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Social and Behavioral Sciences Commons

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Retrospective Theses and Dissertations

Communication

Advertising

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

An Investigation Of Effectiveness Of Three Methods Of Presentation Of Celebrity Endorsers On Product Recall And Product Image In Print Advertising, Christina. Mayers-Drumm Jan 1985

An Investigation Of Effectiveness Of Three Methods Of Presentation Of Celebrity Endorsers On Product Recall And Product Image In Print Advertising, Christina. Mayers-Drumm

Retrospective Theses and Dissertations

No abstract provided.


Effects Of Various Logotype Structures On Advertising Content Retention, Richard H. Jack Jan 1973

Effects Of Various Logotype Structures On Advertising Content Retention, Richard H. Jack

Retrospective Theses and Dissertations

No abstract provided.