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Social and Behavioral Sciences Commons™
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Articles 31 - 33 of 33
Full-Text Articles in Social and Behavioral Sciences
Spectator Age And Periodic Changes In Game Viewership: An Application Of Positivity And Life-Span Theory In The National Football League, Scott Tainsky, Jie Xu
Spectator Age And Periodic Changes In Game Viewership: An Application Of Positivity And Life-Span Theory In The National Football League, Scott Tainsky, Jie Xu
Journal of Applied Sport Management
This study examines the factors that influence sport broadcast viewership, exploring the relationship between spectator age, time remaining in the season, and team success. We identify the determinants of demand for two different age groups— youth and older adults—and analyze differences in the impact of team quality and playoff probability on viewership during midseason games and those during the stretch run of the season. Ordinary least squares models are used to estimate the effects and Wald tests to establish differences between groups. Our models show local team quality increased viewership by a greater margin for youth than older adults for …
Sport Momsumers: A Modern Reexamination Of The Role That Mothers Play In Their Families’ Professional Sport Consumption, Jessica R. Braunstein-Minkove, Jennifer L. Metz
Sport Momsumers: A Modern Reexamination Of The Role That Mothers Play In Their Families’ Professional Sport Consumption, Jessica R. Braunstein-Minkove, Jennifer L. Metz
Journal of Applied Sport Management
As the role of women and, therefore, mothers has changed, so too, has their place in their families’ professional sport consumption experience. This qualitative assessment, including a demographic and consumption snapshot, provides insight into the perspective of mothers in their families’ professional sport consumption habits and intentions. Primary findings fall under the themes of Personal Priorities and Constraints. While Constraints drove the conversation, this group of women was interested in maintaining and sharing the role of sport in their lives. As such, minimal- investment recommendations are made to address the concerns that mothers have with many of these items. Subscribe …
Choice Overload And Partial Season Ticket Sales, Clinton J. Warren, Joshua M. Lupinek
Choice Overload And Partial Season Ticket Sales, Clinton J. Warren, Joshua M. Lupinek
Journal of Applied Sport Management
This study utilizes a consumer choice experiment to assess if choice overload exists with partial season ticket packages of a Major League Soccer (MLS) team. Individuals were randomly assigned to one of three conditions with an increasing number of partial season ticket options. Study results indicate as the number of options available increases, buyers are more likely to feel the decision-making process was difficult and regret the decision they made. However, participants were generally satisfied to be afforded so many options, and increasing the number of ticket plan options did not appear to affect purchase intent or potential purchase satisfaction.