Social and Behavioral Sciences Commons^™

When And Why Do Arabs Verify? Predicting Online News Verification Intention During The 2023 Gaza War, Menna Elhosary

Theses and Dissertations

Guided by the network gatekeeping and secondary gatekeeping theoretical frameworks, this study employed a 2 (news headlines: pro-Palestine/anti-Palestine) x 2 (news sources: the Times of Israel/Al-Jazeera English) experiment embedded in an online survey on a purposive sample of Arab social media users (N= 452), aiming to understand the antecedents of online news verification during the 2023 Gaza War1. The study investigated the motives that might have encouraged or discouraged Arabs from verifying the war-related news circulated on social media. A model was proposed to examine the role of confirmation bias in shaping perceptions about sources and messages, thereby impacting online …

From Creator To Curator To Author As Content: Nicolas Winding Refn, Transdiscursive Authorship, And Self-Branding In Twenty-First Century Media, Christopher J. Olson

Theses and Dissertations

This dissertation traces Danish director Nicolas Winding Refn’s development from creator and curator to author as content within an evolving media ecology driven by capitalist ideology. A close critical study of Refn’s career from 1996 to 2019 offers insight into contemporary techniques of creating, collecting, and curating media texts, as well as the phenomenon of presenting oneself as content via discursive branding. Given that Refn’s career coincided with the emergence of the World Wide Web and the rise of digital platforms, he thus emblematizes what it means to be a creator working within an increasingly interconnected media ecology. Refn initially …

Exploring The Agenda-Setting Dynamics Between Traditional Newspapers And Twitter During Mass Shooting Event, Yujin Heo

Theses and Dissertations

The purpose of this dissertation is to explore the intermedia agenda-setting interplay between traditional news media and Twitter in the wake of mass shooting incidents. Applying Latent Dirichlet Allocation (LDA) topic modeling to data sourced from Twitter, national, and local news, the study investigated the distinct coverage patterns and the extent of their reciprocal influence over time. The findings of this study demonstrated that, in the immediate aftermath of a shooting incident, national news outlets exerted a significant agenda-setting influence on both local media and Twitter discourse. However, as time unfolds, a mutually influential dynamic emerged across all media platforms. …

Words Evaporate, The Images Remain: Testing Visual Warnings In The Context Of Intentions To Vape Among U.S. Adults As An Expansion Of The Theory Of Planned Behavior (Tpb), Carl Arland Ciccarelli

Theses and Dissertations

This dissertation applied the Theory of Planned Behavior (TPB) model variables of attitudes, subjective norms, and perceived behavioral control, along with the variable of fear to explain individuals’ behavioral intentions to vape. Previous studies have explored the social appeal, intrigue, and potential consequences of vaping among adolescent and college student populations. However, these past studies have largely relied upon focus groups and self-reported data conducted among samples of teen, adolescent, and college student populations. Thus, the aims and designs of these previous vaping studies may have been lacking in construct validity and a theoretical approach from which to explain behavioral …

Framing Police Brutality: An Analysis Of Newspaper Coverage Of Walter Scott’S Murder, Shamira S. Mccray

Theses and Dissertations

This research analyzes news articles about the killing of Walter Scott in 2015 to determine how frames changed over time and across platforms. Previous studies have found that news coverage of police violence against Black men has not always been fair. Instead, the narrative of official sources, like law enforcement, prove dominant. These same research articles typically focus on the way national news outlets frame incidents like Scott’s.

But this thesis takes a deeper look at how state newspapers framed Scott’s murder. I analyzed the frames and sources found in nearly 200 articles published by The Post and Courier and …

Netflix’S Role In Reshaping The Global Audience’S Perception Of Arabs And Muslims, Menatalla Abbas

Theses and Dissertations

This research study investigates Netflix’s role in reshaping the global audience’s perceptions of Arabs and Muslims. The aim of this study is to understand how Netflix has positioned itself as a powerhouse in the streaming-service industry, and whether or not it has been able to use that power to promote authenticity, diversity, and inclusion. This study employed the triangulation method in order to develop a cohesive understanding of how, and to what extent, Netflix has reshaped the global audience’s perceptions of Arabs and Muslims. A content analysis of four Netflix Original Arabic productions were chosen, consisting of two series: Finding …

Historical Trauma: Literary And Testimonial Responses To Hiroshima, Mariam Ghonim

Theses and Dissertations

The concept of trauma is controversial in literature. While one may be able to come up with ways to describe trauma in fiction, representing historical trauma is a hard task for writers. Some argue that trauma can not be described through those who did not experience it, while others claim that, provided some elements are added, one can represent trauma to the reader. This thesis focuses on twentieth-century historical traumas related to a nuclear catastrophe and explores the different literary and testimonial responses to the catastrophic man-made event of Hiroshima (1945). In this thesis, Kathleen Burkinshaw’s historical fiction The Last …

Marxist Analysis Of Social And Economic Narratives In Childrens' Cartoons, Shane Mcgregor

Theses and Dissertations

Using a Marxist framework with a grounding in critical literacy, this study employs a content analysis methodology to analyze 25 episodes of five of the most popular children’s television cartoons in order to understand how these cartoons portray economic and social systems, as well as how the messages these cartoons express would tend to support these systems. In so doing, this research hopes to provide a conceptual framework that educators and parents can use as a guide for demonstration of a critical approach to understanding the curriculum of children’s media inside or outside of the classroom. Educators can modify this …

(Not) Knowing, Jared Friedman

Theses and Dissertations

Jared Friedman’s work creates monuments out of banal common objects. Through acrylic paintings on- Astroturf, burlap, canvas, and upholstery fabric- he explores the ambiguity of the unremarkable, such as the condenser coils on the back of a refrigerator. In, (Not) Knowing, he parses the difference between knowing and understanding.

Breaking Glass: A Pedagogical Approach To Understanding Voice In Media, Casey James O'Ceallaigh

Theses and Dissertations

This dissertation aims to examine the remediation of voices in media, specifically focusing on the reproduction of voices across different genres and the pedagogical approaches used to teach writing and media literacy. Much of the extant media is created with practices that historically have excluded minority groups, such as people with disabilities and people who speak other languages in addition to English in the US. This project develops a theory of interstices, which are both physical and metaphorical spaces in genres that can become sites of intervention through the composition process. These interstices are burdened by their many complex relationships …

Impact Of Social Media  On Public Perception Of Government Covid-19 Response Efforts, Taher Taher

Theses and Dissertations

This research aims to understand this phenomenon to provide insights into how governments can perform better in times of crisis regarding social media and its impact on public opinion. This research aims to understand how social media impacts public perception of government COVID-19 response efforts by studying Facebook comments, likes, and reactions (emoticons).

The study was based on data gathered from Facebook comments on the daily infographic COVID-19 statistics from the official site of the Ministry of Health and Population. The sampling frame is the 52 weeks of 2020, January to December, through random sampling resulting in 546 comments. The …

Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry

Theses and Dissertations

This paper aims to address artificial intelligence from a communication perspective by looking at the usage of Replika, an AI-based platform. A quantitative survey was conducted to analyze the frequency of usage, attitude toward the application and the level of attachment to it. Moreover, qualitative questions were developed to get in-depth understanding of the type of relationship users have with their Replika application and reasons behind their usage. Results show no significant relationship between demographics and the application consumption except for age where older users communicate more frequently with the application than younger ones. Moreover, attachment levels were related to …

Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary

Theses and Dissertations

This study extends the growing political communication research on TikTok platform through studying the representation of a major political conflict in modern history; the 2022 Russian Ukrainian conflict. The study is providing a cross cultural comparison by studying the perspectives of English and Arabic speakers about the conflict. The study is based on the analysis of the 500 most liked TikTok videos - in one month duration that starts with the day of the Russian invasion - with top hashtags about the conflict in order to find the common message themes. The study uses a multi-dimensional analysis approach of connective …

The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …

The Influence Of The Abraham Accords On The Visual Coverage Of The Israeli-Palestinian Conflict In Arab Media: A Comparative Analysis, Mona Alsaba

Theses and Dissertations

This study examines the influence of the official signing of the Abraham Accords on the Arab media visual coverage of the Israeli-Palestinian conflict. This study operationalized visual frames in terms of the human-interest vs technical frame and peace vs war frame, and explored the use of graphic portrayal as a framing device, in order to compare between the Arab media visual framing of the Israeli-Palestinian conflict before and after the official signing of the Abraham Accords to examine the impact of foreign policy on the coverage among news outlets of different Arab countries. A comparative analysis was conducted relying on …

The Second Watcher At The Gate: Local Newspaper Framing Of Refugees, Asylum Seekers, Immigrants, And Migrants At The Border In The Age Of Covid-19, Gabriel Rodriguez

Theses and Dissertations

The COVID-19 pandemic caused a repeat of a historical association between migrants and disease with the re-activation of Title 42, which gave the federal government the power to bar and expel migrants and asylum seekers without the opportunity to contest their expulsion, under the basis of public health. Based on a content analysis of the frames employed in the coverage of the pandemic by five newspapers located on the southern U.S. border for the period of 2020 to 2021, this study explored how these English-language newspapers gave priority to as sources, how they framed immigrants and immigration issues during the …

The Binge Viewing Index: Creating And Testing A New Measure, Larry J. Webster Jr.

Theses and Dissertations

Television Binge Viewing is a media consumption behavior that is in its research infancy. To date, researches have used a dichotomous variable to measure binge viewing. That measure is based on operationalizing binge viewing as having watched two to six episodes of the same television program in one sitting. This research project created and applied a continuous measure by creating the Binge Viewing Index (BVI), which is based on the duration (number of episodes) and the frequency (weekly average) of binge viewing sessions. These dimensions are structured similarly to measures for binge drinking. A national survey demonstrated the intensity of …

Meaning Making Over A Lifetime: A Case Study Of Pat Boone, Samuel Wisneski

Theses and Dissertations

In the mid-1950s, Pat Boone was one of the most popular singers in America. Several years later, Boone’s mass appeal as a star had begun to diminish and he was left without an obvious fanbase. Yet, today 60 years later, Boone is the star of several television ads, has appeared on one of the biggest shows on television, and has recently had a song explode to over five million views on social media. In order for Boone to achieve the continued fame he enjoys today, Boone has shapeshifted his celebrity to cater to receptive audiences. Using Boone as a case …

The Effect Of Emotional Intensity, Arousal, And Valence On Online Video Ad Sharing, Chang Won Choi

Theses and Dissertations

This dissertation examines the effect of emotional factors, such as pleasure, arousal, and intensity, on online video ad sharing. Previous studies found that the emotions evoked by online video ads could influence consumers’ ad sharing intentions. However, it remains uncertain which emotional factors trigger ad sharing behavior. Some researchers argue that positive or high-arousal emotions (e.g., excitement) exert greater influence on ad sharing than negative or low-arousal emotions (e.g., sadness). However, these studies do not explain why video ads that evoke low-arousal or unpleasant emotions are also widely shared on social media. Based on the theory of social sharing of …

“Power, Poison, Pain & Joy”: Applying A Critical Race Conceptual Model Of Implicit Racial Bias To Narratives Framing Blackness In Black Sports Columns, Black Music, And Black Journalism, Christina Lauren Myers

Theses and Dissertations

This dissertation presents a Critical Race Conceptual Model of Implicit Racial Bias to representations of African Americans in mass media to illustrate how stereotypical depictions and racist ideologies arise in media content, including by Black content creators. By bridging the concepts of implicit bias, framing theory and concepts from critical race theory through the conceptual model, I contend that content creators implicitly share racially biased beliefs. Moreover, Black content creators in expressing the authentic experiences of the Black community also do the same. Thus, Black content creators further stereotypes, majoritarian narratives as well as deficit perspectives about the Black community …

Gatekeeping Blackness: Roles, Relationships, And Pressures Of Black Television Journalists At A Time Of Racial Reckoning, Denetra Walker

Theses and Dissertations

Building on Du Bois’ (1903) concept of double-consciousness, Critical Race Theory, and communications theories including Gatekeeping, this dissertation aims to provide understanding of the experiences of Black broadcast journalists at a racially contentious time in American history. In 2020-2021, following the deaths of Black Americans at the hands of police and subsequent Black Lives Matter protests, and during a global pandemic, a “racial reckoning” ensued throughout the nation. The reckoning, which continued through the writing of this dissertation, was a salient issue for news media. Through my positionality as a Black female forever journalist, I interviewed 29 Black journalists who …

Promoting Climate Change Mitigation & Supporting Ngos: Converging The Theory Of Planned Behavior & The Elaboration Likelihood Model, Passant Mostafa Halawa

Theses and Dissertations

In the 21st century, public opinion's attention in developed nations has increasingly been directed to climate change and the urgency for humanity to take action. The main discourse is that climate change would have devastating consequences on a global scale, threatening humanity’s existence. However, in most developing countries climate change is generally not regarded as an important topic and climate change messages suffer from poor public engagement. Most recent research has investigated climate change communication efficiency in developed countries. The novelty of this study lies in understanding the effectiveness of climate change messages in the Egyptian context. More specifically this …

Let’S Be Friends: Examining Consumer Brand Relationships Through The Lens Of Brand Personality, Engagement, And Reciprocal Altruism, Daniel D. Haun

Theses and Dissertations

Brands have always exuded personality and status to consumers in order to promote a competent impression and induce positive perceptions and behaviors (Griskevicius, et al., 2007). In order for individuals to identify with brands, the brands must become more personable by consciously embodying a specific personality trait. Research has found that when a brand embodies a personality, there is an associated increase in consumer preference and usage (Sirgy, 1982), purchase choices for that brand (Ha & Janda, 2014; Gordon et al., 2016; Guèvremont & Grohmann, 2013; Swaminathan et al., 2009), and consumer preference and brand loyalty (Louis & Lombart, 2010; …

Portion Of Profit Donations: Csr As Public Relations Strategy And Its Relationships With Trust And Purchase Intentions, Branden Dylan Cameron Birmingham

Theses and Dissertations

This study aims to apply POP donations and messaging as a form of corporate social responsibility (CSR) research. Specifically, this study seeks to understand the relationships between communication factors of portion of the profit (POP) donations and a consumer’s intentions to purchase an item from a corporation, and the level of trust between a consumer and corporation. A key focus of this study was to determine if there is skepticism of POP donations and the impact on overall purchasing intentions, CSR communication factors, engagement, and trustworthiness. This emphasized how ethical values, decision making, relationship building, and trustworthiness are obligations between …

Inoculating The Public Against Misinformation: Testing The Effectiveness Of “Pre-Bunking” Techniques In The Context Of Mental Illness And Violence, Nanlan Zhang

Theses and Dissertations

The publics might be misinformed about mental illness due to frequently mentioned violence and inaccurate notions in news coverage that underlie people who have a history of mental illness are prone to be dangerous or violent. Drawing from the theories of inoculation and the psychological reactance, the author seeks to investigate the effects of using preemptive corrective message techniques (labeling, appeal to consensus, and provision of an alternative explanation) as on the method of promoting resistance to misinformation linking mental illness and violence, which is a harmful and unsubstantiated stereotype. To accomplish this research aim, the author conducted two experiments …

Go With The Flow: Testing The Effects Of Emotional Flow On Psychophysiological, Attitudinal, And Behavioral Changes, Chris R. Noland

Theses and Dissertations

Emotions are important constructs that affect the lives of everyone. Emotions play a particularly strong role in persuasion. This study examines the concept of emotional flow, a sequencing of specific discrete emotions in a strategic manner to affect attitudes and behaviors. In an experiment to understand the functions and applicability of emotional flow, an experiment was conducted using a public service announcement about melanoma that contained a sequence that flowed from humor to sadness to hope. This dissertation used both self-report as well as biometric measures of the emotional responses valence and arousal. Using Affect Priming Theory, Mood Management Theory, …

Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman

Theses and Dissertations

This comparative study examines the female-centered drama series aired on VOD services from three different genres. While several studies have established the stereotypical representation of women in the drama series, most research has focused on individual countries. The significance of this study relies upon the fact that the series is from VOD services, notably Netflix and Shahid VIP. The study bridges a gap in the literature by adopting a comparative perspective to analyze gender portrayals from six drama series, three from each country, from three genres. The contemporary drama genre included Valeria from Spain and Leh Laa?! Why Not?! from …

Normalization Through The Visual: How International Media Depicted The Abraham Accords, Mohamed Salama

Theses and Dissertations

This study is concerned with understanding the political dimensions of the visual coverage of the Abraham Accords and the shift that might have occurred in the visual portrayal of the Arab-Israeli conflict as a result of that agreement. The study offers quantitative and qualitative contributions to examine how international news websites on the Google News platform used photographs to draw on and contribute to the narrative of Arab-Israeli relations in the wake of the Accords. By establishing operational definitions for positive, negative, anti-normalization, and pro-normalization visual frames, and exploring the use of the emphasis framing device, this study content analyzed …

A Feverish Spring: A Comparative Analysis Of Covid-19 News Framing In Sweden, The Uk, And Egypt, Hend Abdelgaber Ahmed El-Behary

Theses and Dissertations

Based on framing and the social responsibility theoretical frameworks, this comparative study analyzes the dominance of frames in the media coverage of the COVID-19 global pandemic across three countries that have adopted different preventative measures: Sweden (herd immunity) the United Kingdom (full lockdown) and Egypt (partial lockdown ‘curfew’). While several studies have investigated the media’s role during COVID-19, few have analyzed the frames used by the media. The analyses that were made here, for the most part, is on individual countries. The current study bridges a gap by using a comparative approach to interpret the frames discovered in news articles …

The Impact Of The Media Coverage Of Sexual Violence On Its Victims/Survivors, Jaidaa Taha

Theses and Dissertations

As part of their daily routine, journalists are often assigned to cover accidents or traumatic events to keep the public updated. With the high competition and the constant deadline pressure, reporters are usually pressured to talk to the subjects of these traumatic accidents too soon to publish their stories. This in turn leaves limited room for them to think about how this coverage is affecting their interviewees. This study aims to examine the impact of the media’s coverage of sexual assault on the victims/survivors of the assault themselves. Media outlets often follow stories of sexual violence, tackling a lot of …