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Selected Works

2012

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Articles 571 - 600 of 2698

Full-Text Articles in Social and Behavioral Sciences

Marketing Measurement Revolution: The C-Oar-Se Method And Why It Must Replace Psychometrics, John R. Rossiter Sep 2012

Marketing Measurement Revolution: The C-Oar-Se Method And Why It Must Replace Psychometrics, John R. Rossiter

John Rossiter

Purpose – New measures in marketing are invariably created by using a psychometric approach based on Churchill’s “scale development” procedure. This paper aims to compare and contrast Churchill’s procedure with Rossiter’s content-validity approach to measurement, called C-OAR-SE. Design/methodology approach – The comparison of the two procedures is by rational argument and forms the theoretical first half of the paper. In the applied second half of the paper, three recent articles from the Journal of Marketing (JM) that introduce new constructs and measures are criticized and corrected from the C-OAR-SE perspective. Findings – The C-OAR-SE method differs from Churchill’s method by …

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Dimension-Based Versus Relation-Based Brand Name Design: A Test Of Different Psycholinguistic Theories, Tobias Langner, Franz-Rudolf Esch, John R. Rossiter Sep 2012

Dimension-Based Versus Relation-Based Brand Name Design: A Test Of Different Psycholinguistic Theories, Tobias Langner, Franz-Rudolf Esch, John R. Rossiter

John Rossiter

Conveying distinctive and coherent brand associations is a key concern of modem brand management. Brands with a concise, consumer-relevant, and unique brand image are preferred by consumers. This study considers the contribution brand names can provide to building customer based brand equity. Recent cognitive theories of conceptual combination fonn the theoretical basis for analyzing consumer reactions toward brand names. Following these theories, three techniques to integrate brand name and product are developed. Reaction time measurements and association tests show that the techniques presented are an effective and efficient means to convey a brand's image.

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Physically Attractive Presenters And Persuasion: An Experimental Investigation Of Alternative Explanations For The "Patzer Effect", Sandra Praxmarer, John R. Rossiter Sep 2012

Physically Attractive Presenters And Persuasion: An Experimental Investigation Of Alternative Explanations For The "Patzer Effect", Sandra Praxmarer, John R. Rossiter

John Rossiter

This experiment was designed to test alternative explanations for the powerful positive effect of the presenter’s facial attractiveness on persuasion found by Patzer (1985). The explanations tested are: (a) a “conscious Patzer effect” whereby the attractiveness of the presenter prompts conscious cognitive-response inferences about the presenter’s expertise and trustworthiness; (b) a “subconscious Patzer effect” whereby attractiveness persuades via beliefs about the presenter’s expertise and trustworthiness but without conscious cognitive responses; (c) an “affect transfer effect” whereby attractiveness increases liking of the presenter which in turn transfers to a more favorable attitude toward the brand; and (d) a “role-model identification effect” …

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A New C-Oar-Se-Based Content-Valid And Predictively Valid Measure That Distinguishes Brand Love From Brand Liking, John R. Rossiter Sep 2012

A New C-Oar-Se-Based Content-Valid And Predictively Valid Measure That Distinguishes Brand Love From Brand Liking, John R. Rossiter

John Rossiter

This article provides a new, C-OAR-SE-based, contrastive measure that distinguishes “brand love” from “brand liking.” The new measure is tested in an empirical study conducted among German university students about brands of products that they buy in four diverse product categories. From a consumer perspective, the incidence of consumers who have a loved brand in the category was found to be only 17% for laundry detergent, 18% for coffee, and 26% for computers, peaking at 45% in the fashion clothing category — findings that suggest that over half of young consumers do not acquire the state of brand love. Turning …

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Toward A Valid Measure Of E-Retailing Service Quality, John R. Rossiter Sep 2012

Toward A Valid Measure Of E-Retailing Service Quality, John R. Rossiter

John Rossiter

E-retailers are major players in the field of electronic commerce and their success would seem to depend on service quality, because they are selling the same products that traditional retailers sell. This article critiques Collier and Bienstocks [5] new measure of e-retailing service quality and shows how the stages of e-retailing service quality can be more validly measured by adopting Rossiters [12] C-OAR-SE procedure for scale development. Collier and Bienstock`s measure is insufficiently valid because the measure (1) fails to specify the hierarchical objects that form the construct, and measures the overall object, e-retailing, wrongly by focusing on completed transactions; …

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Not Offering Don't Know Options In Brand Image Surveys Contaminates Data, Sara Dolnicar, John R. Rossiter Sep 2012

Not Offering Don't Know Options In Brand Image Surveys Contaminates Data, Sara Dolnicar, John R. Rossiter

John Rossiter

The aims of this study were (1) to understand the extent to which offering or not offering a Don’t know option has the potential of contaminating survey data, and (2) to investigate the interaction between offering a Don’t know option and the verbalisation of scale points. Results from an experimental study with 196 online panel members indicate that empirical data sets can be contaminated if Don’t know options are not offered to respondents who are unable to to assess an object under study. The maximum extent of data contamination could not be determined because only one product category was examined. …

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Human Capital Externalities, Departmental Co-Authorship And Research Productivity, Frank Neri, Joan Rodgers Sep 2012

Human Capital Externalities, Departmental Co-Authorship And Research Productivity, Frank Neri, Joan Rodgers

Joan Rodgers

Lucas (1988) hypothesised that human capital externalities explain persistent productivity growth and become manifest via interactions between workplace colleagues. Consistent with the first part of this hypothesis, Fox and Milbourne (2006) concluded that an increase in the average level of human capital in Australian economics departments raised the research productivity of departmental members. This paper tests the robustness of this finding by using a direct, rather than a proxy, measure of human capital and confirms the existence of human capital externalities within Australian economics departments. But we go further by investigating the second part of Lucas’ hypothesis. Whilst there are …

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Ranking Australian Economics Departments By Research Productivity, Frank V. Neri, Joan R. Rodgers Sep 2012

Ranking Australian Economics Departments By Research Productivity, Frank V. Neri, Joan R. Rodgers

Joan Rodgers

This study ranks Australian economics departments according to the average research productivity of their academic staff during 1996-2002. It also ranks departments according to the variability of research productivity among their members, the assumption being that, ceteris paribus, the less variable is productivity within a department, the better. Research productivity is found to be highly skewed within all departments. A few departments have high average research productivity because of just one or two highly productive members. However, in general, research productivity is more evenly distributed within those departments that have relatively high average research productivity than within departments with relatively …

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Destination Choice By Young Australian Travellers: A Theoretical Explanation To A Practitioner Problem, Clifford Lewis, Greg Kerr, Alan Pomering Sep 2012

Destination Choice By Young Australian Travellers: A Theoretical Explanation To A Practitioner Problem, Clifford Lewis, Greg Kerr, Alan Pomering

Alan Pomering

Domestic tourism in Australia is in decline. This is particularly the case with young Australian travellers (YATs) who seem to prefer to travel overseas rather than consume domestic tourism experiences. This paper first provides an overview of theories of destination choice which concludes that such models may be inadequate in understanding destination choice on the part of YATs. A conceptual model of destination choice which examines the potential importance of and relationships between ritual, ritual inversion, and fashion is presented, following which an agenda for research is proposed.

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Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering Sep 2012

Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering

Alan Pomering

Despite marketplace polls reporting heightened consumer interest in and support for companies acting in socially-responsible ways, there remains to date little evidence of such consumer support translating into general purchase behaviour. There is a gap in our knowledge regarding which particular socially-responsible behaviours are likely to prove most influential with consumers and be rewarded with supportive purchase behaviour, and how awareness of firms’ commitments to these behaviours is to be brought to consumers’ attention. It appears from the marketplace success of some socially-responsible, or ‘ethical’ brands, such as The Body Shop and recently launched clothing brands such as American Apparel …

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Simulation Down Under, Matthew P. Pepper, Trevor A. Spedding Sep 2012

Simulation Down Under, Matthew P. Pepper, Trevor A. Spedding

Matthew Pepper

This paper provides a brief literature review of the current applications of simulation in Australia. The paper identi-fies areas that use simulation modeling and dynamic tools for growth and improvement, while also highlighting opportunities for future applications of simulation. The simulation applications highlighted in this paper are focused on some of the most significant issues facing Australia today.

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Lean And The Analysis Of Continuous Process Industry Supply Chains, Matthew P.J Pepper, Trevor A. Spedding Sep 2012

Lean And The Analysis Of Continuous Process Industry Supply Chains, Matthew P.J Pepper, Trevor A. Spedding

Matthew Pepper

The lean approach is a well established philosophy in the manufacturing industry. Due to increasingly competitive global markets, the scope of application for this way of thinking is widening, and continually evolving to become suitable for application into new areas - the continous process industry being a key example.

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The Paradoxical Food Buying Behaviour Of Parents: Insights From The Uk And Australia, Gary I. Noble, Sandra C. Jones, Danielle Mcvie, Laura Mcdermott, Martine Stead Sep 2012

The Paradoxical Food Buying Behaviour Of Parents: Insights From The Uk And Australia, Gary I. Noble, Sandra C. Jones, Danielle Mcvie, Laura Mcdermott, Martine Stead

Gary Noble

AbstractPurpose - This article aims to explore the apparent paradox between the nutritional knowledge ofparents of pre-school children and their actual food purchase and preparation behaviour.Design/methodology/approach - Two separate qualitative data collection exercises wereconducted, an exploratory focus group study in the UK and a projective technique study in Australia.Findings - The UK study found that, despite believing that vegetables were good for children'shealth, mothers also perceived that it was extremely difficult to encourage children to eat them. Theresults of Australian study suggest that the purchase of unhealthy "treats" or "bribes" is explainedthrough the concept of "expediency" whereas what this study …

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Sustainable Tourism Marketing: What Should Be In The Mix?, Alan Pomering, Lester W. Johnson, Gary Noble Sep 2012

Sustainable Tourism Marketing: What Should Be In The Mix?, Alan Pomering, Lester W. Johnson, Gary Noble

Gary Noble

When tourism marketers consider how they will manage the marketing activities they wish to direct toward a particular target market, they turn to a framework such as the marketing mix. But what should a contemporary tourism marketing mix include? We consider three popular marketing mix approaches to develop a typology of activities that, we argue, should be in the mix for the tourism marketer, given the specific characteristics of tourism product offers. More importantly, we go one step further to consider how this expanded marketing mix might accommodate the imperative of sustainability by cross-referencing the mix elements with the three …

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Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble Sep 2012

Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble

Gary Noble

There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be a …

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Meeting The Information Needs Of Carers Of Children With Disabilities: A Case For The Use Of Virtual Communities, Elias Kyriazis, Rodney J. Clarke, Gary I. Noble, Jennifer Ann Algie Sep 2012

Meeting The Information Needs Of Carers Of Children With Disabilities: A Case For The Use Of Virtual Communities, Elias Kyriazis, Rodney J. Clarke, Gary I. Noble, Jennifer Ann Algie

Gary Noble

From the initial diagnosis parents of children with a disability need timely and accurate information to effectively manage their child’s condition. Focussing on the findings of a collaborative research project examining the needs of parents of children with a disability (0- 12 years) the study identifies several information related factors adding to parental stress levels. These include a lack of awareness of support services, application processes, and disability specific information. To overcome the limitations of existing information delivery approaches we propose creating a wiki-based virtual community to serve as a user friendly “one-stop shop” for carers . Such a community …

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Investigating Chinese And Australian Student's Awareness And Interpretation Of Csr, And The Influence Of Studying 'Socially Innovative Commerce' Over Time, Zhengfeng Li, Alan A. Pomering, Gary I. Noble Sep 2012

Investigating Chinese And Australian Student's Awareness And Interpretation Of Csr, And The Influence Of Studying 'Socially Innovative Commerce' Over Time, Zhengfeng Li, Alan A. Pomering, Gary I. Noble

Gary Noble

This study compares Chinese students studying in Australia and Australian domestic students on awareness and interpretation of, and attitude and behavioural intention towards the concept of corporate social responsibility (CSR), and the influence on both of studying within an environment termed "socially innovative commerce". While previous research has found that age, gender, and study major of students may influence perceptions of CSR, this rsearch found these variables are not as significant as cultural background. These findings are presented and discussed along with future research directions.

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Utility Of Virtual Communities For `Carers Of Children And Disabilities', Rodney J. Clarke, Elias Kyriazis, Gary I. Noble, Jennifer Ann Algie Sep 2012

Utility Of Virtual Communities For `Carers Of Children And Disabilities', Rodney J. Clarke, Elias Kyriazis, Gary I. Noble, Jennifer Ann Algie

Gary Noble

A pilot study of services for children with disabilities conducted in the Illawarra (Noble et al.2005) identified a basic lack of awareness on the part of parents and carers about available services. In particular, there was a lack of awareness of the availability of different support services, application processes to acquire assistance, information about specific disabilities,and the location of various support services. The study indicated that there was no centralsource of information for parents and carers of children with a disability in the Illawarra. Instead, parents and carers had to learn about these issues by `word of mouth', raising issues …

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Ranking Australian Economics Departments By Research Productivity, Frank V. Neri, Joan R. Rodgers Sep 2012

Ranking Australian Economics Departments By Research Productivity, Frank V. Neri, Joan R. Rodgers

Frank Neri

This study ranks Australian economics departments according to the average research productivity of their academic staff during 1996-2002. It also ranks departments according to the variability of research productivity among their members, the assumption being that, ceteris paribus, the less variable is productivity within a department, the better. Research productivity is found to be highly skewed within all departments. A few departments have high average research productivity because of just one or two highly productive members. However, in general, research productivity is more evenly distributed within those departments that have relatively high average research productivity than within departments with relatively …

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The Effects Of Structure, Communication And Trust Between Marketing And R&D During New Product Development, Elias Kyriazis, Graham Massey Sep 2012

The Effects Of Structure, Communication And Trust Between Marketing And R&D During New Product Development, Elias Kyriazis, Graham Massey

Elias Kyriazis

The ability to effectively manage cross-functional working relationships (CFRs) during innovation is a key success factor in developing successful new products. However, empirical evidence suggests that CFRs during new product development are often problematic, resulting in extremely poor relations between managers, and the development of unsuccessful new products. This paper adds to our existing knowledge on the Marketing/R&D CFR by examining the effects of structural factors, communication behaviours, and interpersonal trust on the dependent variable perceived relationship effectiveness. Our findings reveal that trust has potent positive, direct effects on this CFR. Further, bidirectional communication and quality of communication also have …

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The Effectiveness Of The R&D / Marketing Working Relationship During Npd Projects, Elias Kyriazis Sep 2012

The Effectiveness Of The R&D / Marketing Working Relationship During Npd Projects, Elias Kyriazis

Elias Kyriazis

The complex nature of new product development (NPD) activities within firms often requires high levels of integration between the Marketing function and the Research and Development (R&D) function. The nature of this cross-functional relationship has received considerable research attention with an emphasis on achieving successful departmental integration during NPD projects. This study examines the nature of cross-functional relationships (CFRs) from a micro-management perspective. That is from the perspective of the R&D Manager and the Marketing Manager, continues previous conceptual development by (Anon) that suggested that this working relationship is more complex than previously conceptualised by NPD researchers. By using data …

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Predicting Online Consumer Information Needs Using Heuristics, Robert G. Grant, Rodney J. Clarke, Elias Kyriazis Sep 2012

Predicting Online Consumer Information Needs Using Heuristics, Robert G. Grant, Rodney J. Clarke, Elias Kyriazis

Elias Kyriazis

This paper proposes a new approach to online behaviour modelling based on heuristic patterns of behaviour. Such patterns of behaviour reflect the consumer’s needs and limited information processing capabilities enabling more effective serving of information relevant to the consumer’s needs in real time. Using website interactivity or data exchange with consumers through a purchase process offers previously untapped opportunities for value cocreation. The paper concludes with an outline of the requisite research to implement a realtime, needs-based information serving system and the theoretical advances that are likely to be gained from such research.

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Utility Of Virtual Communities For `Carers Of Children And Disabilities', Rodney J. Clarke, Elias Kyriazis, Gary I. Noble, Jennifer Ann Algie Sep 2012

Utility Of Virtual Communities For `Carers Of Children And Disabilities', Rodney J. Clarke, Elias Kyriazis, Gary I. Noble, Jennifer Ann Algie

Elias Kyriazis

A pilot study of services for children with disabilities conducted in the Illawarra (Noble et al.2005) identified a basic lack of awareness on the part of parents and carers about available services. In particular, there was a lack of awareness of the availability of different support services, application processes to acquire assistance, information about specific disabilities,and the location of various support services. The study indicated that there was no centralsource of information for parents and carers of children with a disability in the Illawarra. Instead, parents and carers had to learn about these issues by `word of mouth', raising issues …

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How To Tame A Wild Tongue: Language Rights In The United States, Panayota Gounari Sep 2012

How To Tame A Wild Tongue: Language Rights In The United States, Panayota Gounari

Panayota Gounari

The call for a "common language" and a "shared identity that makes us Americans" not only hides a more pernicious social and cultural agenda but it is also part of the present attempt toward the 'reorganization of a 'cultural hegemony' as evidenced in the conservatives on the multiplicity of languages spoken in the United States. This ultimately guarantees that these groups will remain repressed, marginalized and cut off from the wealth of resources that the dominant group has full access. As a result, the current debate over bilingual education has very little to do with language per se; the real …

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Is It Easy Being Green? On The Dilemmas Of Material Cultures Of Household Sustainability, Chris Gibson, Gordon R. Waitt, Lesley M. Head, Nick Gill Sep 2012

Is It Easy Being Green? On The Dilemmas Of Material Cultures Of Household Sustainability, Chris Gibson, Gordon R. Waitt, Lesley M. Head, Nick Gill

Nicholas J Gill

In the 1970s ‘greens’ were normally thought of as radicals because of their uncompromising political views about sustainability, non-violence, social justice and grassroots democracy. Sometimes greens were marginalised as ‘tree-huggers’ because of their affinity with the non-human world. Today, in popular discourse, ‘green’ provides the centre of sustainability gravity (Barr 2003). Green has become a definitive reflection of what individuals are to become as both consumers and citizens. It is easy, it is said, to be green. This is evident from product branding to categories used in government survey results to describe the ‘most acceptable’ household practices. But as green …

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Trial By Fire: Natural Hazards, Mixed-Methods And Cultural Research, Christine Eriksen, Nicholas J. Gill, Ross A. Bradstock Sep 2012

Trial By Fire: Natural Hazards, Mixed-Methods And Cultural Research, Christine Eriksen, Nicholas J. Gill, Ross A. Bradstock

Nicholas J Gill

This paper considers the issues of research 'relevance' and 'use' to reflect upon a cultural geography research project on bushfire that did not begin with any specific aim of being useful to policy makers but which has garnered considerable and ongoing interest from a broad audience. It provides an example of how the integration of quantitative and qualitative research methods and data can enhance research into cultural aspects of natural hazards whilst simultaneously playing a key role in ensuring that the research results are of interest to a wide range of groups. Using a mixed-methods research approach was found to …

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An Automated Land Subdivision Tool For Urban And Regional Planning: Concepts, Implementation And Testing, Rohan Wickramasuriya, Laurie A. Chisholm, Marjetta Puotinen, Nicholas Gill, Peter Klepeis Sep 2012

An Automated Land Subdivision Tool For Urban And Regional Planning: Concepts, Implementation And Testing, Rohan Wickramasuriya, Laurie A. Chisholm, Marjetta Puotinen, Nicholas Gill, Peter Klepeis

Nicholas J Gill

Simulation of the land subdivision process is useful in many applied and research areas. Planners use such tools to understand potential impacts of planning regulations prior to their implementation. While the credibility of both land-use change and urban growth models would be enhanced by integrating capabilities to simulate land subdivision, such research is lacking in the published literature. Of the few subdivision tools that exist, most are either not fully-automated or are unable to generate realistic subdivision layouts. This limits their applicability, particularly for high resolution land-use change models. In this paper, we present a fully-automated land subdivision tool that …

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Is It Easy Being Green? On The Dilemmas Of Material Cultures Of Household Sustainability, Chris Gibson, Gordon R. Waitt, Lesley M. Head, Nick Gill Sep 2012

Is It Easy Being Green? On The Dilemmas Of Material Cultures Of Household Sustainability, Chris Gibson, Gordon R. Waitt, Lesley M. Head, Nick Gill

Chris Gibson

In the 1970s ‘greens’ were normally thought of as radicals because of their uncompromising political views about sustainability, non-violence, social justice and grassroots democracy. Sometimes greens were marginalised as ‘tree-huggers’ because of their affinity with the non-human world. Today, in popular discourse, ‘green’ provides the centre of sustainability gravity (Barr 2003). Green has become a definitive reflection of what individuals are to become as both consumers and citizens. It is easy, it is said, to be green. This is evident from product branding to categories used in government survey results to describe the ‘most acceptable’ household practices. But as green …

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Sydney's Creative Economy: Social And Spatial Challenges, Christopher R. Gibson Sep 2012

Sydney's Creative Economy: Social And Spatial Challenges, Christopher R. Gibson

Chris Gibson

The recent popularity of Richard Florida's work on the rise of the 'creative class' invites attention not only on the size and impact of the creative economy in Australia, but on its geography as well." At the core of Florida's approach is the premise that places compete with each other for a new kind of economic development, fuelled not by the availability of raw materials, cheap labour, or state investment in infrastructure, but by the decisions of producers in creative industries such as film, music, design and advertising to live and work in particular localities. Such creative producers constitute a …

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Get Into The Groove: The Role Of Sound In Generating A Sense Of Belonging In Street Parades, Michelle Duffy, Gordon R. Waitt, Christopher R. Gibson Sep 2012

Get Into The Groove: The Role Of Sound In Generating A Sense Of Belonging In Street Parades, Michelle Duffy, Gordon R. Waitt, Christopher R. Gibson

Chris Gibson

Research undertaken in a range of fields has sought to understand the significance of sound and the processes of listening in making sense of social worlds. This inherently interdisciplinary pursuit has particularly emerged in sociology cultural geography, cultural studies, musicology and music therapy. Yet, a great deal is still not known about the interplays between music, sounds, spaces, bodies and our sense of self

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