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Full-Text Articles in Social and Behavioral Sciences

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt Aug 2018

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …


The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley May 2016

The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley

Masters Theses

In the 1960s and early 1970s, American colleges were shaken by a group whose collective view of the country was so abhorrent that they tried, through word and action, to tear the country apart. The Students for a Democratic Society (SDS) created and sustained a vision that was shared by thousands and fueled by stories of members who traveled the country recruiting college students to carry out the organization’s mission of war against society. The words spoken in speeches and written in publications created by the SDS demonstrate the power in a shared vision and served to create unity among …


All Lives Matter: Media Agenda, Brittany Minard May 2016

All Lives Matter: Media Agenda, Brittany Minard

Masters Theses

This thesis proposal addresses the role that the media play in influencing public opinion with specific attention paid to CNN and Fox News in the way that they covered the shooting of Mike Brown by officer Darren Wilson in August 2014, in Ferguson, Missouri. The research has been divided into several sections starting with an introduction which includes, a statement of the problem being addressed, the significance and purpose of this study, and a section about myself as the researcher. This is followed by a literature review which consists of explaining the Agenda Setting Theory to examine how the media …


A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko May 2016

A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko

Masters Theses

No abstract provided.


My Friendship Story: Tanzanians’ Tales Of Friendship Analyzed Through Knapp’S Relational Model, Dorcus Nakalembe Jan 2016

My Friendship Story: Tanzanians’ Tales Of Friendship Analyzed Through Knapp’S Relational Model, Dorcus Nakalembe

Masters Theses

From both theoretical and practical considerations, there is a critical need to study friendship development processes within different sociocultural worlds, because today’s world has become a crossroads for a diversity of cultures. To date, research in friendship development mainly addresses cognitive and psychological implications to the process and rarely gives attention to the stages/ processes individuals of different sociocultural backgrounds experience as they build friendship. The present study aimed at comparing friendship development in a non-Westernized group to the stages of relational development suggested by a Western psychological theoretical framework. Tanzanian friendship experiences were analyzed through Knapp’s Relational Model to …


Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew Dec 2015

Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew

Masters Theses

A crisis can strike an organization at any moment and it is the responsibility of the organization to be prepared with a plan of action. This thesis will explore crisis management, using Timothy Coombs’ crisis management strategies, of Chick-fil-A and then COO Dan Cathy to see if those two parties implemented crisis strategies in a way that benefited the organization following Cathy’s statements in support of the biblical definition of family. Since many interpreted these comments as anti-gay sentiments from Chick-fil-A itself, crisis struck the organization Cathy represented. This thesis will also look at the idea of social activism in …


A Study Of Motivation And Assimilation: Examining Asian International And American College Students' Employment On Campus, Yasa Guo Jun 2015

A Study Of Motivation And Assimilation: Examining Asian International And American College Students' Employment On Campus, Yasa Guo

Masters Theses

The author researched the topic of this thesis from six different aspects: Maslow's Hierarchy of Needs, international students, student employment, motivation, Cultural Intelligence Theory, and cross-cultural adaptation. There are twenty participants that participated in this research. Among them, ten are Asian international students and ten are American students. All students have been a student at a private Christian university and working for at least one semester. The researcher developed twelve questions related to Maslow's Hierarchy of Needs for all participants and nine questions related to Cultural Intelligence Theory to only Asian international students. The research methodology of this thesis is …


Moore Of Feminine Style: A Rhetorical Examination Of "Wednesdays With Beth", Terrie Meeks Mar 2014

Moore Of Feminine Style: A Rhetorical Examination Of "Wednesdays With Beth", Terrie Meeks

Masters Theses

Beth Moore is a best-selling author of books and Bible studies, a speaker to crowds that fill places like the Georgia Super Dome, as well as an international speaker, a radio and television personality, and she is achieving this milestone as a woman, in a world lit with male stars. Through all of these venues it is estimated that Moore speaks to hundreds of thousands of people each year. One of Moore's most recent ventures is speaking on Life Today with James and Betty Robison. Each week features an episode of "Wednesdays with Beth." Using Karlyn Kohrs Campbell's theory of …


"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman Apr 2013

"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman

Masters Theses

The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …


To Post Or Not To Post: An Examination Of Gender Differences In Undergraduates' Self-Disclosure On Facebook, Alyson Thompson Apr 2012

To Post Or Not To Post: An Examination Of Gender Differences In Undergraduates' Self-Disclosure On Facebook, Alyson Thompson

Masters Theses

Due to the popularity and role Facebook plays in society, the present study seeks to better understand why undergraduates disclose on Facebook and what they are willing to share. The research questions for the study include: RQ 1: Are undergraduate women, ages 18-23, or undergraduate men, ages 18-23, more likely to disclose personal information on Facebook?, RQ 2: Are undergraduate women, ages 18-23, or undergraduate men, ages 18-23, more likely to disclose contact information (e-mail address, phone number, address, instant message screen name) on Facebook?, and RQ 3: Are the reasons for engaging in self-disclosure different between undergraduate women, ages …


Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer Apr 2012

Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis Of Gender-Neutral Clothing, Meridith Irene Styer

Masters Theses

The fields of psychology and sociology have long understood the importance of clothing in self-formation, this study extrapolates this social-science understanding into the realm of rhetorical analysis. This study looks at gender-neutral clothing and its role in meaning making and self identification for women. With a rhetorical basis from Richards and Ogden, this research uses the feminist works of Brummett and Butler to uncover both the positive and negatives effects of gender-neutral clothing on a woman's self-identification and perceptions. Through the presentation of a diffuse narrative and evaluation of the same, gender-neutral clothing is read and decoded for meaning. This …


American Sueño: Hispanic Immigrants' Cultural Adaptation In American Small Cities, Tatiana Almeida Apr 2012

American Sueño: Hispanic Immigrants' Cultural Adaptation In American Small Cities, Tatiana Almeida

Masters Theses

This study investigated certain aspects of the cross-cultural adaptation process of Spanish-speaking Hispanic immigrants residing in small cities in the United States. Using Young Yun Kim's cross-cultural adaptation theory as a theoretical framework, the researcher investigated the journey those sojourners undergo and how their cultural identities are shaped throughout the process. The two questions that guided the research were: (1) What are the difficulties that Hispanics that migrate to small cities in the United States encounter? (2) What are the mechanisms (media usage, language acquisition, habits, life style etc.) utilized by them in order to adapt to the new environment? …


Reading Between The Lines: Gender Perception Of Lean Media, Jennalee Conner Apr 2012

Reading Between The Lines: Gender Perception Of Lean Media, Jennalee Conner

Masters Theses

Over the years, communication methods have evolved from face-to-face conversations to computer-mediated communication including: e-mail, instant message, and text message interactions. Since the methods have changed, a large aspect of communication, nonverbal cues, have become nearly impossible. These methods of communication that lack nonverbal cues are therefore referred to as lean media because they lack the richness of facial expression, vocal expression, and immediacy. In order to modify more recent forms of communication to include nonverbal cues, individuals have created their own nonverbal cues. While each individual is unique, though, genders normally tend to think or behave in similar fashion. …


Discovering The Vision In Beth Moore's "Breaking Free" Message: Applying Bormann's Fantasy Theme Analysis To Evaluate The Message, April Nicole Pressley Apr 2010

Discovering The Vision In Beth Moore's "Breaking Free" Message: Applying Bormann's Fantasy Theme Analysis To Evaluate The Message, April Nicole Pressley

Masters Theses

Beth Moore, Christian speaker and author, has become a prominent figure in Christian circles. She ministers to over a million people a year with her messages. Breaking Free is her "life message." This project analyzes 6 of 11 messages from Breaking Free. Using Bormann's Fantasy Theme Analysis, seven fantasies emerged from the messages, which yielded a rhetorical vision that describes what Beth Moore believes a woman should be like after hearing her message. After that analysis, the fantasies where compared to evangelical Christian doctrine. That analysis determined that Moore's underlying message is valid and acceptable to the Christian audience she …