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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Consuming Children: An Analysis Of Australian Press Coverage Of The Claims And Counterclaims Of Advocacy And Industry Groups In Relation To A Proposed Ban On 'Junk Food' Advertising, Kate Holland, R Warwick Blood, Samantha Thomas, Asuntha Karunaratne, Sophie Lewis
Consuming Children: An Analysis Of Australian Press Coverage Of The Claims And Counterclaims Of Advocacy And Industry Groups In Relation To A Proposed Ban On 'Junk Food' Advertising, Kate Holland, R Warwick Blood, Samantha Thomas, Asuntha Karunaratne, Sophie Lewis
Faculty of Social Sciences - Papers (Archive)
Evidence of rising rates of overweight and obesity in Australia has generated considerable discussion about potential policy responses and solutions. In relation to childhood obesity, one suggestion that has been put forward is to ban or restrict junk food advertising to children. Debate about the merits of such a proposal was an enduring issue in the Australian press during our study's time frame, January 2008-January 2009. This paper is one part of a larger project investigating the reporting and portrayal of overweight and obesity in the Australian media, and the lived experiences of overweight and obese adults. In Australia, O'Hara …
Industry Partnerships For Health Nonprofits And Disease Awareness Advertising, Danika Hall, Sandra C. Jones, Donald C. Iverson
Industry Partnerships For Health Nonprofits And Disease Awareness Advertising, Danika Hall, Sandra C. Jones, Donald C. Iverson
Faculty of Health and Behavioural Sciences - Papers (Archive)
Marketing partnerships between non-profit organisations (NPOs) and industry generally bring favourable results for both parties (Brønn and Vrioni 2001; Varadarajan and Menon 1988). However, there is some scepticism about corporate exploitation of such arrangements and growing concern in Australia and elsewhere about partnerships between the pharmaceutical industry and NPOs (Angell 2006; Moynihan and Cassels 2005) and the co-sponsorship of Disease Awareness Advertising (DAA). This paper reports the findings from a study of how Australian women respond to DAA with differing sponsors including their ability to identify, and their attitude toward, the sponsor. The results are of importance for health NPOs …
Whose Standards? An Examination Of Community Attitudes Towards Australian Advertising, Sandra C. Jones, Katherine Eagleton
Whose Standards? An Examination Of Community Attitudes Towards Australian Advertising, Sandra C. Jones, Katherine Eagleton
Faculty of Health and Behavioural Sciences - Papers (Archive)
There is considerable ongoing debate in Australia, as in other countries, about the ethicality of current advertising practices. In recent years there has been an increase in the public focus on offensive or unacceptable advertising – such as overt sex appeals, racial vilification, and promotion of unsafe use of consumer products – arguing that many of these advertisements (ads) are contrary to community standards. The industry, on the other hand, argues that it produces ads that are designed to meet and appeal to community standards. There is no comprehensive data on the nature of community standards in relation to advertising, …
Message Variables For Effective Advertising Of Corporate Social Responsibility Initiatives: Results Of An Experimental Design, Alan Pomering, Lester W. Johnson, Gary Noble
Message Variables For Effective Advertising Of Corporate Social Responsibility Initiatives: Results Of An Experimental Design, Alan Pomering, Lester W. Johnson, Gary Noble
Faculty of Commerce - Papers (Archive)
Stakeholders increasingly expect firms to consider their social and environmental impacts as well as their economic impacts, and address their corporate social responsibility (CSR). One stakeholder group, consumers, report they want to be informed of how firms do this, and use this information when purchasing. This paper reports on an investigation of two message variables believed necessary for effective advertising about CSR initiatives, social topic information and social impact specificity. We manipulated each of these variables at three levels for an unfamiliar retail bank brand engaging with the social issue of the arms trade. While social topic information was found …