Social and Behavioral Sciences Commons^™

The Impact Of Multi-Stop, Multi-Purpose Shopping On The Location And Efficiency Of A Supermarket Chain: A Location-Allocation Approach, Andrea K. Dawkins

Theses and Dissertations (Comprehensive)

As the retail environment became increasingly competitive and the risks of opening new outlets also increased, there became a need for firms to develop a quantifiable location strategy in order to help them minimize these risks and be successful in the market place. Past location models however, modeled consumer shopping trips as consisting of a single-stop, single-purpose, were home generated and were only considered with the impact of a single store location. Recent literature however, has revealed consumer shopping trips as being more complex with multiple stops and multiple purposes. In addition, the retail environment has shifted from consisting of …