Social and Behavioral Sciences Commons^™

Gender-Specific Marketing Strategies Used By Sports Supplements: A Descriptive Study, Anna M. Cosgrove, Cori Lorts, Lynda B. Ransdell

International Journal of Physical Activity and Health

While the use of sports supplements is common among athletes and active adults, the marketing strategies used by these sports supplement manufacturers remain unknown—especially relative to active and athletic women. This descriptive study aims to describe marketing strategies used, such as color choices, structure function claims, and picture choice, and analyze if there are gender-specific differences within the strategies. A total of 100 best-selling sports supplements were selected from three separate third-party websites. Food products, accessories, and kitchen appliances were excluded. Supplement main webpages and sports supplement-specific webpages were explored to determine which marketing strategies were used and if there …

Women Coaches Navigating The Leadership Labyrinth At A Division Ii Regional Comprehensive University: Queering Discourse And Narratives, Julie A. Wienski

Higher Education: Doctoral Research Projects

Representation by female head coaches in the NCAA is at an all-time low. This study analyzed an institution (LSU) where women’s representation and gender equity is higher than average. Using a qualitative inquiry approach applying Critical Narrative and Foucauldian Dispositive Analyses in a queering fashion, the study explored ways in which institutional (macro) discourses shaped individual (micro) daily narratives. The overarching goal for this study was to reveal themes, language and discourse informing women’s coaches’ recruitment, retention and persistence at an NCAA Division II and Regional Comprehensive University excelling in gender equity and inclusivity.

Findings indicated power-knowledge connections via Foucauldian …

Capacity For Change: Critical Factors In The Organizational Implementation Of Gender Equity In Sport Initiatives, Swarali H. Patil

Electronic Thesis and Dissertation Repository

National sport organizations (NSOs) address gender equity in their respective sports via programs designed for women. This study examined the organizational capacity of three NSOs to implement gender equity initiatives through programs that target increasing the engagement of women in sport as athletes, certified coaches, and officials. Hall et al.’s (2003) multidimensional framework of human resources, finances, relationships/network, infrastructure/process, and planning/development capacity was used. External factors that impact the capacity dimensions were also considered. Semi-structured telephone interviews (n = 15) were conducted with board members and staff of the NSOs. The findings highlight the key capacity strengths and challenges …

The Experience Of Former Women Officials And The Impact On The Sporting Community, Jacob K. Tingle, Stacy Warner, Melanie L. Sartore-Baldwin

Jacob K Tingle

In an effort to explore the shortage of female sport officials, the authors examined the experience of eight former female basketball officials from five geographically diverse states in the U.S. who voluntarily left the role. Specifically, the authors asked former female basketball officials to describe their workplace experiences. Utilizing a phenomenological approach and workplace incivility framework, the results indicated that the felt social inequity for female officials detracted from the participants experiencing a sense of community in the workplace, which ultimately led to their discontinuation in the role. Results indicate four key factors that created this uncivil work environment. An …

The Influence Of Title Ix On Personal And Professional Biographies Of Early Career Female Club Volleyball Coaches, Dennis Dahlberg, George M. De Marco, Corinne M. Daprano, Carolyn Ridenour

Carolyn S. Ridenour

Seeking to understand the relationship between Title IX and its impact on a select group of its contemporary beneficiaries, the purpose of this study was to determine the influence of Title IX on the personal and professional biographies of 8 early career female club volleyball coaches. This study utilized a modified case study design featuring constant comparison data analysis. Data were collected using a qualitative interview technique with each of the candidate’s interviews subdivided into four distinct sections. Part I of the interview established a basic personal and professional biography of each individual coach. Part II provided data on the …

The Influence Of Title Ix On Personal And Professional Biographies Of Early Career Female Club Volleyball Coaches, Dennis Dahlberg, George M. De Marco, Corinne M. Daprano, Carolyn Ridenour

Corinne M. Daprano

Seeking to understand the relationship between Title IX and its impact on a select group of its contemporary beneficiaries, the purpose of this study was to determine the influence of Title IX on the personal and professional biographies of 8 early career female club volleyball coaches. This study utilized a modified case study design featuring constant comparison data analysis. Data were collected using a qualitative interview technique with each of the candidate’s interviews subdivided into four distinct sections. Part I of the interview established a basic personal and professional biography of each individual coach. Part II provided data on the …

The Experience Of Former Women Officials And The Impact On The Sporting Community, Jacob K. Tingle, Stacy Warner, Melanie L. Sartore-Baldwin

Jacob K Tingle

In an effort to explore the shortage of female sport officials, the authors examined the experience of eight former female basketball officials from five geographically diverse states in the U.S. who voluntarily left the role. Specifically, the authors asked former female basketball officials to describe their workplace experiences. Utilizing a phenomenological approach and workplace incivility framework, the results indicated that the felt social inequity for female officials detracted from the participants experiencing a sense of community in the workplace, which ultimately led to their discontinuation in the role. Results indicate four key factors that created this uncivil work environment. An …

The Experience Of Former Women Officials And The Impact On The Sporting Community, Jacob K. Tingle, Stacy Warner, Melanie L. Sartore-Baldwin

School of Business Faculty Research

In an effort to explore the shortage of female sport officials, the authors examined the experience of eight former female basketball officials from five geographically diverse states in the U.S. who voluntarily left the role. Specifically, the authors asked former female basketball officials to describe their workplace experiences. Utilizing a phenomenological approach and workplace incivility framework, the results indicated that the felt social inequity for female officials detracted from the participants experiencing a sense of community in the workplace, which ultimately led to their discontinuation in the role. Results indicate four key factors that created this uncivil work environment. An …

The Influence Of Title Ix On Personal And Professional Biographies Of Early Career Female Club Volleyball Coaches, Dennis Dahlberg, George M. De Marco, Corinne M. Daprano, Carolyn Ridenour

Health and Sport Science Faculty Publications

Seeking to understand the relationship between Title IX and its impact on a select group of its contemporary beneficiaries, the purpose of this study was to determine the influence of Title IX on the personal and professional biographies of 8 early career female club volleyball coaches. This study utilized a modified case study design featuring constant comparison data analysis. Data were collected using a qualitative interview technique with each of the candidate’s interviews subdivided into four distinct sections. Part I of the interview established a basic personal and professional biography of each individual coach. Part II provided data on the …