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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
“People You May (Or May Not) Know:” Usage Intensity, Status Motivation, And Intimate Self-Disclosure As Predictors Of Bridging Social Capital On Facebook, Ryan Paul Castillo 2209867
“People You May (Or May Not) Know:” Usage Intensity, Status Motivation, And Intimate Self-Disclosure As Predictors Of Bridging Social Capital On Facebook, Ryan Paul Castillo 2209867
The Hilltop Review
Drawing on the concept of social capital, this study examines the impact of usage intensity, status motivations, and intimate public self-disclosure on Facebook users’ informational access and feelings of general social support. Survey data collected from a random sample of undergraduate Facebook users (n=583) were used to test several hypotheses predicting perceptions of bridging social capital. A multivariate ordinary least squares (OLS) regression model revealed significant positive associations between both Facebook usage intensity and status motivations, and perceptions of bridging social capital, while no significant relationships were found between various forms of intimate self-disclosure in public channels and perceptions of …
The Effects Of Humorous Facebook Posts On Messenger Credibility And Social Attractiveness, Brett A. Stoll
The Effects Of Humorous Facebook Posts On Messenger Credibility And Social Attractiveness, Brett A. Stoll
The Hilltop Review
The purpose of this study was to determine the effect that humorous Facebook messages have on perceived source credibility and social attractiveness. Social networking sites (SNS) such as Facebook continue to rise in popularity, solidifying their ongoing presence and influence for the foreseeable future. As users continue to look for ways to manage interpersonal impressions online, many turn to humor in public wall posts and message feeds. With humor proliferating the content of nearly 20% of Facebook posts, it begs the question of what effect its use has on impression management. To address this question, the researcher asked 283 participants …