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Social and Behavioral Sciences Commons

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Graduate Student Theses, Dissertations, & Professional Papers

2015

Cultivation theory

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Full-Text Articles in Social and Behavioral Sciences

The Influence Of Medical Dramas On Patient Expectations Of Physician Communication, Kayla M. Fadenrecht Jan 2015

The Influence Of Medical Dramas On Patient Expectations Of Physician Communication, Kayla M. Fadenrecht

Graduate Student Theses, Dissertations, & Professional Papers

The present investigation applies para-social contact theory to better understand the role of viewing a medical drama on patients’ expectations towards physician’s empathic communication. Results demonstrate that overall, participants form para-social relationships with television characters. Exposure to the stimulus in the current study did not influence participants’ communicative expectations or para-social interaction with characters on the medical drama used. A positive correlation was found between para-social interaction with televised characters and patient expectations. Results are discussed with an emphasis on how Cultivation theory describes the role between exposure to medical dramas and patient expectations, as well as para-social interaction theory.