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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
U.S. State Education Agencies’ Use Of Twitter: Mission Accomplished?, Yinying Wang
U.S. State Education Agencies’ Use Of Twitter: Mission Accomplished?, Yinying Wang
Educational Policy Studies Faculty Publications
This study examined how Twitter was used by all U.S. state education agencies (SEAs) for public engagement in education. Drawing on the ecological model of communication, this study analyzed the latest 71,913 tweets from 40 SEAs that had official Twitter accounts. The results of correlation analysis indicate no significant relationship between the SEAs’ presence on Twitter and the SEAs’ targeted Twitter users, denoting that the SEAs’ well-intentioned efforts in communicating with stakeholders and the public by using Twitter might fall short of the public’s preferable medium for receiving information. In addition, the results of content analysis suggest that the SEAs …
Twitter As A Marketing Tool For Libraries, Laura Carscaddon, Kimberly Chapman
Twitter As A Marketing Tool For Libraries, Laura Carscaddon, Kimberly Chapman
University Library Faculty Publications
Libraries are using Twitter for a variety of communication purposes. Some libraries use it to listen to what their customers are saying about the library. Steven Bell states that Twitter is a “golden opportunity to connect with members of the library community.” (Bell, 2012) Some libraries use Twitter to make connections to people and organizations within their communities to build community online. (Gunton & Davis, 2012) Some libraries use Twitter to promote programs and services, including those of the library, but also those of other organizations. Twitter can be an excellent way to learn what your customers are thinking, to …