Social and Behavioral Sciences Commons^™

Factors Influencing Producer Propensity For Data Sharing & Opinions Regarding Precision Agriculture And Big Farm Data, Michael H. Castle, Bradley D. Lubben, Joe D. Luck

Department of Agricultural Economics: Presentations, Working Papers, and Gray Literature

With its tremendous success by notable companies in varying industries, “big data” has become a hard-to-miss phrase and many believe its usage in agriculture is the future of the industry. However, the potential benefits of using big data come with just as many challenges, ranging from not knowing how to make use of it, to the debate over who owns and has access to it. A survey asking for producers’ opinions on precision agriculture technologies and big farm data was distributed to a sample of agricultural producers across Nebraska. A Poisson regression was used to determine the factors influencing propensity …