Social and Behavioral Sciences Commons^™

Social Media Best Practices In Academic Libraries (2016), Sue Robinson, Bettina Peacemaker, Emily J. Hurst

VCU Libraries Faculty and Staff Data

In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright and Hinson (Wright, Donald K. and Michelle Drifka Hinson. 2015. “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis.” Public Relations Journal 9).

The VCU Libraries survey consisted of 22 multiple-choice, multiple-answer, and open ended questions. The survey was distributed to email discussion lists frequented by library professionals involved in management or communications. The data …

Job Searches In Liaison Departments: Opportunities For Outreach And Inreach, John Glover

VCU Libraries Faculty and Staff Presentations

Liaison librarians are uniquely positioned to provide a library introduction to job candidates in their liaison departments. This outreach identifies important resources that might attract candidates, showcases the library to them and to liaison departments, and helps to solidify a library or library system's suite of offerings to a discipline.

Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst

VCU Libraries Faculty and Staff Publications

Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.

Social Media Best Practices In Academic Libraries 2015, Sue Robinson, Bettina Peacemaker, Emily Hurst

VCU Libraries Faculty and Staff Data

While academic libraries worldwide have embraced social media as tools to inform and connect with users, behaviors and expectations are evolving and platforms are growing. In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright and Hinson (Wright, Donald K. and Michelle Drifka Hinson. 2015. “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis.” Public Relations Journal 9).

The VCU Libraries survey consisted of 21 …

Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson

VCU Libraries Faculty and Staff Presentations

E-newsletters (built in an affordable or free online mail platform) allow librarians to reach faculty with pointed, subject-based information. This poster features a sample from a series of e-newsletters created by liaison librarians, as well as tips for producing custom newsletters and discussion of impact.

Reach Out In A New Direction: Applying Public Relations Best Practices To Academic Outreach, Bettina Peacemaker, Sue Robinson, Marilyn Scott

VCU Libraries Faculty and Staff Presentations

Public relations isn’t just for Fortune 500 companies or high-profile celebrities. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Thinking about outreach in these expansive terms goes beyond simple promotional activities, media relations, or marketing tactics, and the message should resonate with librarians. Building “mutually beneficial relationships” is at the very core of public services, and serving multiple publics should also be a familiar concept as libraries strive to reach a multitude of audiences.

This poster presentation explores key public relations best practices to …

Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott

VCU Libraries Faculty and Staff Presentations

Virginia Commonwealth University celebrates diversity as a core value, and VCU Libraries actively strives to foster inclusion and an understanding of difference. The diversity and culture poster series was envisioned as a way to connect education about diversity directly to library collections and expertise. This poster details the distribution, response, and impact of the series.