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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Asian Management Insights
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.
Building Community: Synergy And Empowerment Through Staff Development And Marketing In A Small Rural Academic Library, Bethany Anne Wilkes
Building Community: Synergy And Empowerment Through Staff Development And Marketing In A Small Rural Academic Library, Bethany Anne Wilkes
Research Collection Library
This paper presents two collaborative programs at a small academic library that leverage the insights, engagement, and interests of our most important asset: our staff. Two new library committees, the Staff Training Advisory Group and the Marketing Team, extended planning, accountability, and partnerships to paraprofessional staff members. The onset and associated activities of these two committees yielded not only direct results in terms of staff training programs and marketing initiatives, but also resulted in creating a more collaborative culture and shared purpose in our library. This paper examines how the overlap of these two committees created a convergence that fostered …
Using Online Controlled Experiments To Examine Authority Effects On User Behavior In Email Campaigns, Lim Kwan Hui, Ee-Peng Lim, Binyan Jiang, Achananuparp Palakorn
Using Online Controlled Experiments To Examine Authority Effects On User Behavior In Email Campaigns, Lim Kwan Hui, Ee-Peng Lim, Binyan Jiang, Achananuparp Palakorn
Research Collection School Of Computing and Information Systems
Authority users often play important roles in a social system. They are expected to write good reviews at product review sites; provide high quality answers in question answering systems; and share interesting content in social networks. In the context of marketing and advertising, knowing how users react to (quails and messages from authority senders is important, given the prevalence of email in our everyday life. Using a real-life academic event, we designed and conducted an online controlled experiment to determine how email senders of different types of authority (department head, event organizer and a general email account) affect the range …