Social and Behavioral Sciences Commons^™

Creating Health From Below? Exposing And Resisting The Power Of Media Culture Over Public Health, Woods Nash

Catalyst: A Social Justice Forum

A few days ago, my three-year-old daughter happened to glimpse a picture of a glowing young woman in blue gown and long white gloves. It was Cinderella, all dressed up for the ball. And though my daughter didn’t know the woman’s name—has never read the story or seen the Disney movie—she pointed and pleaded, “Can I dress up like her?” What silliness, I thought, as we left home for the playground. But not before I grabbed my mesh back hat, making sure its bill was still bent just as retired tennis star Andy Roddick would don it.

Do we …

Mandala And Charisma: The Federalist Potentials In Traditional Indonesian Political Culture, Yuhao Wen

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

This research explores the federalist elements in the mandala (a graphic art pattern in Southeast Asia) and political charisma to discuss their constructive roles as traditional Indonesian political culture in federalizing Indonesia. Since August 17, 1945 when Sukarno declared the independence of the country in Jakarta, the newly–born Indonesia was also finalized as a centralized presidential republic. However, till today, societal diversities in Indonesian society are continuously increasing, the tendency of federalization, therefore, has never entirely faded away. Both the mandala and political charisma de facto have spontaneously generated their own initiatives for federalization since ancient times. Upon illustration of …

The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years. An …

The Fair And Laissez-Faire Markets: From A Neoliberal Laissez-Faire Baseline To A Fair Market, Eric L. Dixon

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

The essay begins with a brief overview of the role of the neoliberal conception of the laissez-faire market in modern political economy. The essay then goes on to defend three claims: 1) the laissez-faire version of a market should not be considered the economic ideal or baseline version of a market because often the fundamental conditions required to reach a genuine equilibrium are unfulfilled under a laissez-faire environment, 2) a distribution resultant from a laissez-faire market should not be considered the ultima facie just distributive baseline because an unregulated market may allocate commodities according to morally arbitrary factors and requires …

The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis

Journal of Applied Sport Management

This study examines the effect of sport involvement and fans’ beliefs about sponsorship on certain sponsorship outcomes in the context of professional basketball. Quantitative data were collected from a survey of 222 spectators attending a professional basketball game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Overall, the examination of the structural parameters indicated that attitude towards sponsors was significantly predicted by sport involvement and beliefs about sponsorship, while it significantly predicted purchase intentions, word of mouth, and fans’ satisfaction from the use of sponsor’s products.

Marketing Stadiums As Event Venues: Modified Balanced Scorecard (Mbsc) Evaluation Of Minor League Baseball Websites As An Emarketing Tool, Charles Parrish, Seungwon "Shawn" Lee, Ji-Ho Kim

Journal of Applied Sport Management

Maximizing and gaining access to stadium related revenue streams, including non-game day social and corporate event rentals, is a critical factor for the financial viability of professional sports teams. Minor League Baseball (MiLB) teams and Independent baseball league (Indy) teams are no exception and franchise owners strive to maximize ancillary business opportunities, including stadium usage year-round. Currently, teams are marketing their venues through various mediums, including their websites. Considering the implications of eMarketing on MiLB and Indy teams’ ability to target and solicit social and corporate event customers it is critical to evaluate current eMarketing efforts. This study employs the …