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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
What Compels Millennial Parents To Buy Books For Their Children?, Emma Wolf
What Compels Millennial Parents To Buy Books For Their Children?, Emma Wolf
Book Publishing Final Research Paper
Millennials (those born between 1981-1996) make up the largest generation in U.S. history, and due to their relatively recent entrance into parenthood, there is little preexisting information available about their purchasing habits, which differ greatly from those of previous generations (McGee). Now that millennials are becoming parents, companies targeting the children of this generation—including those in the book publishing industry—would benefit from a better understanding of how and why this demographic chooses products; this paper focuses on how they buy books for their children. Through academic research and a survey of 150 participants, several indicators were discovered regarding how millennial …
Woman Turned Warrior: An Analysis On The Strong Female Character Trope And The Influence It Has On Gender Stereotypes Through The Use Of Back Cover Copy, Alexandria Gonzales
Woman Turned Warrior: An Analysis On The Strong Female Character Trope And The Influence It Has On Gender Stereotypes Through The Use Of Back Cover Copy, Alexandria Gonzales
Book Publishing Final Research Paper
This research paper analyzes the language of young adult fantasy back cover copy and how the language is used within the Strong Female Character trope that is often found in fantasy fiction. The paper also looks at the influence this trope has on perpetuating gender stereotypes. This was done through the use of content analysis—word frequency, gendered word analysis, and thematic coding. Gendered word analysis provides qualitative evidence for the presence of gendered language in back cover descriptions, while word frequency and thematic coding provide additional context. The research found that there is a bias toward portraying women characters with …