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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Advancing Methodology: From Mapping To Mobile Messaging Campaign, Elizabeth Kiss, Mary Jo Katras, Joan Koonce, Ken Martin, Dena Wise, Katherine Mielitz, Virginia Brown
Advancing Methodology: From Mapping To Mobile Messaging Campaign, Elizabeth Kiss, Mary Jo Katras, Joan Koonce, Ken Martin, Dena Wise, Katherine Mielitz, Virginia Brown
Journal of Human Sciences and Extension
This article describes the progression of the Health Insurance Literacy (HIL) Action Team’s efforts from the initial charge by the Extension Committee on Organization and Policy (ECOP) of identifying priorities for Cooperative Extension health programming to developing and testing a national mobile messaging campaign designed to change health insurance knowledge, confidence, and behaviors of millennials. It highlights relevant empirical literature, summarizes the results of a national pulse online survey administered to Extension professionals and how they were applied to this project, reviews the Design Thinking and concept mapping process, and describes the development and testing of mobile messages. Anticipated outcomes …
Twitter Chats As A Research Tool: A Study Of Young Adult Financial Decisions, Barbara O’Neill, Yilan Xu, Carrie L. Johnson, Elizabeth Kiss
Twitter Chats As A Research Tool: A Study Of Young Adult Financial Decisions, Barbara O’Neill, Yilan Xu, Carrie L. Johnson, Elizabeth Kiss
Journal of Human Sciences and Extension
Many researchers collect online survey data because it is cost-effective and less time-consuming than traditional research methods. This paper describes Twitter chats as a research tool vis-à-vis two other online research methods: providing links to electronic surveys to respondents and use of commercially available survey panels through vendors with readily available respondents. Similar to a face-to-face focus group, Twitter chats provide a synchronous environment for participants to answer a structured series of questions and to respond to both the chat facilitator and each other. This paper also reports representative responses from a Twitter chat that explored financial decisions of young …