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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Intersection Of Healthcare Marketing Communications And Patient Experience: A Qualitative Study, Megan O’Erin Yore
The Intersection Of Healthcare Marketing Communications And Patient Experience: A Qualitative Study, Megan O’Erin Yore
Ed.D. Dissertations
Providing a positive experience to patients at healthcare organizations is a complex undertaking and a continuous process due to staff turnover and the ever-changing industry. Positive patient experiences are an important part of the healing process as they relate to better outcomes in quality assessments. The purpose of this case study was to examine the nature of collaboration between clinical and marketing communications teams working to improve patient experience. To uncover lived experience, semi-structured interviews were conducted with 18 participants–nine clinicians and nine marketing communications professionals–from 10 organizations. The study sought to understand how marketing communications teams collaborated with clinicians, …
The Collaboration Of Faith And Social Work In Creating A Gateway Of Helping, Breanne M. Bambrick
The Collaboration Of Faith And Social Work In Creating A Gateway Of Helping, Breanne M. Bambrick
Honors Program Projects
When tragedy occurs, trauma follows. In crises, emergency response professionals are called upon in order to aid survivors. While the majority of professionals involved have received formal education on crisis management or disaster relief, the faith community is often called upon to assist without such prior knowledge. However, based on their mutual commitment to serve those in need, the social work profession and faith community represents a natural partnership in preparing for the disaster management process. Therefore, social workers can assist faith leadership in order to empower the faith community to be involved in crisis response. Specifically, this research addresses …