Social and Behavioral Sciences Commons^™

A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons

Journal of the Association for Communication Administration

College recruiting has changed drastically as a result of new technology such as interactive Web sites, blogs, social media, and on-line videos. This study surveyed 144 college undergraduates about their attitudes and interests in enrolling in their institution’s graduate program as well as different types of recruitment technology. Video, printed handouts, and Web sites, were explored to assess their effectiveness as recruitment tools and discover how views of effectiveness are constructed. The study found video is perceived as the most interactive and influential recruitment tool and Web sites are the most credible, trustworthy, and user-friendly recruitment tool. This study allowed …