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Full-Text Articles in Social and Behavioral Sciences
Multiculturalism On Its Head: Unexpected Social Boundaries And New Migration In Singapore, Yasmin Y. Ortiga
Multiculturalism On Its Head: Unexpected Social Boundaries And New Migration In Singapore, Yasmin Y. Ortiga
Research Collection School of Social Sciences
This study investigates how discourses of multiculturalism shape publicdebates surrounding new migration in Singapore. Singapore’s immigration policiesled to the influx of Chinese and Indian professionals, many of whom share race andclass identities with local Singaporeans. However, Singaporeans of Chinese and Indianbackgrounds rejected these presumed similarities, using discourses of multiculturalismto differentiate themselves from co-ethnic migrants. Based on a content analysis ofnews reports and online forums, this study shows how local actors portrayed newmigrants as too prejudiced or bigoted to adapt to Singapore’s multiracial society,thereby creating a paradoxical application of multicultural ideals. This example high-lights how contemporary immigration is creating diverse forms …
Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber
Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber
Research Collection School Of Computing and Information Systems
Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work focused mostly on print media or television using lab experiments. In this work, we look at diversity in content posted by 69 U.S. brands on two social media platforms, Instagram and Facebook. Using face detection technology, we infer the gender, race, and age of both the faces in the ads and of the users engaging with ads. Using this dataset, …