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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Developing A Pricing Strategy For The Los Angeles Dodgers, Denise Linda Parris, Joris Drayer, Stephen L. Shapiro Jan 2012

Developing A Pricing Strategy For The Los Angeles Dodgers, Denise Linda Parris, Joris Drayer, Stephen L. Shapiro

Human Movement Sciences & Special Education Faculty Publications

In 2011, the Los Angeles Dodgers Stadium averaged 36,236 fans per game, dropping from 43,979 in 2010 and 46,440 in 2009, an overall loss of about 10,000 fans per game in just two years. In 2011, The Dodgers' attendance ranking fell from first to eleventh in Major League Baseball (MLB), which amounted to a loss of over 800,000 tickets sold per year, as well as the resulting revenue from concessions and parking. Despite the Dodgers' long and storied history, ticket demand had been negatively influenced by inconsistent performance, mounting bad publicity surrounding owner Frank McCourt's divorce, the beating of a …


Dynamic Ticket Pricing In Sport: An Agenda For Research And Practice, Joris Drayer, Stephen L. Shapiro, Seoki Lee Jan 2012

Dynamic Ticket Pricing In Sport: An Agenda For Research And Practice, Joris Drayer, Stephen L. Shapiro, Seoki Lee

Human Movement Sciences & Special Education Faculty Publications

For decades, the airline and hotel industries have regularly changed prices to keep pace with fluctuating levels of consumer demand. This demand-based approach to pricing is referred to as revenue management. Meanwhile, the sport industry has traditionally underpriced tickets using a cost-based approach in order to maximize attendance and promote fan satisfaction. However, as operating costs have grown, sport organizations are now forced to reconsider these conservative pricing practices. Subsequently, in 2009, the San Francisco Giants were the first team to utilize dynamic pricing, which is a strategy that mirrors the revenue management approach. While data supporting or refuting the …


A Functional Agility Short-Term Fatigue Protocol Changes Lower Extremity Mechanics, Nelson Cortes, David Quammen, Shawn Lucci, Eric Greska, James Onate Jan 2012

A Functional Agility Short-Term Fatigue Protocol Changes Lower Extremity Mechanics, Nelson Cortes, David Quammen, Shawn Lucci, Eric Greska, James Onate

Human Movement Sciences & Special Education Faculty Publications

The purpose of this study was to evaluate the effects of a functional agility fatigue protocol on lower extremity biomechanics between two unanticipated tasks (stop-jump and sidestep). The subjects consisted of fifteen female collegiate soccer athletes (19 ± 0.7 years, 1.67 ± 0.1 m, 61.7± 8 kg) free of lower extremity injury. Participants performed five trials of stop-jump and sidestep tasks. A functional short-term agility protocol was performed, and immediately following participants repeated the unanticipated running tasks. Lower extremity kinematic and kinetic values were obtained pre and post fatigue. Repeated measures analyses of variance were conducted for each dependent variable …


Measuring The Educational Impact Of Promoting Environmental Awareness In Kids (Peak): The Development And Implementation Of A New Scale, Jennifer Miller, Lindsey Brown, Eddie Hill, Amy Shellman, Ron Ramsing, Edwin Gómez Jan 2012

Measuring The Educational Impact Of Promoting Environmental Awareness In Kids (Peak): The Development And Implementation Of A New Scale, Jennifer Miller, Lindsey Brown, Eddie Hill, Amy Shellman, Ron Ramsing, Edwin Gómez

Human Movement Sciences & Special Education Faculty Publications

The Leave No Trace Center for Outdoor Ethics (LNT) is a nonprofit educational organization that teaches skills and values for recreating responsibly in the out-of-doors. LNT developed Promoting Environmental Awareness in Kids (PEAK), based on seven ethical principles. The PEAK program provides a pack that contains several interactive activities specifically designed to educate children about the outdoors and the responsible use of shared public lands. While the PEAK program has been in existence for a number of years, the program’s effectiveness has not been empirically tested. Moreover, there is limited data regarding responsible environmental attitudes and behavior in elementary school-aged …