Social and Behavioral Sciences Commons^™

Influence Of Consumers' Online Decision-Making Style On Comparison Shopping Proneness And Perceived Usefulness Of Comparison Shopping Tools, Young Park, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

Applications to support online comparison shopping are expected to become increasingly available to consumers. However, not all consumers equally engage in online comparison shopping and, thus, would not necessarily benefit from such tools. The study proposes that the perceived usefulness of comparison shopping tools depends on consumers‟ comparison shopping proneness, which in turn is influenced by consumers‟ online decision-making styles. An online survey using a consumer research panel was conducted to test the hypotheses in the context of travel comparison shopping tools. The results suggest that some consumer decision-making style dimensions influence comparison shopping proneness while others have no influence. …

Consumers' Difficulty With Learning By Analogy Of Really New Products: Selection Criteria Of Effective Analogies, Amina Ait El Houssi

Faculty of Commerce - Papers (Archive)

Research in marketing and consumer behavior has suggested that analogies may be useful to enhance consumer learning of really new products. However, mixed results on the effectiveness of analogies have also been found indicating the risk of communication failure. In this paper several aspects of analogical thought that may negatively influence the use of analogies as learning devices for really new products are identified. For effective use of consumer learning by analogy of really new products several criteria are proposed for the selection of an appropriate analogy. In an exploratory study these criteria are used to find explanation for the …

What Motivates Consumers To Write Online Travel Reviews?, Kyung Hyan Yoo, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

The Web provides a fertile ground for word-of-mouth communication and more and more consumers write about and share product-related experiences online. Given the experiential nature of tourism, such first-hand knowledge communicated by other travelers is especially useful for travel decision making. However, very little is known about what motivates consumers to write online travel reviews. A Web-based survey using an online consumer panel was conducted to investigate consumers' motivations to write online travel reviews. Measurement scales to gauge the motivations to contribute online travel reviews were developed and tested. The results indicate that online travel review writers are mostly motivated …

A World Of Flux Requires Information Literacies In The Community And Workplace, Lynda S. Kriflik, George K. Kriflik

Faculty of Commerce - Papers (Archive)

This paper outlines two studies that explored alternative methodologies that assisted individuals to identify and critically reflect on their preferred way of being. Central to both studies is the importance of critical reflection as the pathway to fully informed decisions. In one study the researcher explored how managers considered information issues that influenced their leadership style, including the risks that stem from individual attitudes and actions. The other explored consumer reactions to food system risk and the information desired to reduce such risk. Both studies highlight the need to facilitate the enhancement of information literacies in the workplace and in …

The Limitations Of Consumer Response To Csr: An Empirical Test Of Smith's Proposed Antecedents, Alan Pomering, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

Despite an increase in consumer expectations for business to do more for society than deliver on economic conditions and many firms' increasingly adopting socially-responsible stances, marketplace behaviour highlights a gap between what consumers report they expect from firms and what they are prepared to reward. In an effort to rationalise this gap, Smith (2000) has proposed three limits on consumers' ability to respond to firms' socially-responsible practices, or corporate social responsibility (CSR). Based on a study in Australia's retail banking sector, a high-contact service context, this paper empirically tests Smith's three proposed limits to consumers' CSR response. Key findings include …

Process Flow Mapping Of Consumers In A High Involvement Service Purchase Process: An Exploratory Study, Robert G. Grant, Elias Kyriazis

Faculty of Commerce - Papers (Archive)

This paper reports on an exploratory study undertaken to deal with the intricacy of consumer behaviour in a buying process for a complex high involvement service bundle spanning both offline and online channels. A key finding is that consumers switch repeatedly between online and offline channels and between different types of information source to satisfy their search needs. This offers a challenge for communications management if organisations wish to add customer value by minimising their customer time and effort search costs. Prior online channel research has not acknowledged off-line information complementarity for complex high involvement search. Travel agents and principal …

Diffusion Of Internet Banking Amongst Educated Consumers In A High Income Non-Oecd Country, Cedwyn Fernandes, Raed Awamleh

Faculty of Commerce - Papers (Archive)

This study analyses the internet banking channels and service preferences of educated banking consumers in the UAE and examines the factors influencing the intention to adopt or to continue the use of internet banking among both users and non users of internet banking.

It is shown that although the banking sector in the UAE is a regional leader, internet banking in the UAE is yet to be properly utilized as a real added value tool to improve customer relationship and to attain cost advantages. The Technology Acceptance Model (TAM) was used to identify factors influencing the intention to adopt and …