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Full-Text Articles in Social and Behavioral Sciences
Magical Thinking And Contagion: A Descriptive Review, Sua Lee
Magical Thinking And Contagion: A Descriptive Review, Sua Lee
Undergraduate Student Research Internships Conference
The purpose of this literature review was to gain an understanding of magical thinking and contagion in the consumer behaviour context and to explore future research directions. To identify relevant literature, a comprehensive database search was conducted, using keywords: “magical thinking”, “superstition”, “contagion”, and “disgust”. A number of articles that have been published suggest that consumers view the product that is touched by others as being contaminated, which elicits feelings of disgust and eventually decreases their evaluations and intentions to purchase. The review also reveals that previous studies have not established how contagion responses work for second-hand products in an …
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.