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Full-Text Articles in Social and Behavioral Sciences

What Compels Millennial Parents To Buy Books For Their Children?, Emma Wolf Apr 2021

What Compels Millennial Parents To Buy Books For Their Children?, Emma Wolf

Book Publishing Final Research Paper

Millennials (those born between 1981-1996) make up the largest generation in U.S. history, and due to their relatively recent entrance into parenthood, there is little preexisting information available about their purchasing habits, which differ greatly from those of previous generations (McGee). Now that millennials are becoming parents, companies targeting the children of this generation—including those in the book publishing industry—would benefit from a better understanding of how and why this demographic chooses products; this paper focuses on how they buy books for their children. Through academic research and a survey of 150 participants, several indicators were discovered regarding how millennial …


The Patriarchy In Publishing: Examining Effects Of The Covid-19 Pandemic On Women (Non-Men) In The Publishing Industry, Grace E. Hansen Apr 2021

The Patriarchy In Publishing: Examining Effects Of The Covid-19 Pandemic On Women (Non-Men) In The Publishing Industry, Grace E. Hansen

Book Publishing Final Research Paper

The purpose of my research was to determine how the Covid-19 pandemic impacted non-men in the publishing industry, and what this impact means for the patriarchal institutions in publishing in regards to the wage-gap, workplace sexism, and other factors explored in this paper. The research conducted includes anonymous survey data from thirty-four publishing employees, interviews with three professional women in management and other publishing industry leadership roles, and secondary research to substantiate my findings. A data overview suggests aspects of the patriarchal infrastructure in the professional world have been worsening with the pandemic for non-men: work-life balance, salary gaps, and …


Uncovering The Dirt On Cancel Culture: An In-Depth Analysis Of Publishing’S Relationship With Controversy, Alix Martinez Apr 2021

Uncovering The Dirt On Cancel Culture: An In-Depth Analysis Of Publishing’S Relationship With Controversy, Alix Martinez

Book Publishing Final Research Paper

Cancel culture is a social phenomenon that has risen from the massive amounts of online users finding common issues and speaking up about them en masse on social media platforms. In recent years, this has become even more obvious as it is reported that social media users’ consumption has risen up to 72 percent more from the start of the Covid-19 pandemic. This has brought the topic into the forefront of many debates and people are taking issue with it. These issues can vary but one thing is for sure: cancel culture does not appear to be slowing down anytime …


Pride, Prejudice, And Diversity: The Retelling Culture The Development And Analysis Of Best Practices For Diverse Modern Re-Imaginings Of The Classics, Hannah Boettcher Apr 2021

Pride, Prejudice, And Diversity: The Retelling Culture The Development And Analysis Of Best Practices For Diverse Modern Re-Imaginings Of The Classics, Hannah Boettcher

Book Publishing Final Research Paper

It is a truth universally acknowledged that the publishing industry—in possession of predominately white authors, characters, and staff—must be in want of more diversity. At least, it should be such a truth because understanding is the first sentence of a much longer novel: the industry as a whole must be recast to represent all readers. From classic works to current bestsellers, there is an inherent need for not just more diverse books, but also an acceptance that the system requires more than just “surface level” solutions. This paper proposes four diverse modern retellings of Pride and Prejudice as a case …


Something Old, Something New: How Chapbooks And Crowdfunding Can Reduce Financial Risk For Small Publishers, Jennifer Lindsay Apr 2021

Something Old, Something New: How Chapbooks And Crowdfunding Can Reduce Financial Risk For Small Publishers, Jennifer Lindsay

Book Publishing Final Research Paper

Small publishing houses often follow lean and nimble business models, yet the financial risk inherent in publishing for niche readerships can be a barrier for such entrepreneurial practices. Exploring the dual conditions of a less expensive and more eco-friendly format of a chapbook instead of an initial hardcover illustrated book, while determining pre-order interest through a crowdfunding platform, this paper looks at a process to reduce financial risk for small publishers who can’t necessarily do accurate comparative analysis for their sales projections. Common terminology is defined, supplemented by a literature review and a detailed ethnographic approach, including a case study …


Consent Is Sexy: A Look Into The Influence The ‘Me Too.’ Movement Had On The Romance Genre Through Smart Bitches Trashy Books, Mary Williams Apr 2021

Consent Is Sexy: A Look Into The Influence The ‘Me Too.’ Movement Had On The Romance Genre Through Smart Bitches Trashy Books, Mary Williams

Book Publishing Final Research Paper

Romance has been a mainstream genre for centuries that has evolved and redefined itself throughout its existence. Often, especially in the last fifty years, readers of romance, and the genre itself, face the stigma of only being for bored housewives and therefore less legitimate than other fiction works. This is due to several factors: how controversial the content can be when it comes to consent in intimate moments, that the storyline can disturb the status quo of a patriarchal society, and that the female protagonist and her needs are considered more important than her male counterpart. Because of this stigma, …


The Influence Of Ursula K. Le Guin, Bailey Potter Apr 2021

The Influence Of Ursula K. Le Guin, Bailey Potter

Book Publishing Final Research Paper

The aim of this research study was to examine how Ursula K. Le Guin and her oeuvre were influential to contemporary and future writers, as well as what her influence was on the literary and publishing communities. Study was conducted through a qualitative interview process with seven Portlanders who have in some way been influenced by and/or who personally knew Le Guin. Using the transcripts from the interviews, I separated the information into themes and wrote out each section, synthesizing interviewee answers and using supplemental information to build my results. Ursula K. Le Guin influenced the literary and publishing communities …


Diversity And Representation In Oregon’S Battle Of The Books, Catharine Brown Apr 2021

Diversity And Representation In Oregon’S Battle Of The Books, Catharine Brown

Book Publishing Final Research Paper

This paper will examine the Oregon Battle of the Books (OBOB) reading lists for the last five years, evaluating the diversity and representation within the books. An initial survey of the titles chosen for the OBOB reading list from 2016-2021 suggests that there has been more of an effort to choose diverse books in the most recent years, indicating that the titles being chosen are responding to the greater call for decentering whiteness within United States literacy programs. Literacy programs encourage students to read outside of the classroom. The competition-style program Battle of the Books offers game-based learning and allows …


Covid-19 And Open Access In The Humanities: Impacts And Emerging Trends, Olivia Rollins Apr 2021

Covid-19 And Open Access In The Humanities: Impacts And Emerging Trends, Olivia Rollins

Book Publishing Final Research Paper

Discussions of open-access publishing tend to center the scientific disciplines, and this trend has continued during the Covid-19 pandemic. But while the pandemic has certainly shed new light on the importance of openly accessible medical research, its effects—from economic impacts to attitudinal shifts—have been felt and speculated about across disciplines. This paper presents an investigation into present and future impacts of the pandemic on open-access publishing in the humanities, which have historically been slower to adopt open-access models than other disciplines. A survey distributed to scholarly publishing professionals, academic librarians, and others working in open-access humanities publishing sought to determine …


Woman Turned Warrior: An Analysis On The Strong Female Character Trope And The Influence It Has On Gender Stereotypes Through The Use Of Back Cover Copy, Alexandria Gonzales Apr 2021

Woman Turned Warrior: An Analysis On The Strong Female Character Trope And The Influence It Has On Gender Stereotypes Through The Use Of Back Cover Copy, Alexandria Gonzales

Book Publishing Final Research Paper

This research paper analyzes the language of young adult fantasy back cover copy and how the language is used within the Strong Female Character trope that is often found in fantasy fiction. The paper also looks at the influence this trope has on perpetuating gender stereotypes. This was done through the use of content analysis—word frequency, gendered word analysis, and thematic coding. Gendered word analysis provides qualitative evidence for the presence of gendered language in back cover descriptions, while word frequency and thematic coding provide additional context. The research found that there is a bias toward portraying women characters with …