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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Effect Of Semantic Clustering On Idea Quality In Individual And Group Ideation, Amanda Christine Egan
The Effect Of Semantic Clustering On Idea Quality In Individual And Group Ideation, Amanda Christine Egan
Master's Theses
Rietzschel, Nijstad, and Stroebe (2007) have demonstrated the benefits of "deep exploration" on creative idea generation. The current study attempted to refine this understanding by differentiating whether this effect is due simply to the number of ideas generated within a specific semantic category (fluency) or the way in which semantic categories are explored (clustering). Four conditions compared maximum versus minimum clustering crossed with nominal and interacting groups, with total quantity and fluency held constant. The unique effects of these manipulations on the total number of high-quality ideas generated, as well as the specific number of highly original and highly feasible …
Let’S Take This One Step At A Time: The Effect Of Presenting The Brainstorming Rules In Stages On Brainstorming Effectiveness, Cassondra Batz
Let’S Take This One Step At A Time: The Effect Of Presenting The Brainstorming Rules In Stages On Brainstorming Effectiveness, Cassondra Batz
University Libraries Undergraduate Research Paper Award
The purpose of this research is to further our understanding of the way groups work together to generate ideas while using a procedure called brainstorming. Brainstorming requires groups to follow four procedural rules while generating their ideas (Osborn 1957). However, two of theses rules seem to call for contradictory processes. One of these rules states that “free-wheeling is welcomed; the wilder the idea the better,” while another rule says to “combine and build on the ideas already generated.” The contradiction is apparent when a person notices that one rule requests a group to generate ideas that are different from previously …