, Elizabeth Kiss
Twitter Chats As A Research Tool: A Study Of Young Adult Financial Decisions, Barbara O’Neill, Yilan Xu, Carrie L. Johnson, Elizabeth Kiss
Journal of Human Sciences and Extension
Many researchers collect online survey data because it is cost-effective and less time-consuming than traditional research methods. This paper describes Twitter chats as a research tool vis-à-vis two other online research methods: providing links to electronic surveys to respondents and use of commercially available survey panels through vendors with readily available respondents. Similar to a face-to-face focus group, Twitter chats provide a synchronous environment for participants to answer a structured series of questions and to respond to both the chat facilitator and each other. This paper also reports representative responses from a Twitter chat that explored financial decisions of young …
Multigenerational Modeling Of Money Management, Christina M. Rosa, Loren D. Marks, Ashley B. Lebaron, E.Jeffrey Hill
Multigenerational Modeling Of Money Management, Christina M. Rosa, Loren D. Marks, Ashley B. Lebaron, E.Jeffrey Hill
Journal of Financial Therapy
This study is about implicit financial socialization within families. It specifically examines how parental modeling facilitates the intergenerational transmission of healthy financial behaviors. This qualitative, multi-generational, multi-site study begins to answer the following research question: What financial behaviors are parents modeling for their children? The sample for this study (N=115) included 90 undergraduate students (ages 18-30) enrolled in family finance classes at three U.S. universities, 18 of their parents, and 7 of their grandparents. Using a team-based approach to qualitative data collection, analysis, and coding, four consensus themes related to parental financial modeling were distilled: (1) Working for …
Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540
Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540
Atlantic Marketing Journal
Attainment of the “trusted advisor” role for sales representatives in a complex sales environment is considered the pinnacle of buyer-seller relationships. This study also examines whether pervasive smartphone use particularly among the millennial generation has substantially altered behaviors in the form of communications in the buyer-seller relationship. Does replacement of face-to-face and direct verbal communications by impersonal technology based communications that removes verbal and non-verbal or behavioral forms of communications have an impact on perceptions of communication quality and trust building among the parties. As use of smartphones for text based communications is more prevalent among younger generations, can generational …