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Full-Text Articles in Social and Behavioral Sciences
A Comparison Of Factual/Low Context Versus Emotional/High Context Message Appeals: Persuading Chinese Smokers To Ring The Chinese Quitline, Michael Camit, Gary I. Noble, Jennifer Ann Algie
A Comparison Of Factual/Low Context Versus Emotional/High Context Message Appeals: Persuading Chinese Smokers To Ring The Chinese Quitline, Michael Camit, Gary I. Noble, Jennifer Ann Algie
Faculty of Commerce - Papers (Archive)
This study does not support the notion developed from cross cultural advertising literature that members of a particular cultural group will prefer a particular message advertising appeal if it reflects values that are congruent to its culture. An experimental design is applied to examine whether emotional/ high context appeals (n=120) are more persuasive than factual/ low context appeals (n=124) among target groups from collectivist cultural backgrounds. Analysis of Chinese smokers’ pre-and-post intentions to contact the Chinese Quitline after viewing print advertisements determined that there was no difference between the two ad groups’ shift scores. The common use of direct translations …
Midwifery And The Context Of Care: Is It Possible To Be 'Woman Centred'?, Moira Williamson, Lindsey Harrison
Midwifery And The Context Of Care: Is It Possible To Be 'Woman Centred'?, Moira Williamson, Lindsey Harrison
Faculty of Health and Behavioural Sciences - Papers (Archive)
Title: Midwifery and the context of care: Is it impossible to be ‘woman centred’? Dr Moira Williamson, School of Nursing, Midwifery and Indigenous Health, University of Wollongong, Northfields Avenue, Wollongong NSW 2522, Australia, ph. +61 2 4221 3381, email: moiraw@uow.edu.au Dr Lindsey Harrison, School of Health Sciences, University of Wollongong Background: Findings from a qualitative study show that the context of care can inhibit midwives’ provision of woman centred care; especially impacted is their ability to provide culturally appropriate care. Aim of the Study: The aims of the study were to gain an understanding of midwives’ concepts of culture and …