Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Major League Impact: A Comparative Analysis Of Youth Programs Within Major League Baseball Club Charities, Hayley Walker
Major League Impact: A Comparative Analysis Of Youth Programs Within Major League Baseball Club Charities, Hayley Walker
Master's Projects and Capstones
As one of the most common structured activities for youth, sport provides numerous opportunities for children to learn to lead healthy, active lifestyles. Additionally, the popularity of sport among young people makes it an effective platform for Positive Youth Development (PYD). However, merely participating in sport does not guarantee that youth will develop positive character traits or acquire important life skills. For that reason, nonprofit organizations that offer sport-based youth development programs must have targeted approaches to facilitating opportunities for learning and growth. This study focuses on the methods of youth programming utilized by the charitable affiliates of five professional …
When For-Profit Companies Evaluate Potential Nonprofit Partners Focused On Youth Development, What Is The Role Of Symbolic Brand Association In That Evaluation?, Eric Fischer
Master's Projects and Capstones
Literature suggests that, “symbolic associations refer to the abstract cognitions that translate the values of the organization, personality traits associated with the brand and even emotions” (Michaelidou, Micevski, & Cadogan, 2015, p. 1658). Here, in order to measure the value of clear and powerful symbolic brand associations for nonprofits as they seek corporate support, commercial managers evaluated the symbolic brand associations of five nonprofit organizations devoted to youth development through sport. This type of commercial-nonprofit linkage warranted analysis due to the association benefits offered by both sport and youth. Professionals in this sector, standard literature from both commercial and nonprofit …