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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Green Grass, High Cotton: Reflections On The Evolution Of The Journal Of Advertising, Leonard N. Reid
Green Grass, High Cotton: Reflections On The Evolution Of The Journal Of Advertising, Leonard N. Reid
Richard T. Robertson School of Media and Culture Presentations
This article reflects on my time as the fifth editor of the Journal of Advertising, makes observations about the evolution of scholarship in the Journal over the past decades, offers suggestions for how JA might advance in the coming years, and provides some “words of wisdom” to advertising researchers. Because it is the first in an invited article series of editor reflections, a bit of historical context is provided.
Walking In Step To The Future: Views Of Journalism Education By Practitioners And Educators, Ernest F. Martin, Debora Wenger, Paula Otto, Jeff C. South
Walking In Step To The Future: Views Of Journalism Education By Practitioners And Educators, Ernest F. Martin, Debora Wenger, Paula Otto, Jeff C. South
Richard T. Robertson School of Media and Culture Presentations
This study, based on an Internet survey of 317 educational administrators, television news executives, newspaper editors and online executives during first quarter 2004, contrasts views about preparation of students for current and future jobs by showing gaps between what employers’ value most in job applicants and what educational programs are providing. Second, it addresses newsroom challenges that are shaping the industry and journalism education.
Walking In Step To The Future: Views Of Journalism Education By Practitioners And Educators, Ernest F. Martin, Debora Wenger, Jeff C. South, Paula Otto
Walking In Step To The Future: Views Of Journalism Education By Practitioners And Educators, Ernest F. Martin, Debora Wenger, Jeff C. South, Paula Otto
Richard T. Robertson School of Media and Culture Presentations
This study, based on an Internet survey of 317 educational administrators, television news executives, newspaper editors and online executives during first quarter 2004, contrasts views about preparation of students for current and future jobs by showing gaps between what employers’ value most in job applicants and what educational programs are providing. Second, it addresses newsroom challenges that are shaping the industry and journalism education.
Scene Of The Crime: The Study And Practice Of Local Television Crime Coverage From The Mid-1990s To The Present, Debora Wenger, Jeff C. South
Scene Of The Crime: The Study And Practice Of Local Television Crime Coverage From The Mid-1990s To The Present, Debora Wenger, Jeff C. South
Richard T. Robertson School of Media and Culture Presentations
This study examines the quantity and quality of crime coverage on television and its perceived impact on public policy. It discusses various stations’ attempts to address the concern that there is “too much crime on local TV newscasts.” The paper explores three techniques that can make such coverage more relevant to viewers: adoption of crime coverage guidelines, use of interactive crime Web sites and, most notably, the coverage of crime from a public health perspective.
Civic Journalism In The 2000 U.S. Senate Race In Virginia, David Kennamer, Jeff C. South
Civic Journalism In The 2000 U.S. Senate Race In Virginia, David Kennamer, Jeff C. South
Richard T. Robertson School of Media and Culture Presentations
The Norfolk Virginian-Pilot is a proponent of civic journalism; the Richmond Times-Dispatch is not. Content analysis of the papers’ coverage of Virginia’s 2000 U.S. Senate election reflected the divergent newsroom philosophies. The Times-Dispatch stories were more likely to be triggered by campaign-managed events, to focus on the election “horse race” and to use political establishment sources. The Pilot’s stories were more likely to result from independent or enterprise reporting, to address issues and to use “real people” sources.