Social and Behavioral Sciences Commons^™

Investigation Of Malaria-Related Information In Africa On Youtube, Benjamin Ombati Omwando

Theses and Dissertations

Due to the proliferation of the use of social media, the public—especially patients and their family or friends, try to seek answers from resources such as Facebook, Yahoo! Answers, YouTube, MedlinePlus, and other sites. This research study centered on investigating characteristics and the relationship between users’ online patterns while using and posting information on YouTube related to health-care—in this case malaria (a life-threatening mosquito-borne blood disease). This research study applied a mixed-methods approach. Subject analysis, multi-dimensional scaling (MDS) analysis, inferential analysis, and temporal analysis methods were employed to analyze and investigate users’ health information posts on YouTube in Africa. This …

Comics About Organs: Social Support And Graphic Medicine In The Awkward Yeti, Jacob Gibb

Theses and Dissertations

Comic strips have always been a medium for more than humor. Many comic strips published on social media sites address mental health issues. Despite their popularity, the field of graphic medicine, which examines the intersection of health care and comics, has seen little to no examination of how these comics function on social media. Utilizing the popular comic The Awkward Yeti, this research examines how the rhetorical devices of comics make them an ideal medium for communicating about mental health issues and providing social support to social media users. This study conducts a content analysis of 15 Instagram posts from …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

Using Natural Language Processing To Understand The Lived Experiences Of People Identifying With Adhd: What Themes Emerge In Social Media Posts?, Gabby C. Scalzo

Theses and Dissertations

Compared to the amount of research conducted on how to identify and understand children with Attention-Deficit Hyperactivity Disorder (ADHD), there has been relatively little work done to understand the lived experiences of adults with ADHD. Increased understanding of how adults with ADHD conceptualize themselves in the context of their diagnosis would help clinical experts tailor research and treatments to better serve these communities. However, there are several barriers towards conducting high-quality qualitative research, including time- and labor-intensity. This study, informed by qualitative research traditions, used innovative data sources (i.e., social media) and analytic techniques (i.e., machine learning) to reduce these …

How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V

Theses and Dissertations

While social media has changed how humans use the internet, Twitter has drastically reformed how individuals worldwide receive their news. As news outlets fail to keep up with the rapid dissemination of information online, Twitter has become a sounding board for the political elite who leverage the platform's immediacy and virality. This study, using Quantitative Ethnography's Epistemic Network Analysis, seeks to determine if the political elite, specifically members of Congress, are leveraging Twitter to spread polarizing information to strengthen their base. In this study, extensive coding of select members of the 118th Congress was completed and compared to Voteview.com's DW-Nominate …

"Social" Movements: A Trend Analysis Of The Role Of Social Media In Social Movements, Courtney Nelson Stubbs

Theses and Dissertations

The gay rights movement has been very active on social media throughout the years. Using a trend analysis this study aimed to answer how social media is being used during a social movement, how a social movement evolves on social media, and how social media is being used by organizations as a public relations strategy to create change in social movements. Overall, the findings revealed 11 different ways social media is being used during a social movement, which shows how important opinion leaders are in helping a social movement gain traction and create the desired impact.

Information Needs Of Korean Immigrants In The United States: Selection And Use Of Social Media, Tae Hee Lee

Theses and Dissertations

This mixed-method study investigates the information needs of Korean immigrants on social media and their selection and use of social media for finding information in the United States. The study was designed to answer six research questions: 1) What are the top types of information needs on social media that Korean immigrants fulfill during their everyday lives in the United States?; 2) What types of social media do Korean immigrants most frequently use during their everyday lives in the United States for different types of information needs?; 3) Are there any relationships between the types of social media Korean immigrants …

Social Media's Impact On The Puerto Rican Diaspora After Hurricane Maria, Heidi Lynn Steidel Ii Camacho

Theses and Dissertations

Puerto Rico has belonged to the United States for more than a century. In 1898, more than two decades after the Spanish American War, Spain formally ceded the island to the United States. Just over 20 years later, islanders officially became American citizens. Since then, the 100-mile-long by 35-mile-wide island has experienced economic and political crises, the COVID-19 pandemic, and life-threatening natural disasters. These events provoked a vast fluctuation in its population. After Hurricane Maria unfolded in September 2017, more than 200,000 Puerto Ricans moved to the continental United States to start new lives (Schwartz, 2018). This qualitative study sheds …

Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry

Theses and Dissertations

This paper aims to address artificial intelligence from a communication perspective by looking at the usage of Replika, an AI-based platform. A quantitative survey was conducted to analyze the frequency of usage, attitude toward the application and the level of attachment to it. Moreover, qualitative questions were developed to get in-depth understanding of the type of relationship users have with their Replika application and reasons behind their usage. Results show no significant relationship between demographics and the application consumption except for age where older users communicate more frequently with the application than younger ones. Moreover, attachment levels were related to …

The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …

Impact Of Social Media On The Mental Health Of College Student Athletes, Maria Blasco Maurici

Theses and Dissertations

This thesis explores the influence of social media on the mental health of college student-athletes. With the adoption of social media platforms and the challenges faced by college student-athletes, understanding the implications of social media usage becomes a priority. This study examines the potential positive and negative effects of social media on the mental health of collegiate student-athletes and considers the role of social media in shaping their self-perception and identity. By comparing with existing research and conducting qualitative and quantitative analysis, this thesis aims to find answers on the relationship between social media and the mental health of college …

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

How Brazilians Used Media To Cope With The Issues Brought By The Covid-19 Pandemic, Vivian De Melo Campos

Theses and Dissertations

Due to the COVID-19 pandemic, the world faced lockdown and quarantine restrictions that encouraged or forced people to stay home. Along with the rest of the world, Brazil faced many difficulties during this period and it became one of the countries that lost more lives due to the Coronavirus infection worldwide. This study focuses on showing how people in Brazil coped with the challenges brought by the pandemic. It also focuses on showing if and how participants used media as a coping mechanism. The research was done through qualitative methods with semi-structured interviews with 25 adults who were living in …

Social Media Use, Disordered Eating, And Body Image In Adolescent Females: A Systematic Review Of The Literature, Alara Ozpolat

Theses and Dissertations

Adolescent females are especially at risk of developing eating disorders due to expectations surrounding body image, social pressures, and influence from peers. With the significant role of social media in daily life, the average adolescent currently spends several hours a day engaging with content on social media. The overall aim of this review was to better understand the impact of social media consumption on disordered eating and body image among female adolescents. The primary research questions explored within this systematic review were as follows: Is there a relationship between social media use, body image concerns, and/or eating disorder symptoms in …

Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores

Theses and Dissertations

Corporate activism, or the act of corporations speaking out on sociopolitical issues, has become more common with technological advances and social media access. Corporations’ role in society has evolved to include non-economic functions that aim to improve societal conditions. Despite corporations fulfilling additional societal roles, they face increased scrutiny from shareholders and stakeholders alike. Speaking out on social issues or staying silent causes ripple effects amongst their internal and external networks. Speaking out on social media while working for a private or publicly traded corporation can be challenging as it entails weighing a wide array of conditions, stakeholder desires, and …

Professional Sport And Community Outreach: A Content Analysis Of Csr Messages Shared By Professional Team Sport Organizations On Twitter, Kelly E. Murphy

Theses and Dissertations

This study seeks to understand the corporate social responsibility (CSR) topics shared by professional team sport organizations on their websites and on Twitter as well as fan responses to those CSR messages. A quantitative content analysis of individual tweets from 16 teams across the NFL, NBA, MLB, and NHL posted from October 1-30, 2020 was conducted. Results indicate that CSR topic frequencies were significantly different both on webpages and on Twitter. Replies to CSR messages on Twitter were significantly different based on topic, and replies were largely neutral. There was no significant difference in reply valence to CSR tweets that …

Potential Parallels Between Pro-Ana And Bodybuilding Content On Social Media, Katherine Ann Craig

Theses and Dissertations

This thesis examined the relationship between pro-ana and bodybuilding social media content to understand the similarities between these populations’ identities and help inform social media content policies. Two interrelated studies were used to investigate this relationship: Study 1 used computational methods which compared the content through machine classification of pro-ana and bodybuilding social media posts on Twitter and Study 2 fielded an online survey experiment to compare the perceptions and human classification of content from these populations on Instagram. The findings from both studies broadly revealed that pro-ana and bodybuilding identities are similar, at least in social media content, which …

Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes

Theses and Dissertations

Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …

Social Media Potentials In Supporting Women Entrepreneurship: The Case Of Egypt, Gehan Ahmed Aboutaleb

Theses and Dissertations

The number of women entrepreneurs in Egypt starting and running their business online has been remarkably rising in recent years. Thanks to social media’s ability to harness some of the obstacles women business-owned enterprises encounter, it has become an essential platform for providing women with entrepreneurial opportunities and facilitating their own business. Social media is becoming more of an indispensable instrument for the businesses' survival, especially in light of the implications posed by the recent outbreak of global pandemic COVID-19 in terms of movement restrictions and social distancing measures. However, a dearth in the literature on the impact of social …

The Effects Of Instagram User Weight And Health Orientation On Perceptions Of Food Posts, Alese M. Nelson

Theses and Dissertations

Past research has shown that social factors, such as social facilitation, influence what and how much people eat (Zajonc, 1965). One key factor seems to be others’ weights; people have a tendency to dissociate themselves with obese eaters (Barthomeuf, Rousset, & Droit-Volet, 2012; McFerran, Dahl, Fitzsimons, & Morales, 2010). A pilot study was completed to assess how people viewed food photos posted to Instagram, as well as their social media habits. These findings were used in the design of the present study; the purpose of the present study is to determine whether social factors involved in eating, like others’ weight, …

Climate Change, Social Media, And Generation Z, Melanie Morris

Theses and Dissertations

Recent publications report that adults known as Generation Z, between the ages of 18 to 23, increasingly rely upon social media to gain knowledge of social issues. Given social media's embeddedness in Generation Z's life, this study sought to understand if or how social media has influenced and possibly empowered Generation Z to act on social issues, particularly global climate change. This study used a phenomenological research method, which focused on the commonality of Generation Z's lived experience. Emerging themes collected through a literature review and data portray Generation Z as maturing into adulthood as tech-savvy, diverse, and inclusive self-starters. …

Prototyping A Social Media Flooding Photo Screening System Based On Deep Learning And Crowdsourcing, Huan Ning

Theses and Dissertations

This thesis aims to implement a prototype system to screen flooding photos from social media. These photos, associated with their geographic locations, can provide free, timely, and reliable visual information about flood events to the decision makers. This system is designed for the application to the real social media images, including several key functions: tweets downloading, image downloading, flooding photo detection, and human verification via a WebGIS application. In this study, a training dataset of 5,000 flooding photos was built based on an iterative method; a convolutional neural network (CNN) was then trained and applied to detect flooding photos. Also, …

Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan

Theses and Dissertations

This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five …

The News Through Facebook: Discovering The Prevalence Of Rape Myths In User Comments, Leigh Anne Clay

Theses and Dissertations

This study attempted to ascertain the prevalence value of rape myths located within social media user comments on the website Facebook. Research using existing Internet-based comments may provide insight into current attitudes and beliefs surrounding sexual violence. Using a quantitative content analysis, this study gauged the prevalence of rape myths in user comments by referencing a preset code list created with rape myths from the Acceptance of Modern Myths About Sexual Aggression scale (AMMSA) and the Updated Illinois Rape Myth Acceptance Scale (IRMA) and by locating emergent codes in the dataset.

How Do You Like Me Now? Social Media Bridging The Distance In Online Education, Lee Heller

Theses and Dissertations

Distance education has disrupted our educational norm, with students taking more online courses than ever before. Some research has assumed that online students experience a feeling of isolation, disconnect with their institution, and overall, have a diminished educational experience. During the last 10 years, another phenomenon, social media, has also experienced explosive growth, including the largest and most interwoven into modern society: Facebook.

With almost 92% of respondents in this study reporting they use Facebook daily, this study found there was statistical significance (1) between using Facebook for social use and the feelings of isolation; (2) between belonging and participating …

Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships With Smis In Brazil, Andressa Ferreira Gaertner

Theses and Dissertations

The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Brazil, generating additional enlightenment into the Mediating the Media model for SMIs and evaluating to what extent cultural differences may impact the proposed theoretical framework. The research was conducted in two major parts. The first replicated the method used previously by Pang et al. (2016), performing in-depth interviews with eight SMIs. In the second …

Analysis Of Family-Health-Related Topics On Wikipedia, Yanyan Wang

Theses and Dissertations

New concepts, terms, and topics always emerge; and meanings of existing terms and topics keep changing all the time. These phenomena occur more frequently on social media than on conventional media because social media allows a huge number of users to generate information online. Retrieving relevant results in different time periods of a fast-changing topic becomes one of the most difficult challenges in the information retrieval field. Among numerous topics discussed on social media, health-related topics are a major category which attracts increasing attention from the general public.

This study investigated and explored the evolution patterns of family-health-related topics on …

An Investigation Of Autism Support Groups On Facebook, Yuehua Zhao

Theses and Dissertations

Autism-affected users, such as autism patients, caregivers, parents, family members, and researchers, currently seek informational support and social support from communities on social media. To reveal the information needs of autism- affected users, this study centers on the research of users’ interactions and information sharing within autism communities on social media. It aims to understand how autism-affected users utilize support groups on Facebook.

A systematic method was proposed to aid in the data analysis including social network analysis, topic modeling, sentiment analysis, and inferential analysis. Social network analysis method was adopted to reveal the interaction patterns appearing in the groups, …

Nonprofit Public Relationships On Social Media: The Public's Perspective, Brooke Lauren Smith

Theses and Dissertations

This work explores the effect of social media on expectations held by nonprofit publics as they seek to build and maintain relationships with nonprofit organizations (NPOs) in the context of expectancy violation theory, social capital, and the situational theory of publics. Semi-structured interviews were conducted with 14 individuals who follow a nonprofit on social media to understand the public perspective on nonprofit organizations' relationship building and maintaining behaviors on social media. The study found that nonprofit publics do have specific expectations for how NPOs should build and maintain relationships on social media (i.e., high-quality posts, level of interaction being limited …

Communication Audit For Groundswell Startups, Abeer Janakat

Theses and Dissertations

This design project provides Groundswell Startups with a set of suggestions for its communication strategies based on a communication audit. The suggestions are based on marketing and communication literature, as well as, research conducted with internal and external members of Groundswell’s community. Qualitative research methods like a social media content analysis along with a focus groups and interviews were utilized to conduct the audit. The social media content analysis explores analytics features provided by Groundswell’s different platforms: Facebook, Twitter, and LinkedIn. The intent behind the communication audit and following suggestions is to support Groundswell in shaping a go-to high tech …