Social and Behavioral Sciences Commons^™

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

Toxic Positivity And Perceptions Of Mental Health, Madeline E. Feltner

Senior Theses

My thesis concerns how toxic positivity, especially the type we commonly see on social media, can affect perceptions and stigma around mental health issues on college campuses. Toxic positivity is the belief that a person should always maintain a positive mindset, no matter what situation they are in, and invalidates negative emotions. Previous research shows that toxic positivity can have a negative effect on mental health, but in this thesis, I study how toxic positivity affects perceptions about others with mental health issues, willingness to interact with those with mental health issues, and self-perception. It is important to research this …

Framing Of And Attention To Covid-19 On Twitter: Thematic Analysis Of Hashtags, Iman Tahamtan, Devendra Potnis, Ehsan Mohammadi, Laura E. Miller, Vandana Singh

Faculty Publications

Background: Although past research has focused on COVID-19–related frames in the news media, such research may not accurately capture and represent the perspectives of people from diverse backgrounds. Additionally, research on the public attention to COVID-19 as reflected through frames on social media is scarce.

Objective: This study identified the frames about the COVID-19 pandemic in the public discourse on Twitter, which voices diverse opinions. This study also investigated the amount of public attention to those frames on Twitter.

Methods: We collected 22 trending hashtags related to COVID-19 in the United States and 694,582 tweets written in English containing these …

Spatiotemporal Patterns Of Human Mobility And Its Association With Land Use Types During Covid-19 In New York City, Yuqin Jiang, Xiao Huang, Zhenlong Li

Faculty Publications

The novel coronavirus disease (COVID-19) pandemic has impacted every facet of society. One of the non-pharmacological measures to contain the COVID-19 infection is social distancing. Federal, state, and local governments have placed multiple executive orders for human mobility reduction to slow down the spread of COVID-19. This paper uses geotagged tweets data to reveal the spatiotemporal human mobility patterns during this COVID-19 pandemic in New York City. With New York City open data, human mobility pattern changes were detected by different categories of land use, including residential, parks, transportation facilities, and workplaces. This study further compares human mobility patterns by …

Automatic Categorization Of Lgbt User Profiles On Twitter With Machine Learning, Amir Karami, M. Lundy, F. Webb, H. R. Boyajieff, M. Zhu, D. Lee

Faculty Publications

Privacy needs and stigma pose significant barriers to lesbian, gay, bisexual, and transgender (LGBT) people sharing information related to their identities in traditional settings and research methods such as surveys and interviews. Fortunately, social media facilitates people’s belonging to and exchanging information within online LGBT communities. Compared to heterosexual respondents, LGBT users are also more likely to have accounts on social media websites and access social media daily. However, the current relevant LGBT studies on social media are not efficient or assume that any accounts that utilize LGBT-related words in their profile belong to individuals who identify as LGBT. Our …

Analysis Of Geotagging Behavior: Do Geotagged Users Represent The Twitter Population?, Amir Karami, R. R. Kadari, L. Panati, H. Bheemreddy, B. Bozorgi

Faculty Publications

Twitter’s APIs are now the main data source for social media researchers. A large number of studies have utilized Twitter data for diverse research interests. Twitter users can share their precise real-time location, and Twitter APIs can provide this information as longitude and latitude. These geotagged Twitter data can help to study human activities and movements for different applications. Compared to the mostly small-scale data samples in different domains, such as social science, collecting geotagged data offers large samples. There is a fundamental question whether geotagged users can represent non-geotagged users. While some studies have investigated the question from different …

Covid-19 Vaccine And Social Media In The U.S.: Exploring Emotions And Discussions On Twitter, Amir Karami, Michael Zhu, Bailey Goldschmidt, Hannah R. Boyajieff, Mahdi M. Najafabadi

Faculty Publications

The understanding of the public response to COVID-19 vaccines is the key success factor to control the COVID-19 pandemic. To understand the public response, there is a need to explore public opinion. Traditional surveys are expensive and time-consuming, address limited health topics, and obtain small-scale data. Twitter can provide a great opportunity to understand public opinion regarding COVID-19 vaccines. The current study proposes an approach using computational and human coding methods to collect and analyze a large number of tweets to provide a wider perspective on the COVID-19 vaccine. This study identifies the sentiment of tweets using a machine learning …

Analysis Of Social Media Discussions On (#)Diet By Blue, Red, And Swing States In The U.S, Amir Karami, A. A. Dahl, J. G. Shaw, S. P. Valappil, G. Turner-Mcgrievy, H. Kharrazi, P. Bozorgi

Faculty Publications

The relationship between political affiliations and diet-related discussions on social media has not been studied on a population level. This study used a cost- and -time effective framework to leverage, aggregate, and analyze data from social media. This paper enhances our understanding of diet-related discussions with respect to political orientations in U.S. states. This mixed methods study used computational methods to collect tweets containing “diet” or “#diet” shared in a year, identified tweets posted by U.S. Twitter users, disclosed topics of tweets, and compared democratic, republican, and swing states based on the weight of topics. A qualitative method was employed …

“People Are Reading Your Work,": Scholarly Identity And Social Networking Sites, Marie L. Radford, Vanessa Kitzie, Stephanie Mikitish, Diana Floegel, Gary P. Radford, Lynn Silipigni Connaway

Faculty Publications

Scholarly identity refers to endeavors by scholars to promote their reputation, work, and networks using online platforms such as ResearchGate, Academia.edu, and Twitter. This exploratory research investigates benefits and drawbacks of Scholarly Identity efforts and avenues for potential library support. Data from 30 semi-structured phone interviews with faculty, doctoral students, and academic librarians were qualitatively analyzed using the constant comparisons method (Charmaz, 2014) and Goffman’s (1959, 1967) theoretical concept of impression management. Results reveal that use of online platforms enables academics to connect with others and disseminate their research. Scholarly Identity platforms have benefits, opportunities, and offer possibilities for developing …

Developing An Effective Research Presence And Promoting Your Work, Amie D. Freeman, Stacy L. Winchester

Faculty and Staff Publications

Join UofSC librarians to discover ways to develop an effective research presence and to promote your scholarship for maximum visibility and impact using ResearchGate, Google Scholar, and other tools. We’ll discuss pre-publication considerations, promotional tools and techniques, and monitoring your research impact.

The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister

Senior Theses

During April 2017, Pepsi launched its tone-deaf Kendall Jenner commercial, United Airlines dragged a passenger off of Flight 3411 and the public responded to both incidents with “online firestorm[s]” (Pfeffer, Zorbach, & Carley, 2014). The purpose of this thesis was to use the aforementioned events of April 2017 as a case study for how crisis communication practices impact brand reputation. While there is an abundance of literature written on what the best communication practices are in crisis situations, there is little that depicts the direct, real-life ramifications that these practices have in regard to brand reputation specifically. This thesis aimed …

Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan

Theses and Dissertations

This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five …

Prototyping A Social Media Flooding Photo Screening System Based On Deep Learning And Crowdsourcing, Huan Ning

Theses and Dissertations

This thesis aims to implement a prototype system to screen flooding photos from social media. These photos, associated with their geographic locations, can provide free, timely, and reliable visual information about flood events to the decision makers. This system is designed for the application to the real social media images, including several key functions: tweets downloading, image downloading, flooding photo detection, and human verification via a WebGIS application. In this study, a training dataset of 5,000 flooding photos was built based on an iterative method; a convolutional neural network (CNN) was then trained and applied to detect flooding photos. Also, …

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Redneckaissance: Honey Boo Boo, Tumblr, And The Stereotype Of Poor White Trash, Ashley F. Miller

Theses and Dissertations

Tumblr is an understudied social media site with a young, progressive, and queer user base of content creators. This study examines Tumblr posts about Here Comes Honey Boo Boo to understand the nature of Tumblr and the way a convergent culture that includes non-viewers negotiates a television show dependent on stereotypes. Discourses around authenticity, LGBTQ issues, and body acceptance resist the negative white trash connotations of the show, but this resistance is embedded in stereotypes around race, class, gender, sexuality, and geography. The result is a continuum in which users negotiate what the show means in how they use that …

Library Display 2.0: Evolving From Monologue To Dialogue, Ilishe Mikos, Brandy R. Horne, Kari D. Weaver

Faculty Publications

Generally created by individual librarians and anchored to a physical space, library displays are often static, limited, and fleeting. However, these displays can evolve into wider, more affective, multi-dimensional, 21st century, virtual spaces by incorporating collaborative discourse between multiple librarians, by reaching out to the community for content, and by using technological tools, such as email, Google Drive, Google Images, QR codes, and social media. This paper presents a case study of the life of a library display from inception through execution. By pooling the skills, experiences, and stakeholder networks of two librarians and an MLIS intern, the library’s December …