Social and Behavioral Sciences Commons^™

Two Essays On The Role Of Empathy In Consumer Response To User-Generated Content, Mohammadali Koorank Beheshti

Theses and Dissertations in Business Administration

Empathy is known to be the basis of all human interactions and an essential component of human psychology. Empathy includes a cognitive component (perspective-taking) and an affective component (e.g., emotional contagion). The two essays of my dissertation investigate how each of these components of empathy affect consumer responses to user-generated content.

Essay 1: Although both price and online review ratings are important cues in consumers’ product quality judgment, most previous studies have treated price and review ratings as separate inputs into consumer decision-making. The current research shows that the two cues are intertwined, such that consumers’ perception of the same …

What We Learn From Each Other: Vicarious Posttraumatic Growth Among Non-Helping Professionals Following Exposure To Peer Trauma Experiences, Tiphanie Gayle Sutton

Psychology Theses & Dissertations

Trauma can result in adverse psychological outcomes from survivors and the helping professionals who support them. Vicarious (or secondary) traumatization is common among helping professionals and can lead to compassion fatigue and burnout. However, empathetic engagement with trauma survivors and their stories has been shown to lead to positive vicarious outcomes, including vicarious posttraumatic growth. Vicarious posttraumatic growth has been linked to personal and professional benefits for helping professionals. However, positive vicarious outcomes after engagement with peer trauma experiences had yet to be explored outside of helping relationships. The present study found that vicarious posttraumatic growth in non-helping professionals was …