Social and Behavioral Sciences Commons^™

Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz

Markets, Globalization & Development Review

Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable …

Developing An Open Educational Resource: Leading Campus Oer Initiatives Through Library-Faculty Collaboration, Mandi Goodsett, Marsha Miles, Barbara Loomis

Barbara Loomis

Open Educational Resources (OERs) are gaining traction as students and faculty search for affordable, open access alternatives for learning resources. Find out how one public university library took advantage of the push for OERs and enthusiasm after a library-sponsored OER workshop to publish an open access textbook. This presentation will describe the library’s involvement in developing the project, balancing the workload between librarians and the faculty member, and promoting the new resource on campus. Key takeaways include the importance of communicating, dealing with permissions, taking advantage of graphic design skills, and more. Attendees will leave with ideas about how to …

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo

Dissertations, Masters Theses, Capstones, and Culminating Projects

Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.

This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …

A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to show how Creative Problem Solving can be introduced into the development of a marketing plan for a church parish. Background as to the need for a marketing plan and the advantages of using Creative Problem Solving techniques will be discussed, as well as some of the theology which might underlie the process undertaken by a marketing committee. Particular attention will be given to the context of the Catholic Church and theology, as that is my personal background and training. A sample process guide will be included to provide a parish with a model …

Shut Up And Listen: How We Used Social Listening To Connect With Students And Build A Community, Maria Atilano

Library Faculty Presentations & Publications

In social media, content creation is often king. The University of North Florida’s Thomas G. Carpenter Library has refocused its efforts away from original content in an effort to focus on listening and engagement. This practice has led the Carpenter Library to build a reliable, friendly, and helpful online community that has inspired other departments on campus to do the same. By monitoring keywords, hashtags, and geotags, library staff has kept tabs on what students have to say about the library’s various services, resources, spaces, employees, and more. Over the past 2 years, follower counts on Facebook and Twitter have …

Decisions, Decisions: Factors That Influence A Patient's Medical Tourism Choices, Louis K. Falk, Thomas J. Prinsen

Communication Faculty Publications and Presentations

In the digital age, the amount of information and sources concerning Medical Tourism is overwhelming. Knowledge is power in an era of healthcare uncertainty. As health care options have grown in global proportions, it has become more difficult for potential patients to locate the material necessary to make informed decisions or to even know which factors to consider during their information search. Individual financial circumstances vary greatly. This paper suggests how medical tourism makes financial sense for many patients and payers. Proximity and culture play roles in that medical tourists may prefer locations that are not too far from home. …

Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer

Asian Management Insights

Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.

The Message Is Transmedia

SIGNED: The Magazine of The Hong Kong Design Institute

You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.

System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen

Library Philosophy and Practice (e-journal)

This research examines the development of the system brands of three public libraries: Live Oak Public Libraries, Richland Library, and Charlotte Mecklenberg Library. A system brand may be defined as the overall brand of a library system, as opposed to any of its sub-brands, such as those associated with individual library services, branches, departments, and events. Using a descriptive, case study approach, this research characterizes the efforts behind branding in these library systems.

Review Of Start A Revolution: Stop Acting Like A Library, Philip Shackelford

Journal of Contemporary Archival Studies

Start a Revolution: Stop Acting Like a Library is a convenient and thought-provoking manual for libraries and other cultural institutions interested in enhancing their community presence and marketing efforts. Technology Director Ben Bizzle offers insights gained from experience, marketing results, and other individuals who contribute appendices on related topics.

Cedrus Press Flyer, Cedarville University

DigitalCommons@Cedarville Documents

No abstract provided.

Digital Commons Brochure, Cedarville University

DigitalCommons@Cedarville Documents

No abstract provided.

Candy Wrapper For New Faculty, Cedarville University

DigitalCommons@Cedarville Documents

No abstract provided.

Growing Food Equity: A Participant Observation Exploring The Role Of Communication In A Nonprofit Organization’S Work To Improve Food Access In Urban Areas, Samantha Jane Kaufman

Theses and Dissertations

This thesis explores the concept of food equity and a nonprofit organization in Milwaukee, Victory Garden Initiative, that is working towards food equity by increasing food access in the city. The work explores issues of inadequate food access, urban development, and other nonprofit organizations working towards food equity. Through participant observation and interviews with VGI, the researcher found that a small nonprofit organization like Victory Garden Initiative is still bound by time, financial, and staffing constraints. In order for nonprofit organizations to market and run effective programming, they need to be efficient with limited resources, take advantage of any research …

Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar

Library Presentations, Posters, and Audiovisual Materials

For many libraries across the world, marketing, development and fundraising can be dirty words and if you add outreach people do not even get it. In this poster, the presenter will prove why libraries across the globe should embrace marketing, outreach and development for what they are, and let outreach spread and be part of our daily routine in libraries. Just like corporations and start-up, libraries of all kinds need to invest time; energy and resources on their marketing and development strategies. By applying some of these techniques, libraries will not just be able to better understand their users’ needs …

Digital Commons Bookmark, Cedarville University

DigitalCommons@Cedarville Documents

No abstract provided.

Factors Influencing Product Liability Insurance Adoption Among Tennessee Fruit And Vegetable Farmers, Matthew Robert Edwards

Masters Theses

Foodborne illness outbreaks linked to the consumption of fresh produce expose fruit and vegetable growers to uncertain legal and compensatory costs associated with product liability actions. Product liability insurance protects farmers against the risk of financial loss from product liability actions and may create opportunities for market expansion, but insights from recent focus groups suggest that Tennessee farmers may perceive this insurance coverage as cost prohibitive. This study evaluates the factors influencing adoption of product liability insurance among Tennessee fruit and vegetable producers. Using data from a 2013 survey of Tennessee fruit and vegetable farmers, factors influencing the adoption decision …

The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat

Markets, Globalization & Development Review

Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …

Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler

Markets, Globalization & Development Review

The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new …

Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia

Markets, Globalization & Development Review

This retrospective commentary looks back to the 1970s, 1980s, 1990s and later decades to trace the originating ideas, intellectual influences, personalities, academic ventures and other events that spawned and shaped the International Society of Markets and Development (ISMD), the parent sponsoring organization of Markets, Globalization & Development Review (MGDR). From this rich history, this commentary hopes to inspire existing and emerging generations of authors to explore the areas of interest to ISMD and MGDR, and to contribute to this journal.

Roles Of Information And Communications Technologies In Improving Fish Farming And Production In Rivers State, Nigeria., Ejiogu-Okereke, Ngozi Eucharia Dr, Chikaire, Jonadab Ubochioma Dr, Ogueri, Emmanuel Ifeanyi Dr, Chikezie, Ngozi Patience Dr

Library Philosophy and Practice (e-journal)

Abstract

The study examined the roles of ICTs for improved fish farming and production in Rivers State, Nigeria. The specific objectives were to ­- describe the socioeconomic characteristics of the responding fish farmers in the area; identify ICT devices used by respondents in the area; examine fish farming/production information needs of respondents; ascertain ICT roles in promoting fish farming and production in the study area; and identify problems of ICTs use by fish farmers in the study area. Multi stage sampling technique was adopted in sample selection. Data were collected with use of questionnaire and interview schedule. The sample size …

Crowdsourcing A Skill Set To Manage The Legal Information Of The Future: Learn How To Pitch, Wendy Moore

Presentations

Provides an updated assessment of the importance of "elevator pitches" and tips for being a more effective, concise, and conversational communicator.

Slides: The Murray-Darling Basin, Tony Mcleod

Coping with Water Scarcity in River Basins Worldwide: Lessons Learned from Shared Experiences (Martz Summer Conference, June 9-10)

Presenter: Tony McLeod, MDBA, Murray-Darling Basin Authority

5 slides

A Multidisciplinary Approach To Understanding Gambling And The Millennial Generation, Don Feeney

International Conference on Gambling & Risk Taking

While numerous studies have been done on the gambling habits of the Millennial Generation, we can learn much about their reaction to gambling through an interdisciplinary approach that incorporates insights from demography, cultural anthropology, history, sociology and other fields. In particular, an analysis of formative experiences and how they differ from previous generations tells us much about their gambling behavior and attitudes. In addition to a discussion of key findings, the presentation will focus on the implications of these findings for the gambling industry and for programs that raise awareness of, prevent, and treat gambling problems.

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa

Communication Studies

Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …

Bowling Green High School Branding Plan, Michael Wenig

Honors Projects

The Bowling Green High School athletic department intends for their brand to be perceived a certain way by consumers. Consumers perceive the athletics department brand in a variety of ways, but questionnaire results show consumers perceive the athletics brand in three key areas that the Bowling Green High School intends for their brand to be. The following marketing plan discusses how the high school can strengthen their brand in the three areas of congruence with target consumers.

Multicultural Advertising And Updated Branding For Wedding Photographers, Kaitlyn Wimmers

Honors Projects

A traditional image of a couple getting married includes one man, one woman, who are young, white, and do not have children. Yet, demographics of prospective couples have become more diverse in terms of age, race-ethnicity, sexual orientation, and family composition. This project examines the extent to which these changes toward diversity in prospective couples are reflected in wedding photographers’ marketing strategies, using content analysis of photographs (N = 960) from photographers' Wedding Wire profiles, personal photography websites, and professional Facebook pages. Eight photographers were chosen from the Midwest (Chicago and Indianapolis) and the West Coast (Los Angeles and San …

Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker

Honors Projects in Marketing

Almost all companies engage in corporate social responsibility (CSR) programs, and often times consumers are unaware of this. As societal pressures on companies and organizations to be more responsible increases, so have the practices companies have undertaken. My research will examine the potential impact a company’s CSR information and practices have on a consumer’s purchasing intentions. It will answer the following two questions: Does CSR information have the ability to change a person’s purchase intentions in high and low involvement purchasing scenarios? Will a person’s individual level of social responsibility cause differences in purchase intentions among different purchasing scenarios? Exposure …