Social and Behavioral Sciences Commons^™

We Don’T Talk About Influence: An Analysis Of Disney’S Encanto & Its Influence On Viewers’ Perceptions Of Colombian Culture, Olivia Grace Keyser

Masters Theses

The purpose of this study, “We Don’t Talk About Influence: An Analysis of Disney’s Encanto & Its Influence on Viewers’ Perceptions of Colombian Culture,” was to analyze the way Colombian culture is presented in Disney’s Encanto as well as to determine whether viewers of Encanto learn and develop a favorable view of Colombia and Colombian culture after watching the film. In this qualitative research study, 20 participants completed two questionnaires, which were used to determine their perceptions of Colombian culture prior to and after watching Encanto. The collected data was analyzed through the lens of the communication strategy of entertainment-education. …

Tiktok’S Influence On Generation Z Female’S Comparative Behavior, Brookelynn Dinkler

Masters Theses

The purpose of this study was to address TikTok’s role in the comparative behaviors among Generation Z females. This study specifically evaluated the communication of society’s perception of beauty standards and how it resonates with and influences TikTok users. A qualitative approach was taken to gain a better understanding of the lived experiences of participants and fill the gap in qualitative media effects research. The research question being addressed was: How has TikTok influenced society's idea of physical beauty and body image concerns among Generation Z females? Through the lens of social comparison theory, the research found that the application …

Media Dependency In Gen Z Christians, Emma Jolie Best

Masters Theses

The purpose of the study “Media Dependency in Gen Z Christians” is to understand and explore the way Gen Z Christians utilize different forms of media as it relates to their faith. This quantitative research approach focused on the extent to which Gen Z Christians utilize extra-biblical and biblical media, which media they are more likely to consume, and which media they prefer. This research provides insight for the audience in terms of the habits of weekly Gen Z media usage and reliance in a digital media-emersed world, as well as insight into the way that Christian Gen Z learns …

Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson

Masters Theses

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …

How Do International Students In A University In The United States Relate Their Cultural Identity To Fashion Trends, Kharen Alejandra Martinez Murcia

Masters Theses

International students who move to the United States must endure the challenge of adapting to a new culture. Understanding different aspects of how the adaptation process works is essential to create better avenues to connect with these students as they go through the acculturation process. This research focuses on how international students communicate their cultural identity through clothing choices. This study followed a qualitative method through in-depth interviews with ten participants from eight countries. Participants answered questions regarding motivation, cultural adaptation, clothing adaptation, and cultural identity and expression. Findings show that participants consider clothing communicates something about themselves and their …

Student Expectations From Faculty Based On Their Enneagram, Kate Clinton Ndikumagenge

Masters Theses

In this study, the researcher uses the Enneagram to examine whether students’ expectations of faculty change during a crisis. This mixed methods study used surveys to collect data from full-time students from higher education institutions. The data was collected during the COVID-19 pandemic. Therefore, the COVID-19 pandemic was used to predict students’ expectations of faculty during any crisis. The overall goal of this study is to understand whether students’ personality types affect how they expect faculty to act during a crisis and whether their expectations were met during a crisis. The results indicate that students’ Enneagram types affect their perception …

Hello There: An Integrative Framing Analysis Of The Disney+ Series Obi-Wan Kenobi, Hannah Grace Sawchuck

Masters Theses

The effective communication of emotions within audio-visual content, such as film, was one of the most important aspects that needed to be considered when creating such content. Within the field of communication, there was a limited amount of research that existed on the communication of emotions in film. This was a problem as such content is becoming more prevalent in society. Knowing how those emotions were created and developed would allow communication scholars to better understand how to effectively elicit emotions from their own audio-visual content. By examining a well-known series, Obi-Wan Kenobi, scholars could see how different aural and …

An Analysis Of Nonverbal Communication Behaviors Enacted By Christian Worshipers Of Various Denominations, Holly Alexandria Vasiliki Smith

Masters Theses

This study seeks to determine how members of different denominations use nonverbal communication in their worship practices within the Christian faith. Previous studies have looked at specific elements related to music, classified the common behaviors and beliefs of denominations, and provided descriptions of nonverbal communication cues. However, no study has looked at the intersection of these factors. In order to determine how members of different denominations use nonverbal communication in their worship practices, a qualitative data gathering method in the form of an open-ended survey was distributed to 40 participants of a preliminary screening survey, providing 26 responses. Participants were …

Living The Dream- A Rhetorical Analysis Into The Morgan Wallen Racial Slur Scandal Through William Benoit’S Image Reconstruction Theory, Dylan Joseph Singletary

Masters Theses

Public figures often find themselves in controversies that result in a damaged image. In the field of communication image repair is conducted as a form of crisis communication. William Benoit’s image repair theory views image repair through specific strategies which are mortification, corrective action, denial, evasion of responsibility, and reducing offensiveness. Benoit’s image repair strategies can be found through country music star Morgan Wallen’s rhetoric in his attempts at image repair through the four artifacts. Results of the rhetorical analysis of the artifacts show that image repair strategies work better for certain situations. Benoit’s image theory is supported by Wallen’s …

The Grade Is The Message: An Analysis Of The Grading Structure’S Effects On Student Grade/Learning Orientations, Grant Lynn Rye

Masters Theses

This qualitative study was undertaken to study the medium of the grade in education contexts under the assumptions made within the field of media ecology. The goal of this study was to build on previous research that has identified that learning-oriented students are better set up for success in the classroom than grade-oriented students. With this in mind, this study aims to identify, from the student perspective, what different aspects of the grading system communicate to students that they should value in the classroom, especially in regard to grade-oriented or learning-oriented mindsets. After conducting interviews with current students from a …

Cross-Cultural Travel: A Study Of How International Travel At A Young Age Impacts Communication Skills As An Adult, Allison Grace Clark

Masters Theses

The purpose of the study “Cross-cultural Travel: A Study of How International Travel at a Young Age Impacts Communication Skills as an Adult'' was to gather the perception of the weight of impact that traveling to foreign countries throughout childhood carries upon the individual later in life. This qualitative research approach focused on individuals who have spent extended periods of time in foreign cultures around the globe and with the inhabitants thereof, and assessed through interviews how past intercultural experiences through childhood contribute to effective engagement and communication throughout adulthood. This research provides insight for the audience in terms of …

Hey Girl, Feel My Thesis. Know What It's Made Of? Research Material., Mya Lynn Pritts

Masters Theses

As Generation Z becomes the newest generation to enter adulthood, it is valuable to understand their thought processes and communication patterns. Individuals of Generation Z are known to be digital natives, as they were born into a world of technology with the internet at their fingertips. Understanding Generation Z's use of memes is an area where little research has been done so far. The purpose of this study was to determine how Generation Z interprets and communicates with memes on the internet and social media platforms. Unlike previous research, this study analyzed the participants' perceptions, which further contributes to an …

Bibliotherapy In The Helping Professions: A Heuristic Model For Intervention Design, Natalie Marie Haney

Masters Theses

I propose a new approach to examining bibliotherapy’s usefulness in the community-based care of individuals with serious mental illness (SMI), focused on producing a heuristic that benefits helping professionals who offer non-clinical and non-psychiatric services. Meant for writers designing bibliotherapy interventions in the helping professions, I conceptualize bibliotherapy in a model against the backdrop of community-based care’s history. A model has the potential to allow each writer to conduct situation-specific inquiry, invent bibliotherapy intervention designs suited to the unique needs of the profession’s help-seekers, and reflect on knowledge generated for intervention reiteration. Referring to Dewey, Rosenblatt and Barnlund to create …

How The Power Of Film Inspires Christianity, Stephanie Mullins Sellers

Masters Theses

Ruthie’s Game is a screenplay designed to repeat supernatural episodic events, which, according to research, may act as foundations for faith systems because watching films is a prayerful act, and the more it is repeated the longer the brain stores the memory. The thesis explores how Christian messages are received through film with a brief on the science behind the brain’s activities and how it reflexes film’s episodic events for later use. Testimonies, interviews, and personal comments show an audience seeking secular films with intellectual storyline and with no preaching to the choir. Ruthie’s Game shares Christian messages in an …

Vaccine Hesitancy And Biden's Rhetoric, Samuel J.M. Bell

Masters Theses

Within the setting and context of the COVID-19 pandemic, this study uses Ernest Bormann’s Symbolic Convergence Theory (SCT) framework to analyze fantasy themes which emerged from the rhetoric of the American President, Joe Biden, regarding vaccinations. The main question of this study is why President Biden’s rhetorical vision either chained out and was accepted among the American public resulting in increased vaccination or failed to chain out resulting in Americans refusing to become vaccinated. To answer this question, a selection of artifacts consisting of examples of President Biden’s rhetoric are gathered, and using those artifacts, SCT fantasy themes are developed. …

Mislabeled: A Study Of Generational Labels And Gen Z Stereotypes, Levi Victor Smith

Masters Theses

Generation Z is the newest cohort to be introduced in the generational cycle and has earned the attention of marketers, researchers, and the general public alike. While individuals and members of other generations have been quick to stereotype and assign labels to members of Generation Z, little research has been done to see if such labels are accurate. Therefore, the purpose of this study was to discover whether generational labels can accurately communicate the characteristics of individuals within Generation Z. This study used Henri Tajfel's and John Turner’s Social Identity Theory to examine how group membership defines self-identity in terms …

The Stages Of Environmentalism And How The Movement Can Be Maintained Through Generation Z, Emma Jean Vanden Brink

Masters Theses

The state of a social movement is characterized by the stages through which it progresses. The environmentalism movement began hundreds of years ago when humans first noticed how significantly their actions influenced the nature around them. The movement advanced with the arrival of the industrial era and modern society. According to Stewart et al. (2012), there are five main stages through which a social movement proceeds: genesis, social unrest, enthusiastic mobilization, maintenance, and termination. Today, environmentalism is in the maintenance stage, as determined by the current organizational structure of the movement. The objective of this study was to determine how …

The Emotional, Mental, And Spiritual Well-Being Of Gen Z: Perceived Social Media Messages, Abigail Marie Hayes

Masters Theses

Technology has rapidly interwoven itself into the life of an individual. Social media makes up a large part of technology, an ever-changing system of mediums that portray messages depending on the current events. The messages communicated on various social media platforms fundamentally alter Generation Z’s (Gen Z’s) emotional, mental, and spiritual well-being. As technology progresses, the necessity of studying the impacts of mediums on Gen Z, digital natives, increases. A study was conducted on 46 Gen Z participants specifically on how they utilize the most popular social media platform for Gen Z–Instagram, to determine their perceived emotional, mental, and spiritual …

What's In A Name: Examining What Sports Team Names Communicate, Bridget Danielle Lewis

Masters Theses

For years, there have been controversy and discussion regarding high school, college, and professional sports team name changes. Professional sports teams have gained the most attention regarding team name changes or lack thereof. This study can bring an understanding of the message communicated through the chosen names and logos of sports teams as well as the effects of financial, political, and fan base changes on team name changes in the sports industry. Extensive research is provided to show the previous content on the topic as well as areas where further research would be beneficial. This includes previous and current sport …

Capturing The Digital Dollar: How Religious Nonprofits Are Adopting Social Media For Adoption, Engagement, And Community, Hannah Xiang Mei Rotter

Masters Theses

The objective of this thesis was to quantify the impact of religious, media-related nonprofit adoption rate, online presence, and online giving technology. Specifically, this thesis focuses on the nonprofits’ adoption, use, and interactivity on Facebook, Instagram, Twitter, and YouTube. This thesis study was rooted in Rogers’ Diffusion of Innovations Theory, and its constructs were used to best understand the adoption and impact of use within the religious nonprofit sector (Rogers, 2003). First, the researcher defined and evaluated the nonprofit’s active online presence, sophistication of technology integration, and impact of these findings. Second, the researcher quantitatively examined audience interactivity. Targeting a …

Through The Eyes Of Justice: Constitutionally Protected Speech And Protest According To Justice Antonin Scalia, Lisa Ann Kriegshauser

Masters Theses

A few hallmark characteristics of the American Republic are a citizen’s right to the freedom of speech and the right to peacefully assemble without the fear of retaliation from the government. In recent 21st century history, American society has witnessed the polarization of ideologies to a point where words end in violence and burned-down cities. To encourage and facilitate open communication, legal and cultural progress, and innovation, the freedom of speech and protest must maintain center stage. This study applied Justice Antonin Scalia’s judicial doctrine of the freedom of speech and protest to the Black Lives Matter Movement and President …

The Vote: Gender Identification In The Women's Suffrage Movement Through The Rhetoric Of Carrie Chapman Catt, Sarah Perkins

Masters Theses

Throughout the women’s suffrage movement, rhetoric was used as a powerful tool of persuasion to convince men that women should have the right to vote. It was also used as a tool of persuasion to convince women to join the fight for suffrage. One of the most influential rhetoricians in the movement was suffragist, Carrie Chapman Catt, who was able to use both.

This study aims to determine how women’s suffrage leader, Carrie Chapman Catt, used persuasion through her speeches to win the 19th amendment. This study specifically investigates one speech to the all-male United States Congress and the other …

Covid-19'S Impact On Higher Education Communication, Abigail L. Sanders

Masters Theses

The following study was intended to contribute qualitative research on the impact that the Novel Coronavirus (COVID-19) global outbreak has had on higher education communication. A qualitative study was conducted using questionnaires given to professors and students at a private university in the United States. Through this study, three primary research questions were answered. First, among university students, what was the academic impact of COVID-19? Specifically, how did the transition into virtual learning affect student academics during the spring 2020 academic semester? Second, did university students experience professors with poor digital literacy, and did this illiteracy impact professor-student rapport? Third, …

Turning The Page: A Design Thinking Approach To Increasing Literacy Advocacy In West Alabama, Justin C. Walters

Masters Theses

Through the problem/solution lens of design thinking, this research critically analyzes the promotional activities and materials used by the Literacy Council of West Alabama (LCWA) to determine their effectiveness in reaching both functionally illiterate populations as well as the fully-literate population aiming to work the advocacy front with this nonprofit organization. Qualitative data was gathered through the utilization of a web heuristic evaluation, as well as the evaluation of current marketing materials for LCWA; these insights were used to guide the design and creation of new print and digital marketing materials for the organization. Results of this research aimed to …

Design Your Career - Design Your Life, Joshua R. Beal

Masters Theses

This research investigates the current plague of unemployment and underemployment that nearly half of qualified individuals in the field of Visual Communications are met with after graduation. Students who major in this field dedicate a tremendous amount of time, money, and energy toward developing a broad skillset that resolves critical matters of communication through visual solutions. Research has demonstrated that despite conditions that are subject to ongoing change of economy, industry, and marketplace there are contributing factors that must be addressed to overcome un/underemployment regardless of circumstances. These include an underdeveloped network of professional contacts, deficiency in recognizing or responding …

Where Is God In Symbolic Exchange? A Theo-Semiological Analysis Of The Sons Of Anarchy, Alex Justin Holguin

Masters Theses

This thesis attempts to uncover the religious nature of communication by re-visioning and situating French psychoanalyst Jacques Lacan’s theory of communication within a Christian theological context. By critically engaging Lacan’s theoretical concepts of the Imaginary, the Symbolic, and the Real within this context, the thesis is able to access the intersection of rhetorical semiotics, psychoanalysis, and Christian theology to have a more fruitful understanding of how meaning is exchanged between subjects. Lacan’s inter-disciplinary affirmation of rhetoric and psychoanalysis has been able to produce incredible explanatory potential for how meaning, as the bedrock of speech and communication, operates through the psyche …

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …

For Better, Or For Worse: Photographing In A Digitally Cluttered Crowd, Dale L. Carty Ii

Masters Theses

In recent years, smartphones have been utilized to photograph treasured moments. However, some are unaware they are distracting others in events such as weddings. The distracting smartphone user could potentially obstruct professional wedding photographers and hinder them from capturing priceless shots. The purpose of this thesis is to research the motive behind the addictive nature of smartphones and potentially decrease the number of smartphone pictures taken during the wedding ceremonies. The goal of this study is to bring awareness to the problem and to create a mobile application, which could then reduce the intrusiveness of smartphones during weddings. The researcher …

Being Vicariously Criminal: Sherlock Holmes' Dualistic Nature As A Placebo For Degeneracy, Elizabeth Fisher

Masters Theses

During the late nineteenth and early twentieth centuries, a fear of degeneracy, or breakdown of social, cultural and moral understandings, was spreading through late-Victorian England. With the rise of a growing middle class in late-Victorian England, and the increased opportunities for self-improvement, the distinct class lines that separated the upper class from the middle and lower classes in society started to break down. As the class boundaries that had been in place for so long were dissolving, the criminal activities that had previously been relegated to the lower classes were spreading across those increasingly blurred class lines. The concept of …

Vendorgraphs - Data Visualization, Samuel Park

Masters Theses

Creating a data visualization solution for automotive dealers to enhance sales performance. As many auto dealers use over 20 vendors per store, it is very difficult to keep track of vendor performance. Therefore, auto dealers need a tool that explains vendor performance through visual charts and graphs. VendorGraphs will meet this need.