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Full-Text Articles in Social and Behavioral Sciences
Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver
Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver
Faculty Publications
This study reports an implementation of procedures that multivariate methodology make available to assess the relative importance of attributes of service offerings to work commuters. Adaptive choice conjoint analysis was used to derive the importance weights of attributes in available service offering to a commuter sample. A clustering procedure was then used to define homogeneous sub-groups of the sample and the combination of demographic differences that discriminate clusters. Results of this assessment are used to indicate how a market in workcommuting can be segmented on the basis of user indications of the importance of attributes of service offerings.
Managerial Segmentation Of Service Offerings In Work Commuting, Mti Report Wp 12-02, Steven Silver
Managerial Segmentation Of Service Offerings In Work Commuting, Mti Report Wp 12-02, Steven Silver
Mineta Transportation Institute
Methodology to efficiently segment markets for public transportation offerings has been introduced and exemplified in an application to an urban travel corridor in which high tech companies predominate. The principal objective has been to introduce and apply multivariate methodology to efficiently identify segments of work commuters and their demographic identifiers. A set of attributes in terms of which service offerings could be defined was derived from background studies and focus groups of work commuters in the county. Adaptive choice conjoint analysis was used to derive the importance weights of these attributes in available service offering to these commuters. A two-stage …