Social and Behavioral Sciences Commons^™

Social Media And Stakeholders' Relationship In Nonprofit Organizations, Wanzhu Shi

Electronic Theses and Dissertations

Social media tools, as the advanced technology, have penetrated into nonprofit management field prevalently. Nonprofit organizations adopt social media tools, such as Facebook, Twitter, YouTube, and Pinterest for attracting potential supporters, raising advocacy, and running fundraising campaigns. Social media tools break the limitation of time and space through the Internet. They change the way of how people communicate and interact with each other. The philanthropy industry hopes that social media tools could bring them the new opportunities to engage with their stakeholders, such as donors, volunteers, and customers. However, since this technology is still developing, the studies of using social …