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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler
Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler
Libraries
Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.
Exploring The Effect Of Cultural Sensitivity In Public Relations Campaigns, Amanda N. Christian
Exploring The Effect Of Cultural Sensitivity In Public Relations Campaigns, Amanda N. Christian
Senior Honors Projects, 2020-current
This study examines the importance of perceived cultural sensitivity on consumer attitudes and intent to support. Participants were randomly assigned to campaign messaging with a perceived high level of cultural sensitivity or a perceived low level of cultural sensitivity. Findings reveal that higher perceived levels of culturally sensitive messages generate more positive attitudes and increase the willingness of consumers to demonstrate supportive communication and intent to purchase. Other hypotheses comparing the response between two groups—self-identifying Hispanic and non-Hispanic respondents— aimed to distinguish the role origin plays in determining how important cultural sensitivity is to the perception of the organization. These …
Engagement Behaviors On Social Media In Higher Education: Content Analysis Study On Facebook Pages Of 12 Universities, Caroline E. Jessup
Engagement Behaviors On Social Media In Higher Education: Content Analysis Study On Facebook Pages Of 12 Universities, Caroline E. Jessup
Senior Honors Projects, 2020-current
This study provides insight into factors that influence audience engagement behaviors on the official Facebook pages of higher education institutions. Many current and prospective students at universities, as well as recent alumni, are looking at Facebook as a way to gather information and build trust with colleges. Similarly, organizations such as universities see social media as the most effective way to reach their publics and build relationships with them. However, there is little literature that illustrates what factors such as inclusion of pictures, hashtags, hyperlink and even size and region of university affect audience engagement on Facebook. A content analysis …
Public Relations Promotion To Advance Child Reading And Literacy, Rosemarie Mcginty
Public Relations Promotion To Advance Child Reading And Literacy, Rosemarie Mcginty
Senior Honors Projects, 2010-2019
A literacy event was held on JMU's campus in order to increase literacy in Harrisonburg children. This article goes through the campaign process, from planning the event to the evaluation. Third grade children were able to benefit from this event and the learning experience is documented here.
To Expel, Or To Not Expel? An Analysis Of James Madison University's Crisis Communication And Response To Sexual Assault, Julie M. Hirschhorn
To Expel, Or To Not Expel? An Analysis Of James Madison University's Crisis Communication And Response To Sexual Assault, Julie M. Hirschhorn
Senior Honors Projects, 2010-2019
Over the past decades, there have been several communication crises domestically and internationally. The public relations team behind each company, organization or public figure handles each crisis in a unique fashion. Some crisis management techniques work to rebuild the image of the organization effected, while other strategies fail to produce the desired outcome. It is important to study the practice of crisis management and crisis communication to understand how public relations teams operate in times of pre-crisis, crisis, and post-crisis, as well as how they improve internal and external communications with the significant affected publics. This project will focus on …
"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose
"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose
Senior Honors Projects, 2010-2019
As the nation’s only original re-creation of Shakespeare’s indoor theater, The American Shakespeare Center plays a lead role in its local area of Staunton, Virginia. The organization boasts a prominent following in the theatre and on Facebook; however, its remaining social media accounts have been stuck in the Renaissance. In November 2014, the ASC got an update in the form of a new cast member—the “What’s Your Shakespeare Personality?” quiz and web based application. Using extensive research into local demographics, audience and arts trends and social media usage, this project sought to assist the organization in the application’s launch and …
Google Glass And Public Relations: The Use Of Optical Head-Mounted Displays In Building Dialogue, Daniel W. Vieth
Google Glass And Public Relations: The Use Of Optical Head-Mounted Displays In Building Dialogue, Daniel W. Vieth
Senior Honors Projects, 2010-2019
The field of public relations is almost always on the forefront of new communication technologies, such as Web 2.0, social networking, and now “wearables.” One prominent example of an emerging wearable technology is Google Glass, an optical head-mounted display (OHMD) that was released in a large-scale beta version by Google Inc. from April of 2012 until January of 2015, with a future commercial version on the way. Using a qualitative content analysis to explore how the current and potential use of Google Glass complies with the tenets of the dialogic theory, this study found that OHMDs have the potential to …
Best Practice Strategy: Speak With One Voice, Sabina Jalilova
Best Practice Strategy: Speak With One Voice, Sabina Jalilova
The Journal of Conventional Weapons Destruction
In this article, the Public Relations Officer of ANAMA discusses how successful communication with the public has been critical to the success of the mine action program in Azerbaijan. As part of its public-relations efforts in 2006, ANAMA organized a mine-action workshop for local journalists.