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Full-Text Articles in Social and Behavioral Sciences
The Problem Isn't Dockless Share Bikes. It's The Lack Of Bike Parking, Glen Fuller, Gordon R. Waitt, Ian M. Buchanan
The Problem Isn't Dockless Share Bikes. It's The Lack Of Bike Parking, Glen Fuller, Gordon R. Waitt, Ian M. Buchanan
Faculty of Social Sciences - Papers (Archive)
It's a local government truism that Australian city dwellers care about only three things - rates, rubbish and parking. They want lower rates, the freedom to turf out as much trash as they like, and convenient free car parking. The arrival of dockless share bikes set these attitudes towards parking and rubbish on a collision course.
Junk Food Marketing On Instagram: Content Analysis, Amy Vassallo, Bridget Kelly, Lelin Zhang, Zhiyong Wang, Sarah Young, Becky Freeman
Junk Food Marketing On Instagram: Content Analysis, Amy Vassallo, Bridget Kelly, Lelin Zhang, Zhiyong Wang, Sarah Young, Becky Freeman
Faculty of Social Sciences - Papers (Archive)
Background: Omnipresent marketing of processed foods is a key driver of dietary choices and brand loyalty. Market data indicate a shift in food marketing expenditures to digital media, including social media. These platforms have greater potential to influence young people, given their unique peer-to-peer transmission and youths' susceptibility to social pressures. Objective: The aim of this study was to investigate the frequency of images and videos posted by the most popular, energy-dense, nutrient-poor food and beverage brands on Instagram and the marketing strategies used in these images, including any healthy choice claims. Methods: A content analysis of 15 accounts was …
Should Women Aged 70-74 Be Invited To Participate In Screening Mammography? A Report On Two Australian Community Juries, Christopher J. Degeling, Alexandra Barratt, Sanchia Aranda, Robin J. Bell, Jenny Doust, Nehmat Houssami, Jolyn Hersch, Ruben Sakowsky, Vikki A. Entwistle, Stacy M. Carter
Should Women Aged 70-74 Be Invited To Participate In Screening Mammography? A Report On Two Australian Community Juries, Christopher J. Degeling, Alexandra Barratt, Sanchia Aranda, Robin J. Bell, Jenny Doust, Nehmat Houssami, Jolyn Hersch, Ruben Sakowsky, Vikki A. Entwistle, Stacy M. Carter
Faculty of Social Sciences - Papers (Archive)
Objective To elicit informed views from Australian women aged 70-74 regarding the acceptability of ceasing to invite women their age to participate in government-funded mammography screening (BreastScreen). Design Two community juries held in 2017. Setting Greater Sydney, a metropolis of 4.5 million people in New South Wales, Australia. Participants 34 women aged 70-74 with no personal history of breast cancer, recruited by random digit dialling and previously randomly recruited list-based samples. Main outcomes and measures Jury verdict and rationale in response to structured questions. We transcribed audio-recorded jury proceedings and identified central reasons for the jury's decision. Results The women's …
What's On Youtube? A Case Study On Food And Beverage Advertising In Videos Targeted At Children On Social Media, Leeann Tan, See Hoe Ng, Azahadi Omar, Tilakavati Karupaiah
What's On Youtube? A Case Study On Food And Beverage Advertising In Videos Targeted At Children On Social Media, Leeann Tan, See Hoe Ng, Azahadi Omar, Tilakavati Karupaiah
Faculty of Social Sciences - Papers (Archive)
Background: Unhealthy food marketing to children is a key risk factor for childhood obesity. Online video platforms have surpassed television as the primary choice for screen viewing among children but the extent of food marketing through such media is relatively unknown. We aimed to examine food and beverage advertisements (ads) encountered in YouTube videos targeting children in Malaysia. Methods: The social media analytics site SocialBlade.com was used to identify the most popular YouTube videos (n = 250) targeting children. Ads encountered while viewing these videos were recorded and analyzed for type of product promoted and ad format (video vs. overlay). …
Development, Implementation And Evaluation Of Australia's First National Continuing Medical Education Program For The Timely Diagnosis And Management Of Dementia In General Practice, Heike Schutze, Allan Shell, Henry Brodaty
Development, Implementation And Evaluation Of Australia's First National Continuing Medical Education Program For The Timely Diagnosis And Management Of Dementia In General Practice, Heike Schutze, Allan Shell, Henry Brodaty
Faculty of Social Sciences - Papers (Archive)
Background: Dementia is the second leading cause of death in Australia. Over half of patients with dementia are undiagnosed in primary care. This paper describes the development, implementation and initial evaluation of the first national continuing medical education program on the timely diagnosis and management of dementia in general practice in Australia. Methods: Continuing medical education workshops were developed and run in 16 urban and rural locations across Australia (12 were delivered as small group workshops, four as large groups), and via online modules. Two train-the-trainer workshops were held. The target audience was general practitioners, however, international medical graduates, GP …
What Are 'Decodable Readers' And Do They Work?, Misty Adoniou, Brian L. Cambourne, Robyn Ewing
What Are 'Decodable Readers' And Do They Work?, Misty Adoniou, Brian L. Cambourne, Robyn Ewing
Faculty of Social Sciences - Papers (Archive)
The Victorian Coalition has promised $2.8 million for "decodable readers" for schools if they win the upcoming election. Money for books must surely be a good thing. But what exactly is a "decodable reader"? After all, surely all books are decodable. If they weren't decodable they would be unreadable.
Rural Cultural Resourcefulness: How Community Music Enterprises Sustain Cultural Vitality, Christopher R. Gibson, Andrea Gordon
Rural Cultural Resourcefulness: How Community Music Enterprises Sustain Cultural Vitality, Christopher R. Gibson, Andrea Gordon
Faculty of Social Sciences - Papers (Archive)
This paper explores how musical performance and expression catalyse rural cultural resourcefulness amidst uncertainty and change. We describe and then challenge conceptions of rural vulnerability and resilience amidst substantial social, environmental and economic change. Rural populations are increasingly constituted as vulnerable subjects within state-expert modelling of economic and environmental resilience. Yet, cultural resources and capacities are seldom acknowledged. Community music provides an often invisible and overlooked example. In rural locations music may struggle to be a commercially viable industry, but takes different forms in diverse community music enterprises, including non-profit clubs, orchestras, ensembles, choirs and festivals. Such enterprises sustain engaged …
Diverse Driving Emotions: Exploring Chinese Migrants' Mobilities In A Car-Dependent City, Sophie-May Kerr, Natascha Klocker, Gordon R. Waitt
Diverse Driving Emotions: Exploring Chinese Migrants' Mobilities In A Car-Dependent City, Sophie-May Kerr, Natascha Klocker, Gordon R. Waitt
Faculty of Social Sciences - Papers (Archive)
In the industrialized West, cars are considered an essential part of everyday life. Their dominance is underpinned by the challenges of managing complex, geographically stretched daily routines. Drivers' emotional and embodied relationships with automobiles also help to explain why car cultures are difficult to disrupt. This article foregrounds ethnic diversity to complicate notions of a "love affair" with the car. We report on the mobilities of fourteen Chinese migrants living in Sydney, Australia-many of whom described embodied dispositions against the car, influenced by their life histories. Their emotional responses to cars and driving, shaped by transport norms and infrastructures in …
Environmental Characteristics Of Early Childhood Education And Care, Daily Movement Behaviours And Adiposity In Toddlers: A Multilevel Mediation Analysis From The Get Up! Study, Zhiguang Zhang, Joao Rafael Rodrigues Pereira, Eduarda Manuela De Sousa Rodrigues De Sa, Anthony D. Okely, Xiaoqi Feng, Rute Santos
Environmental Characteristics Of Early Childhood Education And Care, Daily Movement Behaviours And Adiposity In Toddlers: A Multilevel Mediation Analysis From The Get Up! Study, Zhiguang Zhang, Joao Rafael Rodrigues Pereira, Eduarda Manuela De Sousa Rodrigues De Sa, Anthony D. Okely, Xiaoqi Feng, Rute Santos
Faculty of Social Sciences - Papers (Archive)
Study objective: This study aimed to examine the direct effects of environmental characteristics of early childhood education and care (ECEC) centres on adiposity, and the indirect effects through daily movement behaviours (physical activity, sedentary time and naps). Methods: 274 children (average age 19.73 ± 4.15 months) from 27 ECEC centres participated in this study. Environmental characteristics of ECEC centres were rated using the Infant/Toddler Environment Rating Scale-revised edition (ITERS-R). Daily movement behaviours were assessed using 24-h accelerometry. Body mass index z-scores were used to indicate adiposity. Results: There were no significant direct effects or indirect effects of environmental characteristics on …
Digital Explanation As Assessment In University Science, Wendy S. Nielsen, Helen Georgiou, Pauline T. Jones, Annette Turney
Digital Explanation As Assessment In University Science, Wendy S. Nielsen, Helen Georgiou, Pauline T. Jones, Annette Turney
Faculty of Social Sciences - Papers (Archive)
Assessments in tertiary science subjects typically assess content knowledge, and there is current need to both develop and assess different forms of knowledge and skills, such as communications and digital literacies. A digital explanation is a multimodal artefact created by students to explain science to a specified audience, which is an alternate form of assessment that has potential to develop and assess these other important forms of knowledge and skills. This research draws from perspectives in multimodality, educational semiotics and science education to gain a better understanding of digital explanation as a form of assessment in university science. Data sources …
Joining The Research Conversation: Threshold Concepts Embedded In The Literature Review, Meeta Chatterjee, Wendy S. Nielsen, Sarah Sanders
Joining The Research Conversation: Threshold Concepts Embedded In The Literature Review, Meeta Chatterjee, Wendy S. Nielsen, Sarah Sanders
Faculty of Social Sciences - Papers (Archive)
Doctoral education scholars associate doctoral learning with certain threshold concepts, many of which are embedded in the literature review. In considering this, we draw from a literary metaphor of 'joining the conversation' and report on a doctoral writing programme that blended elements of workshops, 'shut-up-and-write' sessions and thesis writing circles in the Faculty of Social Sciences at an Australian university. Findings illustrate conceptual thresholds engendered in the literature review. Study participants reported growing awareness of: the need for a critical voice; the difference between descriptive and critical writing; and, different ways to conduct and structure the literature review. Further, these …
Application Of A 10 Week Coaching Program Designed To Facilitate Volitional Personality Change: Overall Effects On Personality And The Impact Of Targeting, Jonathan Allan, Peter R. Leeson, Filip De Fruyt, Lesley S. Martin
Application Of A 10 Week Coaching Program Designed To Facilitate Volitional Personality Change: Overall Effects On Personality And The Impact Of Targeting, Jonathan Allan, Peter R. Leeson, Filip De Fruyt, Lesley S. Martin
Faculty of Social Sciences - Papers (Archive)
The current study explored the outcomes of a 10 week coaching program designed to facilitate volitional personality change. It also explored the impact of targeting specific personality facets on change. This research builds upon the burgeoning literature challenging the view that personality is fixed. The results of the study indicated that the 10 week program resulted in significant increases in participant's conscientiousness and extraversion and significant decreases in neuroticism. These changes were maintained 3 months post-intervention for neuroticism and extraversion. Targeting of associated facets significantly interacted with time during the intervention period for emotionality and conscientiousness, but not for extraversion.
Cash Transfers For Hiv Prevention: What Do Young Women Spend It On? Mixed Methods Findings From Hptn 068, Catherine L. Mac Phail, Nomhle Khoza, Amanda Selin, Aimee Julien, Rhian Twine, Ryan Wagner, Xavier Gomez-Olive, Kathleen Kahn, Jing Wang, Audrey Pettifor
Cash Transfers For Hiv Prevention: What Do Young Women Spend It On? Mixed Methods Findings From Hptn 068, Catherine L. Mac Phail, Nomhle Khoza, Amanda Selin, Aimee Julien, Rhian Twine, Ryan Wagner, Xavier Gomez-Olive, Kathleen Kahn, Jing Wang, Audrey Pettifor
Faculty of Social Sciences - Papers (Archive)
Background: Social grants have been found to have an impact on health and wellbeing in multiple settings. Who receives the grant, however, has been the subject of discussion with regards to how the money is spent and who benefits from the grant. Methods: Using survey data from 1214 young women who were in the intervention arm and completed at least one annual visit in the HPTN 068 trial, and qualitative interview data from a subset of 38 participants, we examined spending of a cash transfer provided to young women conditioned on school attendance. Results: We found that spending was largely …
Children's Self-Regulation Of Eating Provides No Defense Against Television And Online Food Marketing, Jennifer A. Norman, Bridget Kelly, Anne T. Mcmahon, Emma J. Boyland, Louise A. Baur, Kathy Chapman, Lesley King, Clare Hughes, Adrian E. Bauman
Children's Self-Regulation Of Eating Provides No Defense Against Television And Online Food Marketing, Jennifer A. Norman, Bridget Kelly, Anne T. Mcmahon, Emma J. Boyland, Louise A. Baur, Kathy Chapman, Lesley King, Clare Hughes, Adrian E. Bauman
Faculty of Social Sciences - Papers (Archive)
Exposure to unhealthy food marketing stimulates children's food consumption. A child's responsiveness is influenced by individual factors, resulting in an increased vulnerability to advertising effects among some children. Whether these differential responses may be altered by different parental feeding behaviours is unclear. The purpose of this study was to determine the relationship between parental feeding practices and children's food intake responses to food advertising exposure. A randomised, crossover, counterbalanced, within subject trial was conducted across four, six-day holiday camps in New South Wales, Australia between April 2016 and January 2017 with 160 children (7-12 years, n = 40/camp). Children were …
Animal Studies Journal 2018 7 (1): Cover Page, Table Of Contents, Editorial And Notes On Contributors, Melissa Boyde
Animal Studies Journal 2018 7 (1): Cover Page, Table Of Contents, Editorial And Notes On Contributors, Melissa Boyde
Animal Studies Journal
Animal Studies Journal 2018 7 (1): Cover Page, Table of Contents, Editorial and Notes on Contributors
Animal Victims Of Domestic And Family Violence: Raising Youth Awareness, Lyla Coorey, Carl Coorey-Ewings
Animal Victims Of Domestic And Family Violence: Raising Youth Awareness, Lyla Coorey, Carl Coorey-Ewings
Animal Studies Journal
In the last two decades, there has been a growing interest in connections between animal abuse and intra-familial violence. Research from the United States (US) has promoted awareness around this connection, and the implications, including for household companion and other animals, when identifying, assessing risk and responding to domestic and family violence (DFV). Compared with the US, United Kingdom (UK), New Zealand (NZ) and Canada, Australia’s inclusion of animals in its DFV services’ responses is minimal. Furthermore, a preventive perspective to minimise adult abuse of both humans and their animals, that highlights animal abuse in domestic violence school awareness programs, …
Alexis Wright’S Literary Testimony To Intersecting Traumas, Meera Atkinson
Alexis Wright’S Literary Testimony To Intersecting Traumas, Meera Atkinson
Animal Studies Journal
This article proffers a reading of Alexis Wright’s The Swan Book (2013), hailed as ‘the first truly planetary novel’ (Gleeson-White), arguing that Wright’s poetics of transgenerational trauma witnesses to intersected trans-species injustices and traumas. Exploring the way Wright testifies to entanglements of human-nonhuman trauma, I challenge entrenched humanist and speciesist preoccupations in trauma theory to address trauma transmissions with particular focus on trauma as a social and political force generated by patriarchal imperialism. In doing so, I show how Wright’s fiction serves as a form of advocacy for nonhuman sentient beings.
Peta, Patriarchy And Intersectionality, Nick P. Pendergrast
Peta, Patriarchy And Intersectionality, Nick P. Pendergrast
Animal Studies Journal
This article explores one of the key issues of debate within the contemporary animal advocacy movement: whether the movement should focus only on animal-related issues or take an intersectional approach, which includes engagement with other social justice issues. This intersectional perspective, highlighting similarities between different forms of oppression and their interlinked nature, is advocated for in Critical Animal Studies and ecofeminist literature. Scholars in these related areas have extended the concept to include nonhuman animals. This theory has an academic background but can also be useful to guide activism, including animal advocacy. The question of whether animal advocates adopt an …
The Ethics And Politics Of Drones In Animal Activism, Clare Mccausland, Susan Pyke, Siobhan O'Sullivan
The Ethics And Politics Of Drones In Animal Activism, Clare Mccausland, Susan Pyke, Siobhan O'Sullivan
Animal Studies Journal
This paper considers the use of drones in animal advocacy and aims to provide a moral and political justification for their use. We focus on animal protection groups who fly drones over farms to take pictures and videos of the way animals are used in agriculture and who then share these images publicly with a view to changing either consumer behaviour, the laws which regulate animal agriculture, or both. We identify unique moral issues associated with drone use and provide an argument to support their use in animal protection, in the ways spearheaded by Will Potter and other animal advocates …
Why Is It Important To Use Flagship Species In Community Education? The Koala As A Case Study, Rolf Schlagloth, Flavia Santamaria, Barry Golding, Hedley Thomson
Why Is It Important To Use Flagship Species In Community Education? The Koala As A Case Study, Rolf Schlagloth, Flavia Santamaria, Barry Golding, Hedley Thomson
Animal Studies Journal
Our paper investigates the conservation and planning implications of the use of an individual flagship species. The koala was chosen, as an example, in a community education intervention in a regional Australian city. Educating the community to accept changes in planning laws aimed at the protection of a single species such as the koala has never been an easy task. We examine the approach used to educate the Ballarat community in doing just that. We outline the power of this iconic Australian mammal, the koala, in promoting conservation and changes in planning regulations. We highlight the flow-on conservation and educational …
Should We Eat Our Research Subjects? Advocacy And Animal Studies, Yvette M. Watt, Siobhan O'Sullivan, Fiona Probyn-Rapsey
Should We Eat Our Research Subjects? Advocacy And Animal Studies, Yvette M. Watt, Siobhan O'Sullivan, Fiona Probyn-Rapsey
Animal Studies Journal
This paper examines data from a survey of Animal Studies scholars undertaken by the authors in 2015. While the survey was broad ranging, this paper focuses on three interconnected elements; the respondents’ opinions on what role they think the field should play in regard to animal advocacy, their personal commitment to animal advocacy, and how their attitudes toward advocacy in the field differ depending on their dietary habits. While the vast majority of respondents believe that the field should demonstrate a commitment to animal wellbeing, our findings suggest that respondents’ level of commitment to animal advocacy is informed by whether …
The Good Life, The Good Death: Companion Animals And Euthanasia, Eva Meijer
The Good Life, The Good Death: Companion Animals And Euthanasia, Eva Meijer
Animal Studies Journal
In this paper, I investigate the relevance of a relational approach to nonhuman animal euthanasia, focusing on companion animals. Recent scholarship in animal ethics, political philosophy and different fields of animal studies argues for viewing other animals as subjects, instead of as objects of study. Seeing other animals as subjects with their own views on life, with whom humans have different relations and with whom communication is possible, has ethical, practical, and epistemological implications for thinking about nonhuman animal euthanasia. In what follows I aim to shed light on some of these implications, focusing on euthanasia in the case of …
What If I Want To Put A Cow Down With A Gun? Sociological Critical Media Analysis Of Non-Companion Animals’ Representation In Rural Australian News, Angela T. Ragusa
What If I Want To Put A Cow Down With A Gun? Sociological Critical Media Analysis Of Non-Companion Animals’ Representation In Rural Australian News, Angela T. Ragusa
Animal Studies Journal
Although sociology of animals is a contemporary specialisation examining human-animal interactions, little research explores rural animals. Content analysis of non-companion animals’ news visibility in a rural Australian newspaper in 2016-2017 found 311 articles represented 3 categories of news-reporting. Findings evidence human lexicon, not animal news-reporting, greatly reducing animals’ substantive media presence and socially-legitimated cultural attitudes and journalism practices normalised humans’ power to treat rural animals in ways benefiting humans. Animals were depicted as dangerous, harming humans and each other, requiring killing for environmental management (legitimated by culling and food production claims), as commodities for human entertainment, products, and/or cultural rituals. …
[Review] A Transnational History Of The Australian Animal Movement, 1970-2015 Gonzalo Villanueva, A Transnational History Of The Australian Animal Movement, 1970-2015, Christine Townend
[Review] A Transnational History Of The Australian Animal Movement, 1970-2015 Gonzalo Villanueva, A Transnational History Of The Australian Animal Movement, 1970-2015, Christine Townend
Animal Studies Journal
This is a book that every student of politics would enjoy reading, and indeed should read, together with every person who wishes to become an activist (not necessarily an animal activist). This is because the book discusses, in a very interesting and exacting analysis, different strategies used to achieve a goal; in this case, the liberation of animals from the bonds of torture, deprivation and cruelty. Gonzalo Villanueva clearly has compassion for animals, but he is careful to keep an academic distance in this thoroughly researched, scholarly book, which is nevertheless easy to read. After each chapter of the book …
[Review] Stray: Human-Animal Ethics In The Anthropocene Barbara Creed, Stray: Human-Animal Ethics In The Anthropocene, Siobhan O'Sullivan
[Review] Stray: Human-Animal Ethics In The Anthropocene Barbara Creed, Stray: Human-Animal Ethics In The Anthropocene, Siobhan O'Sullivan
Animal Studies Journal
Barbara Creed is well known for her contribution to the field of Film Studies, as well as feminist thought more generally. Books such as The Monstrous-Feminine: Film, Feminism, Psychoanalysis (1993, Routledge) and Phallic Panic: Film, Horror and the Primal Uncanny (2005, University of Melbourne Press) established Creed as a leading international thinker. They also attest to Creed’s willingness to push boundaries and to take on challenging and controversial topics. In recent years Creed has turned her attention to the lives of nonhuman animals, and the multitude of ways in which humans engage with, oppress, and may learn from their nonhuman …
Provocations From The Field: Female Reproductive Exploitation Comes Home, Carol J. Adams
Provocations From The Field: Female Reproductive Exploitation Comes Home, Carol J. Adams
Animal Studies Journal
Sexual violation and reproductive exploitation happen to vulnerable bodies. After studying systems of female reproductive servitude and visiting ‘parlors’, exhibitions, and auctions where females are sold into captivity, Dr. Kathryn Gillespie of the University of Washington found relentless ‘sexually violent commodification of the female body’. Meet Carly (not her real name). Carly was torn from her mother shortly after birth, and while her umbilical cord hung from her, was auctioned off. She lived a life of physical and social isolation until her captors felt she was sexually mature. She was immobilized by chains or with a specially designed containment device, …
The Dairy Issue: ‘Practicing The Art Of War’, Melissa Boyde
The Dairy Issue: ‘Practicing The Art Of War’, Melissa Boyde
Animal Studies Journal
: This paper offers several stories in response to philosopher Vinciane Despret and sociologist Jocelyne Porcher’s considerations on ‘dairy’ cows and work. These include stories from the cows in the herd that I have lived alongside for 30 years, a kind of auto-ethnographic approach; and stories and a few facts about the dairy industry in Australia. These accounts are informed by another story, told by the feminist philosopher and writer Hélène Cixous. Three works by artist Yvette Watt tell more stories about the lives and deaths of cows. One of my underlying interests is in the possibilities of narrative to …
Bloodlines – Mammalian Motherhood, Biotechnologies And Other Entanglements, Lynn Mowson
Bloodlines – Mammalian Motherhood, Biotechnologies And Other Entanglements, Lynn Mowson
Animal Studies Journal
This paper outlines my current sculptural research project bloodlines focusing on the ways in which dairy cows are entangled with multiple biotechnologies and the wider environment. bloodlines brings extant works such as fleshlumps, boobscape and slink, together with new works, to represent the dairy industry, the environmental impacts of animal agriculture and the biotech innovations of in-vitro meat and bio-fabricated leather. These works are linked together by a web of interconnected fluids: excreta, milk and blood. In this new work, I hope to make the links between the dairy industry and these extended concerns both visceral and visible.
Demystifying Dairy, Deidre Wicks
Demystifying Dairy, Deidre Wicks
Animal Studies Journal
In this paper, I examine the dairy cow, her body and disposition, with a specific focus on the way we humans have designed her for our purposes, through the use of selective breeding and reproductive technology. I will also examine the consequences of this design for the health and welfare of the dairy cow and her calf. I will conduct this examination through the concept of ‘naturalistic mystification’, which I will use to challenge the dominant, hegemonic message, which presents the cow as natural, and milk as a nonharm product. Rather, I will demonstrate that the cow and her milk …
‘Machine Milking Is More Manly Than Hand Milking’: Multispecies Agencies And Gendered Practices In Finnish Cattle Tending From The 1950s To The 1970s, Taija Kaarlenkaski
‘Machine Milking Is More Manly Than Hand Milking’: Multispecies Agencies And Gendered Practices In Finnish Cattle Tending From The 1950s To The 1970s, Taija Kaarlenkaski
Animal Studies Journal
During the last hundred years, mechanization has significantly changed the working circumstances of both humans and animals in cattle husbandry. In Finland, cattle tending was regarded as women’s work up until the mid-20th century. According to a common view, the proliferation of milking machines, starting from the 1950s, caused men to start working in the cowsheds. In this paper, I will examine how the agencies of cattle tenders, cows, and milking machines were constructed during the mechanization process from the 1950s to the 1970s. Special attention will be paid to gendered representations, and changes in the gendered division of work. …