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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

2012

Public Relations

Articles 1 - 12 of 12

Full-Text Articles in Social and Behavioral Sciences

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto Dec 2012

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …

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Tracking Tweets: Engage In Conversation About Your Library On Twitter, Katy Kelly Jun 2012

Tracking Tweets: Engage In Conversation About Your Library On Twitter, Katy Kelly

Roesch Library Faculty Presentations

Get an uncensored look at what people are saying about your library and provide responsive service using Twitter. For two years, tweets about and to a library Twitter account have been responded to, saved, and analyzed, revealing attitudes towards the library that were previously unknown. Once the library Twitter account began responding to tweets, the tweets about the library increased as did the number of the account followers (up 500%). By the third semester of an active and responsive Twitter presence, a student journalist named the library Twitter account a "campus legend." This poster session will showcase Twitter as a …

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Prepared For Natural Disaster? How Children And Families Understand And Make Sense Of Natural Disaster Preparedness, Tatjana Magdalena Hocke May 2012

Prepared For Natural Disaster? How Children And Families Understand And Make Sense Of Natural Disaster Preparedness, Tatjana Magdalena Hocke

Doctoral Dissertations

Natural disaster risks have increased in the last decades with hurricanes causing billions of dollars in material damages and untold human suffering and death. To reduce natural disaster impact, public relations scholars and practitioners have called for increased pre-crisis preparation. Families with children are one group severely impacted by natural disaster crisis. With only approximately one-third of families in the United States having taken disaster preparedness steps, practitioners and researchers seek new understanding and approaches to increasing family disaster preparedness. However, the research on organizational and societal preparedness remains scarce. Furthermore, public relations scholarship has neglected to target families with …

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Applying Ajzen's Theory Of Planned Behavior To A Study Of Online Course Adoption In Public Relations Education, Ann Knabe Apr 2012

Applying Ajzen's Theory Of Planned Behavior To A Study Of Online Course Adoption In Public Relations Education, Ann Knabe

Dissertations (1934 -)

This study used Icek Ajzen's Theory of Planned Behavior to research public relations faculty intentions of teaching online. All of the main predictor variables (Subjective Norms, Attitude toward the Act and Perceived Behavioral Control) were statistically significant at varying degrees in predicting intent to teach public relations online. Of the three, Subjective Norms was found to be the strongest predictor of Intention. Collectively, Subjective Norms, Attitude toward the Act and Perceived Behavioral Control explained 49% of the variance in intent to teach a public relations course online. Subsequent tests, however, revealed a poor model fit when the Theory of Planned …

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Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron Mar 2012

Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron

Journalism

Research was conducted to determine the best practices for using social media to encourage target audiences to engage with the nonprofit Family Care Network, Inc. (FCNI). The agency had not been successful in this endeavor and wanted community members to interact with it via its social media platforms, with the end goal of increasing donations and volunteers. FCNI’s fundraiser Miracle Miles for Kids 2012 (MM4K) was the focus of this study as it was determined by the agency to be the best avenue for a social media campaign to increase financial resources. Academic papers among other sources were studied to …

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A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman Jan 2012

A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman

Carrie P. Freeman

Existing public relations ethics literature often proves inadequate when applied to social movement campaigns, considering the special communication challenges activists face as marginalized moral visionaries in a commercial public sphere. The communications of counter-hegemonic movements is distinct enough from corporate, nonprofit, and governmental organizations to warrant its own ethical guidelines. The unique communication guidelines most relevant to social movement organizations include promoting asymmetrical advocacy to a greater extent than is required for more powerful organizations and building flexibility into the TARES principles to privilege social responsibility over respect for audience values in activist campaigns serving as ideological critique.

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Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman Jan 2012

Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman

Carrie P. Freeman

How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …

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Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman Jan 2012

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Carrie P. Freeman

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …

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Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez Jan 2012

Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez

Open Access Theses & Dissertations

Prior studies that evaluated social media recommended the use of social media in PR efforts. But they lacked the theoretical framework to fully evaluate the richness of the communication medium. Through Media Richness Theory, the investigator assessed the perceptions of 162 PR professionals to shed light on the richness of social media as a communication tool and, most importantly, as an effective tool for the purposes of PR. While this study revealed that social media is not a fully "rich" communication outlet, there are components that provide value to PR professionals. This study suggests that social media not simply be …

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A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons Jan 2012

A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons

Journal of the Association for Communication Administration

College recruiting has changed drastically as a result of new technology such as interactive Web sites, blogs, social media, and on-line videos. This study surveyed 144 college undergraduates about their attitudes and interests in enrolling in their institution’s graduate program as well as different types of recruitment technology. Video, printed handouts, and Web sites, were explored to assess their effectiveness as recruitment tools and discover how views of effectiveness are constructed. The study found video is perceived as the most interactive and influential recruitment tool and Web sites are the most credible, trustworthy, and user-friendly recruitment tool. This study allowed …

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Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough Jan 2012

Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough

LSU Doctoral Dissertations

A study of public information officers (PIOs) in three states and the journalists that cover state government finds five primary factors that shape the working relationships between both groups. Institutional pressures on both PIOs and journalists impact the ability of both parties to meet the needs of the other party on a daily basis. High levels of centralization in state government communication limit the ability of PIOs to meet the needs of journalists, fostering journalists’ antagonism and a more combative working relationship. The economic decline of journalism is creating a dichotomous situation where PIOs can help journalists manage increasing demands …

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Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff Jan 2012

Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff

Research Collection Lee Kong Chian School Of Business

This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum.

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