Social and Behavioral Sciences Commons^™

Messages To Homemakers As Consumers Regarding Food Preparation As Conveyed By Women's Magazines 1947-1986, Carmen Dobson Steggell

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to define the messages related to food preparation that are conveyed by women's magazines to homemakers as consumers during the post-World War II period, and to analyze any changes of those messages over time. A content analysis of food related articles and advertisements in representative issues of Ladies' Home Journal and Good Housekeeping magazines from 1947 to 1986 was conducted. Both manifest and latent content were coded and agreement between the two measures was analyzed.

Of eighteen messages defined, five were found to account for 78.9 percent of the messages conveyed,. The five messages, …

A Study Of The Work Of The Cache County Consumers Council During 1934-1936, J. Stanford Larson

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Riding the crest of the torrent of verbal altruism which flooded in the New Deal came a malnurtured little fellow, the consumer - the same timid, mistreated, gullible little fellow with the battered derby hat whom cartoonists have so aptly pictured on the stool peering meekly over the counter at the big bruiser, the producer, who stood behind it. Put now he was to be such rejuvenated personage. The hair shirt in which one writer has so smartly dressed him was to be miraculously transformed into finest armor of an impregnable protective alloy which was to be composed of numerous …