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Articles 421 - 447 of 447
Full-Text Articles in Social and Behavioral Sciences
Cu Lead Conference Educates And Equips Students For Leadership, Mark D. Weinstein
Cu Lead Conference Educates And Equips Students For Leadership, Mark D. Weinstein
News Releases
The fourth annual CU LEADership conference, “Be Ready – Be Available,” will be held January 19-20 in the Dixon Ministry Center. The conference will equip high school and college students to become better leaders.
Allison Frizzell-Kizer, Former Tigers Volleyball Star, Named Ouachita's Head Volleyball Coach, Trennis Henderson
Allison Frizzell-Kizer, Former Tigers Volleyball Star, Named Ouachita's Head Volleyball Coach, Trennis Henderson
Press Releases
Allison Frizzell-Kizer, a 2013 graduate of Ouachita Baptist University, has been named Ouachita’s head volleyball coach effective Jan. 15. She succeeds her former coach, Danny Prescott, who served 14 years as head volleyball coach at Ouachita.
Cedarville Women’S Ministry Removes “Mask” Of Insecurity, Mark D. Weinstein
Cedarville Women’S Ministry Removes “Mask” Of Insecurity, Mark D. Weinstein
News Releases
Cedarville University’s Sanctify Ministries is hosting “Masked,” an event to help women deal with insecurities and the “masks” that they wear.
Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer
Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer
College of Journalism and Mass Communications: Faculty Publications
This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …
Solutions For A Public Campaign To Overcome Discrimination Against Lgbt Youth, Alina Neverodska
Solutions For A Public Campaign To Overcome Discrimination Against Lgbt Youth, Alina Neverodska
A with Honors Projects
This presentation shows possible advertisement options of a broad-based public campaign aiming to raise awareness of the discrimination against LGBT youth in the United States and initiate the prevention of the problem’s continuation.
Vendorgraphs - Data Visualization, Samuel Park
Vendorgraphs - Data Visualization, Samuel Park
Masters Theses
Creating a data visualization solution for automotive dealers to enhance sales performance. As many auto dealers use over 20 vendors per store, it is very difficult to keep track of vendor performance. Therefore, auto dealers need a tool that explains vendor performance through visual charts and graphs. VendorGraphs will meet this need.
Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations
Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations
WKU Archives Records
General WKU athletics press releases for 2018.
Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones
Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones
College of Journalism and Mass Communications: Faculty Publications
We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases regarding WKU's track & field teams for 2018.
Social Tv Fandom And The Media Industries, Myles Mcnutt
Social Tv Fandom And The Media Industries, Myles Mcnutt
Communication & Theatre Arts Faculty Publications
Editorial for special issue, "Social TV Fandom and the Media Industries," Transformative Works and Cultures, no. 26 (March 15, 2018).
"The 100" And The Social Contract Of Social Tv, Myles Mcnutt
"The 100" And The Social Contract Of Social Tv, Myles Mcnutt
Communication & Theatre Arts Faculty Publications
I explore how the controversy surrounding an LGBT storyline on The 100 (2014–) points to the shifting social contracts of social media engagement between fans and the TV industry, as well as the challenges faced by fans and critics who attempted to solidify that contract in the wake of said controversy.
Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan
Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan
Business Faculty Articles and Research
In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual …
Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations
Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations
WKU Archives Records
2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases regarding WKU's softball team for 2018.
Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations
WKU Archives Records
2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith
Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach: In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings: This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the …
Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations
Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations
WKU Archives Records
WKU football media guide for 2018.
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases, photos and game statistics for WKU baseball team in 2018.
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases, meet statistics and photos related to the WKU golf team in 2018.
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases regarding WKU's tennis teams for 2018
Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations
Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases regarding WKU's soccer team for 2018.
Ua19/16/1 Volleyball Press Releases, Wku Athletic Media Relations
Ua19/16/1 Volleyball Press Releases, Wku Athletic Media Relations
WKU Archives Records
Press releases regarding WKU's volleyball team for 2018.
Ua19/16/1 2018 Volleyball Media Guide, Wku Athletic Media Relations
Ua19/16/1 2018 Volleyball Media Guide, Wku Athletic Media Relations
WKU Archives Records
Athletic media guide for volleyball team.
Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations
Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations
WKU Archives Records
No abstract provided.
Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations
Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations
WKU Archives Records
Statistical analysis of the 2017-18 women's golf team season.
An Exploratory Study To Conceptualize Press Engagement Behavior With Public Relations Practitioners, Liane W.Y. Lee, Leslie S.C. Yip, Kara Chan
An Exploratory Study To Conceptualize Press Engagement Behavior With Public Relations Practitioners, Liane W.Y. Lee, Leslie S.C. Yip, Kara Chan
Faculty of Management & Hospitality (THEi)
This study addresses how journalists respond to public relations (PR) practitioners in co-creating value for their audiences. The co-creation perspective is conceptualized by synthesizing extant literature from public relations and relationship marketing, including cultivation strategies in organization-public relationships studies, two-way symmetrical model in excellence theory, intereffication model, service-dominant (S-D) logic of co-creation in marketing, and customer engagement theories. Using long-interview technique with 18 journalists, the study investigates how journalists perceive media relations activities of PR practitioners from a value co-creation dimension. A new theoretical model titled press engagement behavior (PEB) with sub-dimensions in press participation behavior (PPB) and press citizenship …