Social and Behavioral Sciences Commons^™

Promoting Your Community On The Web: An Exploratory Analysis Of The Web Presence Of Cities In Georgia, William Hatcher

Georgia Journal of Public Policy

Today, promoting community assets through a quality web presence is a vital component of economic development practice. However, many local development agencies do not have functional websites and also lack quality social media sites. In this study, we examine how municipalities in the Atlanta Metro area use their websites to promote economic development. The study seeks to answer two research questions: How are municipalities promoting their community assets on the web? And for agencies with a web presence, how effective are they at promoting community assets? The analysis describes the content of the agencies’ websites and assesses the overall quality …