Social and Behavioral Sciences Commons^™

The Effects Of Social Media Marketing On Consumer Behavior, Katelin Schuiteman

Communication Senior Capstone Projects

Social media has drastically changed consumer behavior, revolutionizing the way businesses engage with their audiences. This paper explores the impact of social media marketing on consumer decision-making processes and the transformation brought about by digital marketing strategies on social media platforms. The literature review considers the significance of personalized advertising, the vulnerability of younger demographics to marketing tactics, and the emergence of influencer marketing as a powerful tool for brand promotion. Looking at insights in communication theory and marketing research, the paper underscores the vital role of engagement, community-building, and content personalization in successful social media marketing campaigns. Comparing the …

Psychoactive Substances Consumers Among High School Students: Detection And Intervention, Rebeca Thelma Martínez Villarreal, Alan Fernando García Martínez, Irma Cecilia Rico Ramírez, Brenda Elizabeth Salas Herrera, Claudia Cecilia Salazar Garza

Research Symposium

Purpose: Identify and treat psychoactive substances consumers (PSC) among high school students at Universidad Autónoma de Nuevo León (UANL); México.

Description: A two-phase program (detection and intervention) was designed. Phase one included urine drug testing (UDT) either from direct aleatory sampling or referrals from within university departments under informed consent.

Phase two for positive PSC, included an interview for psychological needs identification and cognitive behavioral intervention planning.

Between 2017 and 2019, 490 UDT were performed. Results showed 235 PSC (47.9%), 86.4% were males (203) and 13.6% females (32).

Most detected substance was cannabis: 218 students (92.7%); less frequent substances detected …

The Clash Between Luxury Brands And The Environment, Antoinette Harkness

Honors College Theses

ABSTRACT

Luxury brands are known for their high end material, craftsmanship, quality, materials, exclusive designs and high cost. Luxury attracts the eye of all consumers, especially young consumers that desire to be a true luxury consumer. As luxury companies try to appeal to the masses, with plenty of inventory but at what cost? Luxury brands are polluting our environment, as the textile and apparel industry is currently the second leading polluter in the world. Sustainable fashion is an all inclusive term describing products, processes, activities and actors aiming to achieve a carbon-neutral fashion industry, built on equality, social justice, animal …

Protecting Low-Income Consumers In The Era Of Digital Grocery Shopping: Implications For Wic Online Ordering, Qi Zhang, Priyanka Patel, Caitlin M. Lowery

Community & Environmental Health Faculty Publications

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is now expected to allow participants to redeem their food benefits online, i.e., via online ordering, rather than only in-store. However, it is unclear how this new benefit redemption model may impact participants’ welfare since vendors may have an asymmetric information advantage compared with WIC customers. The WIC online ordering environment may also change the landscape for WIC vendors, which will eventually affect WIC participants. To protect WIC consumers’ rights in the new online ordering model, policymakers need an appropriate legal and regulatory framework. This narrative review provides that …

An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid

Electronic Theses and Dissertations

Alcohol sponsorship of women’s professional hockey in North America began in 2019, yet men’s professional hockey has received financial support from alcohol brands for decades. The purpose of this thesis was to examine consumer perceptions of sponsorship authenticity as they relate to beer sponsorship of professional men’s and women’s hockey leagues. Moreover, this study examined the differences of gender on perceptions of authenticity towards the two alcohol and sport sponsorships, as well as two correlations: first, between alcohol consumption and sponsorship authenticity, and second, between attitudes towards alcohol sponsorship and sponsorship authenticity. A quantitative, cross-sectional design was utilized, and its …

Consumers’ Preferences And Willingness To Pay For Value-Added Dairy Products In Kentucky - Considering Price, Provenance, And Environmental Product Attributes, Favour E. Esene

Theses and Dissertations--Agricultural Economics

Many medium and smaller dairies are shifting to various kinds of value-added products that may expand in demand nationally aside from fluid milk. This study uses a latent class logit model to investigate the heterogeneity of consumer preferences and willingness to pay for dairy value-added products across four latent classes considering different local and environmental sustainability labels. The dairy products examined for this research are butter, cheese, yogurt, and ice cream. This research revealed that younger consumers, especially those that reside in rural areas, always pay attention to product attributes when they shop for dairy products, mostly the local state …

Consumers’ Subjective Well-Being In Brazil: Suggested Extensions For Researching A Market With Continental Dimensions, Igor De Jesus Lobato Pompeu Gammarano

Markets, Globalization & Development Review

This commentary starts by recognizing, in the lead article of this issue, the importance of studying empirically the relationships between marketplace activities and consumers' perceived subjective well-being in Brazil. The commentary then presents a number of ways in which future research studies of this type can be strengthened, in terms of geographical coverage, methods employed and analytical-interpretive tools used. The commentary also offers literature links to a variety of consumption modes, from minimalist to hedonic; pointing out that subjective well-being is influenced by these styles/modes of consumption.

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim

Integrated Strategic Communication Faculty Publications

This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …

New England’S Underutilized Seafood Species: Defining And Exploring Marketplace Potential In A Changing Climate, Amanda Davis

Masters Theses

New England’s seafood industry has been searching for opportunities to diversify their landings and build resilience as it faces socio-economic challenges from a changing climate. Developing markets for underutilized species is one way the New England community could help their seafood industry build resilience. This thesis identified New England’s underutilized fish species and explored their marketplace potential by examining their availability in a changing climate, current availability to consumers, and consumers’ responses. In Chapter I, I account how New England’s seafood preferences have changed over time. In Chapter II, I identify New England’s seven underutilized seafood species: 1) Acadian redfish …

News - Digital Library Of Georgia, Mandy L. Mastrovita

Georgia Library Quarterly

No abstract provided.

Early Covid-19 Impacts On Food Retail And Restaurants: Consumer Perspectives From Vermont, Emily H. Belarmino, Farryl Bertmann, Thomas Wentworth, Erin Biehl, Roni Neff, Meredith T. Niles

College of Agriculture and Life Sciences Faculty Publications

The novel coronavirus (COVID-19) pandemic has affected people worldwide, disrupting food access and security. To understand how food systems and security are impacted during this pandemic, an online survey was launched in Vermont from March 29th - April 12th, 2020 (less than a week after the Governor’s Stay Home/Stay Safe order). A total of 3,219 Vermonters responded, and nearly half provided written remarks in response to open-ended questions about worries or general comments. This brief summarizes survey findings and respondent comments about food retail and restaurants. We use quantitative data to understand the frequency of beliefs and behaviors, and qualitative …

Experience Of Japan: Improving The Quality Of Tourism Services, N. T. Fayzibaeva

International Relations: Politics, Economics, Law

The development of international tourism against the backdrop of improving small business and private entrepreneurship in Uzbekistan has led to the fact that in practice in the international tourism market of the country, hotels of different levels of comfort are now offered at different price categories. This article analyzes the experience of Japan, which is currently at a high level to improve the quality of the proposed tourist product to their consumers.

Australian Consumers Are Willing To Pay For The Health Star Rating Front-Of-Pack Nutrition Label, Sheri L. Cooper, Lucy M. Butcher, Simone D. Scagnelli, Johnny Lo, Maria M. Ryan, Amanda Devine, Therese A. O’Sullivan

Research outputs 2014 to 2021

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. The Australia and New Zealand Ministerial Forum on Food Regulation has supported the recommendations set out in the 2019 Health Star Rating System Five Year Review Report. Specifically, the forum supported, in principle, Recommendation 9, to mandate the Health Star Rating if clear uptake targets were not achieved while the system is voluntary. Given that mandatory labelling is being considered, it is important to investigate how much consumers value the Health Star Rating in order to understand potential consumer uptake and inform industry. The aim of this study was to assess …

An Analysis Of Environmentally Conscious Decision Making And The Influence Of Income And Policy In Washington State, Grace Mckenney

Global Honors Theses

Everyday environmentally conscious decisions such as recycling, composting, buying sustainable food, or driving an electric car, are becoming more prevalent in major cities of the United States and the world. As environmental degradation increases and people are negatively impacted, policy makers have begun to create public policies to address these growing environmental concerns. However, not all peoples are impacted the same, and not all policies are equitable. Therefore, the purpose of this project was to determine first, if income played a role in the making of environmentally conscious consumer decisions, and second, if policy makers thought the same. Through quantitative …

Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea, Tae-Im Han

STEMPS Faculty Publications

The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was …

Quality Function Deployment Method And Its Application On Wearable Technology Product Development, Mir Salahuddin

LSU Master's Theses

The purpose of this thesis was to investigate consumers and product developer’s expectations of wearable technology products in the context of the Quality Function Deployment (QFD) framework. The specific objectives were to: 1) Explore the quality features that consumers consider most important when purchasing wearable technology product. 2) Explore the technical features product developers consider most important in the development of wearable technology. 3) Identify the technical features that wearable technology product developers need to focus on to meet the customer requirements.

The Qualtrix online survey system was used to collect demographic, quantitative and essay length written responses from participants. …

An Exploration Of Values Among Consumers Seeking Treatment For Borderline Personality Disorder, Simone Mohi, Frank P. Deane, Anne Bailey, Dianne M. Mooney-Reh, Danielle L. Ciaglia

Faculty of Social Sciences - Papers (Archive)

Background

Consumer feedback identifies a new challenge in the treatment of borderline personality disorder (BPD) is to address the discrepancy between clinical treatment targets and the more personally meaningful goals people are seeking in treatment. This highlights the need to increase clarification of people’s values and link these to therapy goals. The current study explores ways in which individuals with BPD identify with values across key life domains.

Methods

At initial assessment 106 consumer participants attending an outpatient clinic for the treatment of BPD completed the Personal Values Questionnaire by Blackledge and colleagues. This 90-item measure asks participants to respond …

Attitudes Of Canadian Citizens Toward Farm Animal Welfare: A Qualitative Study, Jeffrey M. Spooner, Catherine A. Schuppli, David Fraser

David Fraser, PhD

As part of a larger project to determine if there are animal-welfare-related values shared by some commercial food–animal producers and non-producers in Canada, open-ended, semi-structured interviews were conducted to elicit opinions about animal welfare among 24 urban and rural residents not involved in commercial animal production. All participants possessed a self-described interest in food animal well-being and were therefore assumed to represent the views of Canadian non-producers most apt to engage in efforts to shape the animal welfare policies of governments and businesses. Participants described animal welfare in moral or ethical terms, expressed virtually unanimous support for animals having access …

Covering The Care: Cost Sharing Reductions In Nh, Jo Porter, Lucy C. Hodder

Law Faculty Scholarship

This brief uses national data to describe the NH population who received Cost Sharing Reductions for coverage on the NH Marketplace.

Persuasive Systems Design Features In Promoting Medication Management For Consumers, Khin Than Win, Judy Mullan, Sarah Katherine Howard, Harri Oinas-Kukkonen

Faculty of Engineering and Information Sciences - Papers: Part B

Medication safety continues to be a growing concern in the healthcare industry. Providing medication information to consumers and supporting self- management would help to reduce medication errors and to increase medication adherence. This paper reviews the persuasive systems design features used in current medication management applications for consumers. A database search was conducted to identify relevant articles, which were then reviewed using the Persuasive Systems Design model as a framework for analysis. The results highlighted the applicability of these features for the medication management information systems available to consumers. Primary task support and Dialogue support categories were highly cited in …

Robert Parker’S Wine Advocate And The Consequential Pricing Of Provençal Wines, Gweneth Marter

Scripps Senior Theses

Robert Parker is an esteemed, somewhat controversial wine-critic. Since 1978, Parker has assigned every wine he tastes a score between 50 and 100. He uses this method to communicate to both consumers and producers his opinion of the quality, taste, and aging potential of the wine. Between the years 2005 and 2015, Robert Parker graded 115 wines from the French region of Provence. The goal of this thesis is to determine whether and to what extent Robert Parker’s grades affect the price of wine. Through descriptive statistics and regression analysis of Robert Parker’s grade and year of production on the …

Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble

Journal of Applied Communications

The unique health benefits of blueberries have increased consumers’ demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers’ growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers’ health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers’ perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to provide …

The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff

Honors Theses

An individual’s social position shapes taste culture as it pertains to fashion and branding. The purpose of this research is to develop more knowledge on who or what social factors are driving consumer’s perception of the brands they want, or don’t want to buy. The perspective of consumption seems to transcend self-interest alone and this thesis aims to analyze the extension of that transcendence. Brands are not merely relating to consumers through a relationship of functional need, but also interfere and are driven by social relationships between consumers. There is evidence that suggest that consumers might interact with brands that …

The Challenge Of Adverse Selection To Domestic Seafood Markets In Vietnam: Assessing Consumer Demand And Supply-Side Policy Options, Eliot Martin

Independent Study Project (ISP) Collection

The Vietnamese seafood industry has grown rapidly over the past few decades, largely rallying behind huge foreign demand. Institutions surrounding the production and processing of seafood for export have supported efforts to implement reliable regulations and eco-label certifications in line with demand for safe, environmentally friendly, and otherwise high quality products. No comparable efforts exist in the domestic market. Adverse selection is identified as the core problem with the lack of higher end goods on the domestic market, resulting from asymmetric information between producers and consumers, as well as moral hazard between actors in the supply chain. This study finds …

Young People In The Global North: Environmental Heroes Or Pleasure-Seeking Consumers, Elyse R. Stanes, Natascha Klocker

Faculty of Social Sciences - Papers (Archive)

Young people in the Global North have disparate identities in relation to environmental sustainability; they are purportedly more knowledgeable and concerned about the environment and climate change than older generations, but are also typecast as leaders of a hedonistic consumer culture. This chapter undertakes a critical review of the key research trajectories across geography, youth studies, and the social sciences that pertain to young people, consumption, and environmentalism. It draws on recent research that has sought to complicate the positioning of contemporary young people as either "hedonistic consumers" or "environmental heroes." The reality, for many young people, lies in between …

Recovery From Borderline Personality Disorder: A Systematic Review Of The Perspectives Of Consumers, Clinicians, Family And Carers, Fiona Y. Ng, Marianne E. Bourke, Brin F. S Grenyer

Faculty of Social Sciences - Papers (Archive)

Purpose Longitudinal studies support that symptomatic remission from Borderline Personality Disorder (BPD) is common, but recovery from the disorder probably involves a broader set of changes in psychosocial function over and above symptom relief. A systematic review of literature on both symptomatic and personal recovery from BPD was conducted including the views of consumers, clinicians, family and carers. Materials and Methods A PRISMA guided systematic search identified research examining the process of recovery from BPD. Longitudinal studies with a follow-up period of five or more years were included to avoid treatment effects. Results There were 19 studies, representing 11 unique …

Consumers' Responses To Front-Of-Pack Labels That Vary By Interpretive Content, Zenobia Talati, Simone Pettigrew, Bridget Kelly, Kylie Ball, Helen Dixon, Trevor Shilton

Faculty of Social Sciences - Papers (Archive)

Previous research has shown that front-of-pack labels (FoPLs) can assist people to make healthier food choices if they are easy to understand and people are motivated to use them. There is some evidence that FoPLs providing an assessment of a food's health value (evaluative FoPLs) are easier to use than those providing only numerical information on nutrients (reductive FoPLs). Recently, a new evaluative FoPL (the Health Star Rating (HSR)) has been introduced to Australia and New Zealand. The HSR features a summary indicator, differentiating it from many other FoPLs being used around the world. The aim of this study was …

The Big Economic Development Project Question: Is It New Revenue Or A Spending Transfer?, Paul Harris, Ronald Berkebile, Julia Martin, Larry Filer

Economics Faculty Publications

Most local governments pursue some degree of economic development activity to strengthen their economy by adding jobs and generating tax revenue. Witness the growth in tax increment financing, property tax abatements, tax credits, and exemptions for economic development. These state and local incentives totaled more than $80 billion in 2012. Economic development projects can represent a significant boon for a local economy. Estimating how much money they might generate, however, is not as easy as it initially seems, and jurisdictions can receive far less net new revenue than developers predict. Most consumers have finite incomes, which limits their discretionary spending. …

Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes

Theses and Dissertations

Sociologists have made many contributions to the current understanding of markets. In spite of these contributions, individuals and market practices in sociology are generally overlooked, but both are important because individuals and their practices give markets their form. By overlooking market practices, sociologists disregard two of the most important forces within markets, distribution and marketing. These oversights significantly reduce our ability to understand how modern economic markets operate. Thus, the focus of this study is centered on market actions of independent hip-hop music artists and consumers of hip-hop music especially in regards to music distribution technology. Data was collected via …