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Social and Behavioral Sciences Commons

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2003

Internet

East Tennessee State University

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Full-Text Articles in Social and Behavioral Sciences

Depictions Of Ethnicity And Gender On The Front Pages Of College And University Websites., Mackenzie Blair Frazier May 2003

Depictions Of Ethnicity And Gender On The Front Pages Of College And University Websites., Mackenzie Blair Frazier

Electronic Theses and Dissertations

This study examined how women and men and people of different ethnicity are represented in the photographs found on the front screens of websites of colleges and universities offering four-year degrees and above in the United States. A content analysis analyzed 1,677 images of men and women found on the front pages of 412 colleges and university websites. A six-point Body Index Scale coding instrument was used to determine if emphasis was placed on the face or the body of the human image, determined through an analysis of where the images were cropped.

Frequencies of men and women were moderately …