Social and Behavioral Sciences Commons^™

Use Best Practices To Promote Your Library, Adeen Postar

Adeen Postar

Best Practices is a term dating back to the 1980s that was popularized by business writers, most notably Tom Peters and Robert Waterman in their bestseller In Search of Excellence: Lessons From America's Best Run Companies (1982). Essentially, this term implies success; that certain actions, attitudes, and programs are the most efficient and effective way of doing business and that the same measures can be used with successful outcomes in all similar organizations. But are there really best practices that can help enhance public relations for every type of law library? I believe that there are.

Framing Farming: Communication Strategies For Animal Rights, Carrie P. Freeman

Carrie P. Freeman

Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker

Bernard R. McCoy

Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …

Girls On Screen: How Film And Television Depict Women In Public Relations, Jane Johnston

Jane Johnston

This paper explores how women in public relations have been depicted in the popular culture forms of film and television. With some reference to early screen depictions, it focuses primarily on film and television from the past two decades, analysing women in a variety of public relations roles in the 1990s and 2000s. The study looks at nine leading television series and movies from the United States and United Kingdom to examine how women in public relations are portrayed, and also collates the data from previous studies to develop a profile of how depictions have changed since the 1930s. Primarily, …

Connecting Creativity And Critical Thinking To The Campaign Planning Process, Marsha L. Matthews

Marsha Matthews

A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston

Jane Johnston

No abstract provided.

Campaign Design And Management, Ronald D. Smith

Ronald D Smith APR

The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.

This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …

Moulding And Manipulating The News, Sharon Beder

Sharon Beder

The media are accused of bias by people from both ends of the political spectrum, but journalists, editors and owners maintain that they provide an objective source of news. This chapter will consider the ways in which the news is shaped and how this in turn influences the way environmental issues are reported and constructed in the mass media.

Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder

Sharon Beder

Environmentalists have traditionally drawn attention to environmental problems by highlighting corporate misdeeds and thereby damaged the good reputation of those companies. However, nowadays those very corporations are drawing on environmentalists to help repair their reputations. Nike and BP are two examples of companies that have adopted some environmental reforms as part of their reputation management strategies and received the praise of environmental groups for doing so. Yet both continue with the practices that earned them poor reputations in the first place. Clearly the role of environmentalists in working with such companies is misguided and ineffective in terms of long-term environmental …

Ethical Analysis Of Petas Holocaust On Your Plate Campaign.Pdf, Carrie P. Freeman

Carrie P. Freeman

Democratisation Of Public Relations: Levelling The Playing Field, Jane Johnston

Jane Johnston

Criticism of the anti-democratic uses of public relations by governments and corporations is appropriate. However public relations is more than the public relations industry. This paper returns to the definition of democracy, placing it firmly within an historical context, from ancient Athenian processes to today’s mass society and considers the role that public relations can play in the context of democratic dialogue. Positioning public relations and democracy within the one theoretical framework, we suggest public relations is more than a tool for business and government. We seek to continue the discussion about the nature of the public sphere, arguing that …

Citizen Participation In Local Government: The Case Of Santa Monica, California., Derek Shearer

Derek Shearer

Discusses the methods, policies, and experiences of a rent-control coalition government in Santa Monica, California, in implementing a true participatory democracy at the local municipal level.