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Articles 61 - 65 of 65
Full-Text Articles in Social and Behavioral Sciences
Critical Social Marketing: Assessing The Impact Of Alcohol Marketing On Youth Drinking, Ross Gordon, Fiona Harris, Anne Marie Mackintosh
Critical Social Marketing: Assessing The Impact Of Alcohol Marketing On Youth Drinking, Ross Gordon, Fiona Harris, Anne Marie Mackintosh
Faculty of Health and Behavioural Sciences - Papers (Archive)
No abstract provided.
Midlife Women Maintaining Enriching Recovery From Alcohol Dependence, J B. Withnall, S B. Hill, Sharon R. Bourgeois
Midlife Women Maintaining Enriching Recovery From Alcohol Dependence, J B. Withnall, S B. Hill, Sharon R. Bourgeois
Faculty of Health and Behavioural Sciences - Papers (Archive)
Poster presented at The Joint Scientific Meeting of the Research Society on Alcoholism and the International Society for Biomedical Research on Alcoholism June 27– July 2, 2008—Washington, D.C., United States
A Pilot Study Investigating Of The Nature Of Point-Of-Sale Alcohol Promotions In Bottle Shops In A Large Australian Regional City, Sandra C. Jones, Melissa Lynch
A Pilot Study Investigating Of The Nature Of Point-Of-Sale Alcohol Promotions In Bottle Shops In A Large Australian Regional City, Sandra C. Jones, Melissa Lynch
Faculty of Health and Behavioural Sciences - Papers (Archive)
Objective: The promotion of alcohol by retailers and media can contribute to a culture of excessive alcohol consumption, but the effect of non-advertising alcohol promotions has largely been neglected. This study sought to gather initial data on this important area.Method: An observational study of alcohol point-of-sale promotions in the Wollongong CBD area, conducted in July-August 2005.Results: We identified 17 different promotions in three categories: gift with purchase; competitions; and buy some, get some free.Conclusions: Given previous research demonstrating the relationship between increased alcohol consumption and both ownership of alcohol-related merchandise and reduced per unit price, it appears that point-of-sale promotions …
Non-Advertising Alcohol Promotions In Licensed Premises: Does The Code Of Practice Ensure Responsible Promotion Of Alcohol?, Sandra C. Jones, Melissa Lynch
Non-Advertising Alcohol Promotions In Licensed Premises: Does The Code Of Practice Ensure Responsible Promotion Of Alcohol?, Sandra C. Jones, Melissa Lynch
Faculty of Health and Behavioural Sciences - Papers (Archive)
Introduction and Aims. Binge drinking is a major public health issue in Australia, particularly among young people. There has been a considerable focus on alcohol advertising, among both researchers and policy makers, resulting in efforts to bring about some level of regulation of unacceptable advertising practices. However - despite the existence of a Code of Practice for Responsible Promotion of Liquor Products which provides 'a framework of practices which are considered acceptable and reasonable' for licensed premises - there are few, if any, data on the nature and extent of promotions which could arguably fall under either 'acceptable' or 'unacceptable' …
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
Anecdotal evidence suggests that the use of sexual appeals in alcohol advertising is increasing. It has been shown that the use of sex appeals may result in a more negative attitude towards the brand, particularly among female consumers. This study investigates the proposition that this is the effect of feminist ideology rather than, or in addition to, biological gender. The results show that female respondents have more negative attitudes towards alcohol advertisements utilizing overt (or demeaning) sexual appeals than males and more positive attitudes towards alcohol advertisements utilizing feminist (empowering) appeals than males; and that there is no consistent independent …