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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister
The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister
Senior Theses
During April 2017, Pepsi launched its tone-deaf Kendall Jenner commercial, United Airlines dragged a passenger off of Flight 3411 and the public responded to both incidents with “online firestorm[s]” (Pfeffer, Zorbach, & Carley, 2014). The purpose of this thesis was to use the aforementioned events of April 2017 as a case study for how crisis communication practices impact brand reputation. While there is an abundance of literature written on what the best communication practices are in crisis situations, there is little that depicts the direct, real-life ramifications that these practices have in regard to brand reputation specifically. This thesis aimed …
Developing An Effective Research Presence And Promoting Your Work, Amie D. Freeman, Stacy L. Winchester
Developing An Effective Research Presence And Promoting Your Work, Amie D. Freeman, Stacy L. Winchester
Faculty and Staff Publications
Join UofSC librarians to discover ways to develop an effective research presence and to promote your scholarship for maximum visibility and impact using ResearchGate, Google Scholar, and other tools. We’ll discuss pre-publication considerations, promotional tools and techniques, and monitoring your research impact.
Prototyping A Social Media Flooding Photo Screening System Based On Deep Learning And Crowdsourcing, Huan Ning
Prototyping A Social Media Flooding Photo Screening System Based On Deep Learning And Crowdsourcing, Huan Ning
Theses and Dissertations
This thesis aims to implement a prototype system to screen flooding photos from social media. These photos, associated with their geographic locations, can provide free, timely, and reliable visual information about flood events to the decision makers. This system is designed for the application to the real social media images, including several key functions: tweets downloading, image downloading, flooding photo detection, and human verification via a WebGIS application. In this study, a training dataset of 5,000 flooding photos was built based on an iterative method; a convolutional neural network (CNN) was then trained and applied to detect flooding photos. Also, …
Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan
Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan
Theses and Dissertations
This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five …